Jefferson Davis

Blog Contributor

Jefferson Davis

Jefferson Davis is President of Competitive Edge. A Charlotte, NC based consulting and training firm with 26 years’ experience helping companies turn tradeshows around from expensive appearances to profitable investments.

You can reach Jefferson via email or (800) 700-6174.

Articles from Jefferson Davis

Managing Your Visitors’ Experience: The 3rd Critical Factor to Exhibiting Value

In my first three NAB Show articles, I talked about two important things your exhibit program should deliver, and the importance of...

Defining Outcomes is the 1st Critical Factor to Exhibiting Value & ROI

In Stephen Covey’s bestseller 7 Habits of Highly Effective People, he defined habit #2 as “Begin With The End In Mind”. This is not only...

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