ROI, Attribution and Justifying Your Trade Show Spend with Lynn Elliott

ROI, Attribution and Justifying Your Trade Show Spend with Lynn Elliott

Cindy Zuelsdorf

NAB Webinar - ROI, Attribution, and Justifying your Trade Show Spend with special guest, Lynn Elliott, Digital Marketing & Product Manager, Telestream. Hosted by Cindy Zuelsdorf.

Key Takeaways:

  1. Prioritize measurable metrics like revenue and lead generation.
  2. How to determine cost savings from exhibiting at a trade show.
  3. The importance of branding.

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