Priority Points

Priority Points

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Priority Points Program

The participation and loyalty reward system for NAB Show® Exhibitors, Advertisers and Sponsors used in the scheduling process of the Space Selection order for the following year’s NAB Show.

How to Earn Priority Points:


Exhibit at NAB Show

Earn 10 Priority Points per year, plus 1 Point per 100 sq. ft. of space, including booth space, On-Floor Meeting Rooms and LVCC Meeting Rooms.


Purchase a Hospitality Suite

Earn 10 Priority Points per suite purchased through your NAB Show Sales Representative at these participating hotels: Encore, Renaissance, Westgate and Wynn


Become a Sponsor and/or Advertiser

Earn 5 Priority Points for the first $5,000 spent, plus 1 Point per additional $2,999 increment, up to a max-allotment of 150 Points. We strongly encourage companies to invest in sponsorship and advertising opportunities for the purpose of enhancing their overall NAB Show experience versus simply to improve their space selection appointment time.

View options and rates Become a Sponsor


Maintain a NAB Membership

Earn 5 Priority Points for each year of membership maintained, beginning with the NAB Associate Membership period of May 1, 2017 to April 30, 2018. The years previous to this date earn 3 Priority Points per year. Exhibitors must be NAB members when signing up for exhibit space and maintain their membership status through the event and Member points will only contribute to an Exhibitor's point total if the Member is actively participating in the current Show.

Become a Member


Participate as an Exhibitor and/or Sponsor in Two or More NAB Events

Earn 25 Priority Points if you exhibit or sponsor at at least two NAB Events between April 1, 2016 and March 31, 2017. Points will be awarded on April 1, 2017 and will count in your space selection total for the 2018 Show. Eligible NAB Events include:


Book Your Hotel Through Expovision

Earn 5 Priority Points for the first room booked, plus 5 Points per additional 5-room increment, up to a max-allotment of 35 Points. Points will be granted based on actualized rooms and will be audited post 2018 NAB Show. Cancelled rooms or no-shows will not be counted toward your point total. Because 2019 space selection will have already happened when we complete our audit, points will be applied to 2020 NAB Show space selection. Points will only be granted when rooms are booked through the official housing provider, Expovision. Rooms booked directly with a hotel, even if it’s one that’s in our housing block, do not count.

Additional Considerations

What happens if a company buys an additional booth, increases/reduces, booth size, or buys new or additional advertising/sponsorship opportunities?

Each company will receive full credit for any changes/additions that positively or negatively impact the point total.  We update each company’s priority point total daily to reflect any possible changes to a company’s point total.

What if an exhibiting company purchases another exhibiting company that has accrued points over the years?

For each year that both companies exhibited and accrued points, the company with the highest point total for that year will be added to the newly combined company’s point total. For each year that only one of the two companies exhibited and accrued points, that company’s point total for that year will be added to the newly combined company’s point total.

Example for ABC, Inc. purchasing XYZ, Inc.:

  • ABC, Inc. exhibited in 2016, accruing 22 points and 2017, accruing 20 points = 42 points.
  • XYZ, Inc. exhibited in 2015, accruing 30 points, 2016 accruing 22 points and 2017, accruing 11 points = 63 points.
  • The newly combined ABC Inc.’s new Priority Point total for this period is calculated by adding the highest point total either company received for each year; 30 points + 22 points + 20 points = 72 points

Can my company lose its Exhibitor Priority Points?

Two (2) consecutive absences from the annual NAB Show will result in loss of all accrued Priority Points.

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