Business of Media

See new tools, info and ideas to help your station thrive.

This program presents the tools, trends and ideas to help your business thrive. Covering the media landscape across many delivery methods and platforms, this program targets radio and television ownership and station management executives, as well as leaders from digital, cable and satellite companies. Sessions drill down into legal, policy, advertising, sales and marketing, and business development. Propel your business to success in 2019!

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Produced in partnership with:
RAB

April 7 - 10, 2019
North Hall Meeting Rooms

Registration Access

Open to Conference Flex and Conference Flex Session 3-Pack holders.

Conference Flex Pass

Session Highlights

Focus on Leadership

Sunday, April 7 | 10:00 am - 1:00 pm | N253

Brought to you by the NAB Education Foundation, this session is held a day prior to NAB Show in Las Vegas and is designed to expose senior level broadcast executives to new concepts in leadership, management strategy and innovation.

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Sun 7

Q & A with the Honorable Makan Delrahim, Assistant Attorney General for Antitrust

Monday, April 8 | 10:40 am - 12:00 pm | N257

Join NAB President and CEO Senator Gordon Smith in a conversation and question and answer session with the Honorable Makan Delrahim, Assistant Attorney General for the Antitrust Division at the U.S. Department of Justice.

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Mon 8

Radio Engage: Branded Podcasts – An Alternative Revenue Stream for Radio Stations

Monday, April 8 | 10:40 am - 12:00 pm | N260 - D

Selling ads isn’t the only way to make money from podcasts. In this session, Jacobs Media’s Digital Dot Connector, Seth Resler, will show you how your radio stations can generate revenue through branded podcasts – podcasts that are specifically created for clients using your studios, air talent,...

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Mon 8

Radio Engage: Creating and Working a Talent Pipeline

Monday, April 8 | 10:40 am - 12:00 pm | N260 - B

With competition to hire, this all-important tactic is essential to hiring today and tomorrow. Learn how to create a talent pipeline and most crucial - how to work it.

This is one of five concurrent presentations happening at once in room N260. You will have the chance to sit in on multiple...

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Mon 8

Radio Engage: How to Sell More Radio Advertising in 20 Minutes or Less…

Monday, April 8 | 10:40 am - 12:00 pm | N260 - C

Commercials are the fuel that drive revenue. Bad creative can drive away listeners and cost stations valuable advertising revenue. In this session, you’ll laugh, you’ll cry, you’ll be surprised, and you’ll be inspired. Most importantly, you’ll walk away with a rejuvenated passion to help your...

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Mon 8

Radio Engage: How to Uncover, Develop and Create Compelling Content!

Monday, April 8 | 10:40 am - 12:00 pm | N260 - A

Original, compelling content is at the core of successfully keeping and growing your audience. But what is compelling content? And how do you find ideas, stories and characters to cover? There is a formula. Spend 20-minutes with Valerie Geller and come away with proven methods to successfully find...

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Mon 8

Radio Engage: Sorting Through the Clutter - Cross Media Planning and Putting Radio on a Level Playing Field

Monday, April 8 | 10:40 am - 12:00 pm | N260 - E

It is vital for planners/buyers and sellers to understand the value of radio, yet with increasing media fragmentation, how do you sort through the clutter and communicate the value of radio within the media mix? In this session, Bill Rose, Senior Vice President, Audio Client Solutions at Nielsen,...

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Mon 8

FCC Commissioners with Senator Smith

Monday, April 8 | 1:30 pm - 2:45 pm | N257

You’ve read the tweets and seen the headlines, now hear directly from the Federal Communications Commission. Join us as Senator Gordon Smith talks with FCC Commissioners Michael O’Rielly, Brendan Carr and Geoffrey Starks about what is on the FCC’s agenda.

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Mon 8

Radio/TV Small/Medium Markets Engage: Real-World Campaigns that will make Big Dollars in any Market

Monday, April 8 | 1:30 pm - 2:50 pm | N260 - A

Discover three client campaigns that were successful in Dallas in 2018 and will be winners in your market, no matter how large or small, as soon as you implement them.

This is one of five concurrent presentations happening at once in room N260. You will have the chance to sit in on multiple...

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Mon 8

Radio/TV Small/Medium Markets Engage: Sales and Marketing Strategies for Local Success

Monday, April 8 | 1:30 pm - 2:50 pm | N260 - D

Get proven sales, marketing and strategic partnership insights from a top business developer.

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Mon 8

Radio/TV Small/Medium Markets Engage: Small Market Television Promotions that Win in the Heartland

Monday, April 8 | 1:30 pm - 2:50 pm | N260 - C

Score easy to implement proven sales promotions and strategies that you can take back to your local market.

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Mon 8

Radio/TV Small/Medium Markets Engage: What’s in a Name? Proprietary Properties that Produce across all Platforms

Monday, April 8 | 1:30 pm - 2:50 pm | N260 - B

Discover three successful ideas on how to leverage revenue for your ownable properties in a multi-platform environment.

This is one of five concurrent presentations happening at once in room N260. You will have the chance to sit in on multiple presentations during this session block.

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Mon 8

Ask the FCC and Capitol Hill

Monday, April 8 | 3:00 pm - 4:40 pm | N257

Please join NAB for a series of one-on-one conversations with senior FCC and Congressional staff who oversee and legislate on broadcast policy and enforcement. This is your opportunity to ask the experts about the major issues of the day, such as media ownership, children’s television, STELAR...

