Priority Points Program
The participation and loyalty reward system for NAB Show® Exhibitors, Advertisers and Sponsors used in the scheduling process of the Space Selection order for the following year’s NAB Show.
How to Earn Priority Points:
Exhibit at NAB Show
Purchase a Hospitality Suite
Become a Sponsor and/or Advertiser
Earn 5 Priority Points for the first $5,000 spent, plus 1 Point per additional $2,999 increment, up to a max-allotment of 150 Points. We strongly encourage companies to invest in sponsorship and advertising opportunities for the purpose of enhancing their overall NAB Show experience versus simply to improve their space selection appointment time.
Maintain a NAB Membership
Earn 5 Priority Points for each year of membership maintained, beginning with the NAB Associate Membership period of May 1, 2017 to April 30, 2018. The years previous to this date earn 3 Priority Points per year. Exhibitors must be NAB members when signing up for exhibit space and maintain their membership status through the event and Member points will only contribute to an Exhibitor's point total if the Member is actively participating in the current Show.
Participate as an Exhibitor and/or Sponsor in Two or More NAB Events
Earn 25 Priority Points if you exhibit or sponsor at at least two NAB Events between April 1, 2016 and March 31, 2017. Points will be awarded on April 1, 2017 and will count in your space selection total for the 2018 Show. Eligible NAB Events include:
Book Your Hotel Through Expovision
Earn 5 Priority Points for the first room booked, plus 5 Points per additional 5-room increment, up to a max-allotment of 35 Points. Points will be granted based on actualized rooms and will be audited post 2018 NAB Show. Cancelled rooms or no-shows will not be counted toward your point total. Because 2019 space selection will have already happened when we complete our audit, points will be applied to 2020 NAB Show space selection. Points will only be granted when rooms are booked through the official housing provider, Expovision. Rooms booked directly with a hotel, even if it’s one that’s in our housing block, do not count.
What happens if a company buys an additional booth, increases/reduces, booth size, or buys new or additional advertising/sponsorship opportunities?
Each company will receive full credit for any changes/additions that positively or negatively impact the point total. We update each company’s priority point total daily to reflect any possible changes to a company’s point total.
What if an exhibiting company purchases another exhibiting company that has accrued points over the years?
For each year that both companies exhibited and accrued points, the company with the highest point total for that year will be added to the newly combined company’s point total. For each year that only one of the two companies exhibited and accrued points, that company’s point total for that year will be added to the newly combined company’s point total.
Example for ABC, Inc. purchasing XYZ, Inc.:
- ABC, Inc. exhibited in 2016, accruing 22 points and 2017, accruing 20 points = 42 points.
- XYZ, Inc. exhibited in 2015, accruing 30 points, 2016 accruing 22 points and 2017, accruing 11 points = 63 points.
- The newly combined ABC Inc.’s new Priority Point total for this period is calculated by adding the highest point total either company received for each year; 30 points + 22 points + 20 points = 72 points
Can my company lose its Exhibitor Priority Points?
Two (2) consecutive absences from the annual NAB Show will result in loss of all accrued Priority Points.
NAB Show Staff
Each exhibitor at NAB Show has their own dedicated sales representative on the Exhibit Sales Team to assist with your space needs. Once you begin building out your exhibit space, you’ll have the Exhibit Services Team at your disposal to assist with any show planning and logistical questions.
Exhibitor Advisory Committee
In addition to NAB Show staff, you can also tap into the knowledge and expertise of our Exhibitor Advisory Committee. This group of fellow exhibitors will help maximize your experience at the Show – feel free to ask them questions on best practices and more.
Exclusive and Preferred Vendors
We partner with a variety of vendors to make the exhibitor experience seamless. Take advantage of these resources, if you have logistical questions about the services they provide.