Jefferson Davis

Jefferson Davis is President of Competitive Edge. A Charlotte, NC based consulting and training firm with 26 years’ experience helping companies turn tradeshows around from expensive appearances to profitable investments.

You can reach Jefferson via email or (800) 700-6174.

Articles from Jefferson Davis

Managing Your Visitors’ Experience: The 3rd Critical Factor to Exhibiting Value

In my first three NAB Show articles, I talked about two important things your exhibit program should deliver, and the importance of...

Two Important Outcomes Your Company’s Exhibit Program Should Be Delivering

According to CEIR research, companies “spend” 40.3% of their annual marketing budget on exhibit/event marketing.

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