The Influencer Series: Sports & Entertainment

Learn how celebrities and top executives are expanding boundaries and influencing media.

Leading business executives from media, live entertainment, and sports will participate as featured interview guests in a unique series of in-depth discussions regarding their latest strategies for achieving success in today's hyper-competitive environment.

Session Schedule

Produced in partnership with:

April 8 - 9, 2019
North Hall Meeting Rooms

Registration Access

Open to Conference Flex and Conference Flex Session 3-Pack holders.

Conference Flex Pass

Session Highlights

Fireside Chat with Jarl Mohn, President & CEO, NPR

Monday, April 8 | 10:40 am - 11:10 am | N262/N264

Discover how NPR, one of the nation's most trusted sources of news and cultural content, evolved their strategy beyond broadcast to create digital content on multiple platforms including a dominant presence in podcasts. All while growing the ratings of their affiliate stations.


Jarl Mohn
Jarl
Mohn
CEO
NPR
Steven
Goldstein
Chief Executive Officer
Amplifi Media

Mon 8

Fireside Chat with Pluto TV’s CEO and Co-Founder, Tom Ryan

Monday, April 8 | 11:20 am - 12:00 pm | N262/N264

Additional Information Coming Soon


Tom
Ryan
CEO and Co-Founder
Pluto TV

Mon 8

Building & Sustaining a Franchise I: How LAFC Is Building An Iconic Sports Brand

Tuesday, April 9 | 9:00 am - 9:25 am | N262/N264

What do celebrities like Magic Johnson, Mia Hamm, Tony Robbins, and Will Ferrell have in common? They invested in LAFC, a new Major League Soccer franchise. Hear from a digital and sports marketing pro about what it took to introduce LAFC, a new sports franchise, into a crowded media and entertainment marketplace. Discover how a clear brand identity, hyper grassroots approach and using content to scale attracted fans to adopt a brand-new club in LA.


Rich Orosco
Rich
Orosco
Executive Vice President, Brand & Community
Los Angeles Football Club

Tue 9

Building & Sustaining a Franchise II: Vincent Sadusky and Growing an Iconic Broadcast Brand

Tuesday, April 9 | 9:30 am - 10:00 am | N262/N264

Get the behind-the-scenes intel from this respected broadcast TV veteran and hear how this network CEO is leading the charge for expanding a well-established network brand to new platforms, and influencing efforts for attracting newer, larger audiences. Hear how the network staff and on-air celebrity talent are working together toward sustaining their advertisers and Spanish speaking local viewers, as well as building a stronger brand franchise.


Vincent Sadusky
Vincent
Sadusky
Chief Executive Officer
Univision Communications Inc.

Tue 9

The Power of Alliances I: Video on Facebook: The Power of Watching Together

Tuesday, April 9 | 10:40 am - 11:10 am | N262/N264

Hear from the woman behind Facebook’s co-watching products about how interactive video experiences can connect people. Learn more about Facebook’s focus on transforming the video experience on the platform to be rooted in togetherness and interactivity, how content creators of all kinds are leveraging these tools, and how this all comes together in Watch.


Erin
Connolly
Product Management Lead, Co-Watching Products
Facebook

Tue 9

The Power of Alliances II: Telemundo's Powerful Alliance of Content, Brands and Younger Viewers

Tuesday, April 9 | 11:10 am - 11:40 am | N262/N264

Mobile technology continues to influence how youthful viewers consume media. Today’s young consumer seeks a deeper connection with favored brands. Ads and taglines alone are less effective at capturing their attention. Instead, they want to be part of an experience that can be transformative, engaging or even inspiring. Hear how this consumer marketing and television expert is leveraging the alliance between technology and young audiences. Get the latest data and research that is influencing marketers to go beyond the screen.


Mónica
Gil
Chief Marketing Officer & Executive Vice President
NBCUniversal Telemundo Enterprises

Tue 9

The Power of Alliances III: Engaging with F.A. Fans Around The World

Tuesday, April 9 | 11:40 am - 12:00 pm | N262/N264

Hear how the world’s oldest soccer association, The F.A., home to some of the world’s most iconic soccer players and teams, in alliance with its digital partners at Cognizant, is delivering a digital engagement strategy and building direct relationships with every fan, player, coach and participant around the globe.


Saleha
Williams
Digital Partner
Cognizant Media & Entertainment

Tue 9

Power Plays I: Empowering Live Events

Tuesday, April 9 | 1:30 pm - 2:00 pm | N262/N264

Ticketmaster plays a leading role with the most popular live concerts, performances and sports events. The leading commercial officer at the world's largest live event ticketing and technology platform shares his perspective of how relationships in research and data are influencing the value of sports content to ticket sellers and re-sellers, advertisers, social platforms, digital and streaming platforms and more for the benefit of the fans they serve.


Greg
Economou
Chief Commercial Officer & Head of Sports
Ticketmaster North America

Tue 9

Power Plays II: The Art of the Olympic Connection

Tuesday, April 9 | 2:00 pm - 2:30 pm | N262/N264

The Olympics are the biggest event in culture. NBCUniversal has the exclusive U.S. rights to the Games through 2032, including the Los Angeles Olympics in 2028. Join NBC Sports CMO Jenny Storms as she discusses her strategy on how to drive massive audiences to a 17-day event that unites the world, but only occurs once every two years.


Jennifer Storms
Jennifer
Storms
Chief Marketing Officer
NBC Sports Group

Tue 9

Power Plays III: Show Me the Money - The Power of MGM

Tuesday, April 9 | 2:30 pm - 2:50 pm | N262/N264

Gambling and entertainment make for a powerful and seductive combination. Hear from this top Las Vegas executive who shares how the MGM mega-corporation brand is influencing the profitability of the entertainment, media and technology businesses. Discover practical applications for television, entertainment, technology, e-sports and more!


Scott C.
Butera
President of Interactive Gaming
MGM Resorts International

Tue 9

The Big Games - Playing to Win I: The Unequaled Power of the FIFA World Cup

Tuesday, April 9 | 3:20 pm - 3:50 pm | N262/N264

Learn how this Spanish language TV network has taken on the responsibility of telecasting the World Cup and has now introduced a new era in content, entertainment and technology for feeding the thirst of avid FIFA soccer fans. Discover how the network is constantly improving their delivery of this powerful content to a world eager for every moment of action from the pitch!


Eli
Velazquez
Executive Vice President of Sports Content
NBCUniversal Telemundo Enterprises

Tue 9

The Big Games Part II - Byron Allen: Playing To Win in the Digital Revolution

Tuesday, April 9 | 3:50 pm - 4:40 pm | N262/N264

Charismatic, comic-turned-media mogul, Byron Allen, Founder Chairman & CEO of Entertainment Studios shares his enthusiasm for building a digital media business that has led to the acquisition of the all-American network THE WEATHER CHANNEL. His global media, content and technology company has lined up content carriage on pay TV, broadcast syndication, court-genre production, game shows, launching 7 lifestyle channels and a motion picture distribution arm and now focuses on the merge of technology and storytelling. He’ll also discuss his latest OTT and mobile platform LOCAL NOW, which offers hyper-localized lifestyle-news, weather, traffic and entertainment to consumers. How does it all come together? Allen will give NAB a peek inside his content factory.


Byron Allen
Byron
Allen
Founder, Owner, Chairman & CEO
Entertainment Studios, Inc.

Tue 9

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April 6 - 11, 2019
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