Priority Points

Priority Points

The Priority Points Program is the participation and loyalty reward system for NAB Show® Exhibitors, Advertisers and Sponsors.  These points are used in the scheduling process of the Space Selection order for the following year’s NAB Show.  As an added benefit for investing in sponsorship and advertising opportunities, Exhibitors will receive bonus priority points. However, we strongly encourage companies to invest in sponsorship and advertising opportunities for the purpose of enhancing their overall NAB Show experience versus simply to improve their space selection appointment time. At any given time, there are more than 2,000 companies earning NAB Show priority points. Coupled with a floor plan that is often in flux based on demand adding priority points might not result in the anticipated improvement of space selection appointments.

Exhibitors accumulate Priority Points in six ways:

  1. By exhibiting at NAB Show. This includes on-floor and LVCC Meeting Rooms.
  2. By participating in an official NAB Show Hospitality Suite at the Renaissance, Wynn | Encore or Westgate.
  3. By purchasing Advertising and/or Sponsorship opportunities for NAB Show.
  4. By becoming an NAB Associate Member. 
  5. By Participating as an Exhibitor or Sponsor in two (2) or more NAB events within a 1 year cycle.*
  6. By staying in the official NAB Show Housing block.

*NAB events include: NAB Show, NAB Show New York, Radio Show, Small Market Television Exchange, NAB Futures Summit, Global Innovation Exchange Shanghai, NAB State Leadership Conference, NAB Radio Executive Group Fly-In.

How are Priority Points accumulated for the purchase of Exhibit Space?

Each NAB Show Exhibitor is credited with ten (10) priority points for each year exhibiting at the NAB Show, plus one (1) point for each 100 square feet of exhibit space.

How are Priority Points accumulated for the purchase of a Hospitality Suite at the Renaissance, Wynn | Encore or Westgate?

Exhibitors will be credited (10) Priority Points for the purchase of NAB Show Hospitality Suites at the Renaissance, Wynn | Encore or Westgate.

How are Priority Points accumulated for Advertising and/or Sponsorship Opportunities?

Points will be awarded to current Exhibitors only for advertising or sponsorship dollars spent with NAB on the following dollar volume scale: For the first $5,000 spent on advertising or sponsorship spent at NAB Show, five (5) points will be awarded.  For every additional $2,999 spent, one (1) additional point will be awarded.  Points are awarded on a sliding scale in increments of one (1) point per $2,999 spent over $5,000 (Maximum Priority Points = 150). Sample scale below:

Amount Spent Priority Points
$0 - $5,000 5
$5,001 - $8,000 6
$8,001 – $11,000 7
$11,001 – $14,000 8
$14,001 – $17,000 9
$17,001 – $20,000 10
$20,001 – $23,000 11
$23,001 – $26,000 12
$26,001 – $29,000 13
$29,001 – $32,000 14
$32,001 – $35,000 15
$35,001 – $38,000 16
$38,001 – $41,000 17
$41,001 – $44,000 18
$44,001 – $47,000 19
$47,001 – $50,000 20**

**Sliding Scale in $2,999 increments
***Maximum awarded is 150 points

Do I receive additional Priority Points if I am an NAB Associate Member? 

NAB Associate members will receive five (5) priority points for each year an NAB Associate membership is maintained.  Exhibitors must be NAB members when signing up for exhibit space and maintain their membership status through the event.

Note: Through the NAB Associate Membership period ending April 30, 2017, three (3) priority points were awarded for each year an NAB Associate membership was maintained.

Note: Member points only contribute to an Exhibitor's point total if the Member is actively participating in the current Show.

How do I receive additional priority points for participating as an Exhibitor or Sponsor in two (2) or more NAB events?

Each NAB Show exhibitor will be credited twenty-five (25) additional priority points if they participate in at least two NAB Events between April 1 and March 31.  Points will be awarded on April 1 of the following year. Points will count in your space selection total for the NAB Show taking place one (1) year from April 1.

Example: If an NAB Show Exhibitor exhibits at the 2017 NAB Show (April 2017) and sponsors at the 2017 NAB Small Market Television Exchange (September 2017), twenty-five (25) points will be credited towards space selection for the 2019 NAB Show.

How are Priority Points accumulated by staying in the official NAB Show Housing Block?

Points will be granted based on actualized rooms and will be audited post 2018 NAB Show. Cancelled rooms or no-shows will not be counted toward your point total. Because 2019 space selection will have already happened when we complete our audit, points will be applied to 2020 NAB Show space selection. Points will only be granted when rooms are booked through the official housing provider, Expovision. Rooms booked directly with a hotel, even if it’s one that’s in our housing block, do not count.

Points are assigned on the following scale:

  • At least 1 room - 5 points
  • 6 or more rooms - 10 points
  • 11 or more rooms - 15 points
  • 16 or more rooms - 20 points
  • 21 or more rooms - 25 points
  • 26 or more rooms - 30 points
  • 31 or more rooms - 35 points

What happens if a company buys an additional booth, increases/reduces booth size, or buys new or additional advertising/sponsorship products?

Each company will receive full credit for any changes/additions that positively or negatively impact the point total.  We update each company’s priority point total throughout each NAB Show space selection cycle based on the booth and advertising/sponsorship status at the time of space selection.

What if a company purchases another company on the Exhibit Floor that has accrued points over the years?

Example for ABC, Inc. purchasing XYZ, Inc.:

ABC, Inc. exhibited in 2014, accruing 22 points and 2015, accruing 20 points.

XYZ, Inc. exhibited in 2013, accruing 30 points, 2014 accruing 22 points and 2015, accruing 11 points.

The newly combined ABC Inc. and XYZ Inc.'s new Priority Point total for this period is calculated by adding the highest point total either company received for each year; 30 points + 22 points = 52 points

What happens to priority points if a company goes through a divestiture? 

Points earned during the shared years the two companies exhibited together will be divided equally, unless otherwise mutually desired as part of the divestiture agreement.

Example for ABC, Inc., & XYZ, Inc.’s divesture going into ’15 space selection:

ABC, Inc.:  2011-22 pts./2012-20 pts./2013-30 pts./2014=30 pts.

XYZ, Inc.:  2010-30 pts./2011-22 pts./2012-11 pts./2013-*purchased

Point totals after the divestiture: ABC, Inc.:  72             XYZ, Inc.:  93 

Can my company lose its Exhibitor Priority Points?

Two consecutive absences from the annual NAB Show will result in loss of all accrued priority points.

What if I believe my company's Priority Point total is incorrect?

Exhibitor priority points have been very carefully calculated, and, we believe accurately reflect the status of each NAB Exhibitor.  However, if you believe your company’s point total is incorrect, email the NAB Exhibits Team.  NAB will provide companies time to challenge points prior to NAB Show space selection each year.  Challenges to your point total will not by addressed at the time of your company’s space selection.

Priority points are neither property nor a license and cannot be transferred, sold or assigned by an Exhibitor.  The priority point system is subject to cancellation, change or modification by NAB at any time without prior notice.