All Exhibitors are assigned a Guest Pass Code which Attendees must use when they Register to receive a complimentary Exhibits Pass ($185 value).
Get Started - Where to Find your Guest Pass Code
Your myNAB Show Exhibitor Portal - Recommended
- Once you login, you'll find the Guest Pass code in green font at the top right side of the landing page.
- If you need your login information for your Exhibitor Portal, please fill out this form to have your password emailed to you.
Your Exhibitor Confirmation Letter
- The code is listed in the confirmation email you received after signing your contract.
Save time and use the Free Tools/Resources NAB Show offers
As an Exhibitor, there are a number of ways to extend a complimentary Exhibits Pass ($185 value) to your clients and prospects. Get the credit and jump start your sales and marketing process today.
- Printed Guest Pass
- Customizable Web Banners
- Social Media Tools
- Customizable Email Templates
- Email Signature Stamp
Take part in our
Share Your Guest Pass Code with Your Entire Team
- Encourage your team to embed your Guest Pass Code into their email signatures, on calls and on voicemails.
- Have some fun! Create an incentive program or contest for your staff to boost their excitement for NAB Show and get them spreading the word about your company's involvement.
Include Your Guest Pass Code in All Marketing Communications
- Embed your Guest Pass Code into the NAB Show Registration URL and include in eNewsletters, on your website and via social media - https://registration.experientevent.com/ShowNAB171/default.aspx?Passcode=XXXXXX (replace XXXXXX with your code).
- Get Creative! Create a short video or a funny skit sharing your Guest Pass Code and share with your audience via social media.
Ensure that Your Guests Visit Your Booth
- Don't let all your hard work go to waste! Entice your guests to come to your booth and see your products. Create a game or a raffle targeted towards your guests. For example, the first 5 people to come visit your booth with a printed Guest Pass with your code on it will win a prize.
Track Your Efforts
- Login to your company's registration record and you'll be able to see how many have used your code as well as download the list.
Registration Incentive Program
All Exhibitors are invited to participate in the Registration Incentive Program. The more registered Attendees who use the Exhibitor's Guest Pass Code, the higher the chances for the Exhibitor to win one of several turnkey marketing opportunities during and after the Show.
What are the Categories?
- Small Booth – up to 200 square feet – producing 300 or more Registrations
- Medium Booth – 200 to 900 square feet – producing 800 or more Registrations
- Large Booth – 900 square feet and up – producing 1,200 or more Registrations
What are the Criteria?
- Exhibitors must meet the minimum number of Registrations within their categories listed above by March 24 to be entered for a chance to win.
- If more than one Exhibitor meets the minimum number of Registrations within a category, the Exhibitor with the highest Registrations will be chosen.
How Many Winners Can There Be?
- Small Booth – up to 6 winners
- Medium Booth – up to 2 winners
- Large Booth – up to 1 winner
What Are the Prizes?
NEW THIS YEAR- $7,000 worth of online retargeting ads post-show (200K impressions). Your message presented to NABShow.com visitors while they are on other sites. The winning company will be the one with the most, overall registrations! Small, Medium or Large – it's up for grabs!
- Small Booth – Post-Show Direct Mail List, Post-Show Email to 3rd Party Opt-in List (1 winner), 10 Priority Points (1 winner) and myNAB Show Gold Listing
- Medium Booth – Post-Show Direct Mail List, Post-Show Email to 3rd Party Opt-in List, mentions in myNAB Show App and on NAB Show's social media channels during the Show, 10 Priority Points (1 winner)
- Large Booth – Post-Show Direct Mail List, Post-Show Email to 3rd Party Opt-in List, mentions in myNAB Show App and on NAB Show's social media channels during the Show, 1 Silver Lot Parking Pass for the duration of the Show, Dedicated Email to Pre-Registration List
What Is the Timeline?
- Exhibitors must meet the minimum number of Registrations within their categories listed above by March 24* to be entered for a chance to win the prizes
- Winners will be notified and announced the week of March 24
*Guest Pass Codes expire March 24. After this date, a $50 processing fee will be applied to all Guest Pass Codes. No Exceptions. Guest Pass Codes should be used to register your customers and prospects only. All booth personnel must register through Exhibitor Registration.
For questions, please contact NAB Show Exhibit Services at (877) 622-3947, (202) 595-2051, or via email.
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