Jefferson Davis

Blog Contributor

Jefferson Davis

Jefferson Davis is President of Competitive Edge. A Charlotte, NC based consulting and training firm with 26 years’ experience helping companies turn tradeshows around from expensive appearances to profitable investments.

You can reach Jefferson via email or (800) 700-6174.

Articles from Jefferson Davis

Two Important Outcomes Your Company’s Exhibit Program Should Be Delivering

According to CEIR research, companies “spend” 40.3% of their annual marketing budget on exhibit/event marketing.

Selective Attraction: The 2nd Critical Factor to Exhibiting Value & ROI

In my last NAB Show article, I talked about the importance of clearly defining your exhibiting outcomes, then creating and executing...