Export Opportunities for U.S. Companies

Export Opportunities for U.S. Companies

With NAB Show just around the corner and we want to make sure that your company maximizes its participation. In collaboration with the U.S. Department of Commerce, we have created a series of programs and opportunities to help American businesses evaluate how and where to expand internationally.  

Download the List of Opportunities

2018  Export Interest Directory (EID)

Company profiles must be submitted by March 22 via your Exhibitor Dashboard:

Visit Exhibitor Dashboard

This free tool allows us to inform non-U.S. buyers that your company is interested in exploring business opportunities in their countries. Your company will be listed in the 2018 EID and sent to all International Delegation Leaders in advance of NAB Show to share with the delegates from their country. Last year, the U.S. Department of Commerce recruited more than 850 international buyers to NAB Show.

Note: When you enter your First and Last Name (as reflected on your profile), make sure you separate it with a “space”. Once logged in, click on the top left-hand tile labeled: Directory Listing and Marketing Resources. Next, click on the middle right-hand tile labeled: Exhibitor Export Interest Directory. You can then opt in for different interest areas and submit your participation. 

For additional information or questions, please contact the NAB Show Exhibit Services team at (877) 622-3947, (202) 595-2051 or via email.


International Trade Center (ITC) - NEW LOCATION THIS YEAR!

Location: Room N249

Monday, April 9 – Wednesday, April 11
7:30 a.m. – 6 p.m. (0730 – 1800 hrs.)

Thursday, April 12
7:30 a.m. – 2 p.m. (0730 – 1400 hrs.)

The ITC is hosted by the U.S. Department of Commerce's International Trade Administration to provide export and licensing assistance to U.S. businesses at NAB Show. Please visit the reception desk of the ITC to reserve a complimentary and quiet meeting room (first-come, first-served) to meet with the international delegates from a variety of broadcast and media or entertainment sectors. The ITC also provides complimentary email stations, charging stations, printers and refreshments. It is a great place to meet both international buyers and representatives from U.S. and international trade specialists from the Commerce Department to discuss global trade expansion plans, trade policy questions, and business opportunities overseas.


ITA Staff Briefing

Location: Room N219
Monday, April 9
11:30 a.m. - 12:30 p.m. (1130 - 1230 hrs.)

Due to continued positive feedback, NAB will again be hosting an NAB Show briefing for DOC staff to discuss key trends and event highlights with a Q&A Session. 


International Reception

Location: Room N249 (International Trade Center)

Monday, April 9
6:15 – 8 p.m. (1815 – 20.00 hrs.)

Please join NAB leadership along with U.S. Department of Commerce industry experts from more than 25 markets overseas to network with international buyers and invite them to stop by your booth during NAB Show to learn more about your business and strategic goals for global expansion.  


Global Markets Insight Program (GMIP)

Location: Room N219

Monday, April 9
2 – 6 p.m. (1400 – 1800 hrs.)

Tuesday, April 10
9 a.m. – 1 p.m. (0900 – 1300 hrs.)

Introduce your products and services, and global strategy to our international trade and business specialists who are located at more than 25 U.S. Embassies and Consulates around the world. They will provide valuable feedback on: individual market opportunities and challenges in that country, along with market potential for your products and services. Our Global Commercial Specialists will also help your company identify appropriate overseas partners and best practices for licensing and exporting. 

There is NO FEE to participate but your company must be registered by Monday April 2 at: GMIP REGISTRATION. For more information, please email Richard Carpenter, Trade Specialist, at Richard.Carpenter@trade.gov.


Global Business Opportunities for U.S. Exporters

Location: Destination NXT Theater 

Wednesday, April 11
9:45 – 10:15 a.m. (0945 – 1015 hrs.)

Thursday, April 12
10:30 – 11 a.m. (1030 – 1100 hrs.)
2:30 – 3:00 p.m. (1430 – 1500 hrs.)

Using the expert knowledge of international trade and business by the U.S. Department of Commerce’s International Trade Administration (ITA) specialists, these 5-10 minute presentations will highlight trade data and economic indicators to provide you with valuable insight into some of the top global markets for export and licensing in the media, entertainment and broadcast sectors. 

There is NO FEE to participate but your company must be registered by Monday April 2.

For more information/registration related questions, please contact Andrea DaSilva, Global Team Leader for Media & Entertainment, at Andrea.DaSilva@trade.gov.


B2B Meetings

International Trade Administration industry specialists will help international buyers identify U.S. export-ready businesses at NAB Show and facilitate communication with those companies at the ITC. U.S. businesses are invited to sign up for on-site meetings with international buyers and/or a Commercial Officer from a U.S. Embassy for a private meeting. 

For more information, please email David Roman, Trade Specialist, at David.Roman@trade.gov.


State Trade and Export Promotion Program (STEP)

The STEP program is a Federal State initiative that provides funding to small businesses (less than 500 employees) to help them sell their products and services abroad. These grants are managed by your state’s Economic Development Organization (EDO) and each state manages the program independently with varying requirements. 

STEP reimbursable activities can include:

  • Participation in an off-shore trade mission
  • Exhibiting at international trade shows
  • Design and translation of marketing materials for international markets
  • Export training
  • International Sales trips

The first step is to speak with the EDO’s STEP grant point of contact in your state. Click here for listing of available offices.

For more information, email Gemal Brangman at gemal.brangman@trade.gov.


Media and Entertainment Top Markets Report

The U.S. Department of Commerce’s second edition projects licensing and export opportunities in the digital media and entertainment industry to seven countries through 2018 (Brazil, Canada, China, Germany, India, Mexico and United Kingdom). 

To secure a complimentary copy or to discuss the report in person at NAB Show, please contact Andrea Silva at Andrea.DaSilva@trade.gov.


Plan Ahead for NAB Show Shanghai – (June 15 - 17)

NAB invites U.S. companies to participate in a great opportunity to tap into the largest market in the world – China.  Please stop by the NAB Show Shanghai booth (located in the North Hall lobby) for more information about exhibiting, sponsoring and attending NAB Show Shanghai.

For more information please contact Kim Broome, Director of Exhibitor Experience and Show Operations at kbroome@nab.org

Key Contacts