ROI, Attribution and Justifying Your Trade Show Spend with Lynn Elliott
NAB Webinar - ROI, Attribution, and Justifying your Trade Show Spend with special guest, Lynn Elliott, Digital Marketing & Product Manager, Telestream. Hosted by Cindy Zuelsdorf.
- Prioritize measurable metrics like revenue and lead generation.
- How to determine cost savings from exhibiting at a trade show.
- The importance of branding.
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If you’re following along with me, you know the two important things your exhibit program should deliver: the importance of Defining...
According to CEIR research, companies “spend” 40.3% of their annual marketing budget on exhibit/event marketing.
Learn how to become a part of this vibrant and growing community.
Submit your Directory Listing, make Exhibit Space payments, announce new products and more.
Rules and Regulations
Get the information you need to make the most of the event.