April 7 - 12, 2018 | Exhibits April 9 - 12 Las Vegas Convention Center

Shira Lazar - The M.E.T. Effect Digital Evangelist

Shira Lazar - The M.E.T. Effect Digital Evangelist

Introducing The M.E.T. Effect℠ Digital Evangelist

Shira Lazar (@shiralazar) is joining the 2017 NAB Show as The M.E.T. Effect Digital Evangelist. Shira will play an integral role in this year's NAB Show – appearing on segments for NAB Show LIVE, conducting interviews with top industry creatives and some of the brightest minds across film, television, and technology, as well as reporting on the top innovations from the Show floor.

As the CEO and host of What's Trending, Shira is an influencer and navigator of the digital world and a great fit for NAB Show's first ever M.E.T. Effect Digital Evangelist. Shira's resume includes a spot on Fast Company's Most Influential Women in Technology list in addition to Huffington Post's "Women in Tech to follow on Twitter." Additionally, she has topped Variety's Women of Impact list and deemed Top Women in Digital, according to Cynopsis.

"I look forward to sharing a new side of NAB Show with the creatives, executives, and professionals that turn to NAB Show for the latest innovations across media, entertainment, and tech," said Lazar. "As someone who works within the media sphere daily, I know firsthand how vital it is to stay on top of the industry's latest and greatest – enabling me to leverage the best technologies to make the most compelling content possible."

Shira's contribution to our industry as both interviewer and broadcaster has brought her to become a familiar face on the web. She has received an Emmy nomination for her work with What's Trending and is a Streamy Awards winner and Webby Awards Honoree. Her past experiences include her work at CBS News Online, where she was the first vlogger/blogger. Her online involvement expands to hosting video content for the Grammy Awards, ABC's Digital Experience for The Oscars, Yahoo!'s daily What's So Funny among many others. Additionally, Lazar has been the face of many TV shows including HLN's "Daily Share", Reelz Channel's "Dailies" and NBC's "1st Look" and "Open House".

Read Shira's Thoughts on The M.E.T. Effect  

NAB Show Sessions and Content Featuring Shira Lazar


NAB Show Sessions Inspired by The M.E.T. Effect

Virtual Reality

The Future of Cinema


Content Creation

Check back for more from Shira and the 2017 NAB Show!

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