Exhibitor Insights

Voices from the NAB Show Exhibitor Community

Exhibitor Blog

Latest Articles

Priority Points - What are they and how are they earned?

What are these “Priority Points” that your NAB Show rep is always referring to when it comes to selecting your booth space? Simply put,...

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Rewriting the Script Every Year - Together

By Chris Brown

How many times have you heard the phrase, “the one constant is change?”  Probably more than you care to, but thank goodness it is true...

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Two Important Outcomes Your Company’s Exhibit Program Should Be Delivering

By Jefferson Davis

According to CEIR research, companies “spend” 40.3% of their annual marketing budget on exhibit/event marketing.

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4 Steps to an Efficient Trade Show Lead Follow-Up Process

By Cindy Zuelsdorf

We all know that trade shows deliver a great way to develop a network of contacts and get more sales leads. But when it comes to...

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