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Mon 8

Radio’s New Analytics: Understanding Listeners, Delivering Results

Tuesday, April 9 | 9:00 am - 10:20 am | N256

The digitization of media continues to drive upheaval in the audio marketplace, disaggregating audiences and smashing old norms for measurement and analytics. What drives consumers’ search for new content, and what can the Radio industry do to take advantage of these new listening patterns? This...

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Tue 9

Selling TV: Working to Eliminate the Swivel Chair

Tuesday, April 9 | 9:00 am - 9:30 am | N257

As we all know, broadcast is changing fast. Station groups are working hard to accommodate emerging sales channels and interfaces while avoiding multiple ‘swivel chair’ systems. Hear an update on Tegna’s recent initiatives in this area.

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Tue 9

Selling TV: The Power of Broadcast

Tuesday, April 9 | 9:30 am - 10:00 am | N257

The tremendous power and reach of local broadcasting are being undersold. Bob Hoffman, aka “The Ad Contrarian,” will discuss how the focus on digital and the promise of "precision targeting" are hurting advertisers and marketers.

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Tue 9

Selling TV: The Convergence of Linear and Digital

Tuesday, April 9 | 10:00 am - 10:20 am | N257

Linear and the movement to IP based delivery creates new challenges for broadcast stations and networks. WideOrbit’s Will Offeman will discuss how sales systems will need to change to optimize profit in the future.

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Tue 9

Digital and Data: From Disruption to Acceleration

Tuesday, April 9 | 10:40 am - 12:00 pm | N256

In this two-part session RAB President and CEO Erica Farber engages with industry analyst, Gordon Borrell and broadcast company leaders. You’ll understand how digital and data continue to reshape the advertising landscape and how successful companies are adapting to this disruption and...

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Tue 9

DOJ and the Broadcast Marketplace

Tuesday, April 9 | 10:40 am - 12:00 pm | N258

While over the last few decades broadcasters have focused primarily on the FCC reforming its ownership rules, the Department of Justice has emerged as one of the biggest obstacles to broadcast combinations. One critical point of contention is how DOJ defines the relevant market. With whom do...

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Tue 9

Selling TV: The Changing Role of TV for Marketers' Full Funnel

Tuesday, April 9 | 10:40 am - 11:00 am | N257

As the digital media revolution creates an ever-expanding cornucopia of options for executing video campaigns, marketers are reassessing television’s reach advantages against the potential impact of more targeted media. Take an inside look at what research directors at brands and agencies are...

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Tue 9

Selling TV: Case Study-Starting an In-house Broadcast Rep

Tuesday, April 9 | 11:00 am - 11:30 am | N257

This short case study will reveal what Gray Television learned during the process of creating an in-house national rep. Leaving an existing outside rep firm and starting an in-house effort was not without controversy, both within and outside of Gray. Looking back, Nick Waller and Bob Smith will...

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Tue 9

Selling TV: Broadcast Sales Management-Quest for Talent

Tuesday, April 9 | 11:30 am - 12:00 pm | N257

We’ve heard plenty about how media convergence, data and automation are changing the roles of TV ad buyers and sellers. So, what does the perfect media team of tomorrow look like? What new skills do they need and which of those valued today will become less important? What does the industry need to...

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Tue 9

Entrepreneurship in Digital Media: Developing and Scaling New Opportunities for Broadcasters

Tuesday, April 9 | 1:30 pm - 2:50 pm | N258

Radio and television broadcasters face the need to innovate faster and smarter than ever to keep relevant in a marketplace characterized by things like connected and autonomous cars, smart speakers, smartphones, streaming audio and video, OTT and podcast services. However, innovation is not enough...

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Tue 9

Radio/TV Small/Medium Markets Engage: Digital Strategies that will Add to Your Bottom Line

Tuesday, April 9 | 1:30 pm - 2:50 pm | N260 - E

Get proven strategies that will grow your station's digital footprint for increased revenue.

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Tue 9

Revenue and Audience Engagement Extravaganza

Tuesday, April 9 | 1:30 pm - 2:50 pm | N256

It’s big! It’s exciting! And it will help programming and sales work better together! Most media properties face the age-old battle of “What can we sell that buyers will want, that won’t cause audience tune-out, and, will make us a buck or two in the process?” We’ll spotlight some of the best...

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Tue 9

Media Sellers: What Now? What Next?

Wednesday, April 10 | 9:00 am - 10:20 am | N256

The world of marketing and advertising is changing faster than you can read this. In this fast-paced session, learn to embrace disruption, adopt new ideas, and maintain what makes traditional media vital and vibrant in the new media landscape.

Sections of this presentation:
- The 4 Levels of...

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Wed 10

Fast Tracking Audio’s Future

Wednesday, April 10 | 10:40 am - 12:00 pm | N256

Hear from some of radio and audio’s most respected forward-thinkers and futurists as they prognosticate on the steps radio can take now and in the future to ensure continued and lasting success, discuss key trends in podcasting and examine audio entertainment growth in the overall media landscape.

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Wed 10

Cybersecurity: Preparing the C-Suite - Part I

Wednesday, April 10 | 1:30 pm - 2:50 pm | N258

While broadcast engineering and IT professionals have a clear understanding of the need for strong cyber protection, the most rigorous cybersecurity plans start and end in the C-suite. In addition to taking your stations off the air, cyber-attacks can impact your stock value and diminish your image...

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Wed 10

Radio and TV Music Performance Rights Licensing – Courts, Congress and Consent Decrees

Wednesday, April 10 | 1:30 pm - 2:50 pm | N262/N264

Panelists representing Radio and TV will update you on the current status of industry-wide music license dealings with ASCAP, BMI, SESAC and GMR, including an update on pending litigation, and will let you know what’s new on Capitol Hill now that the Music Modernization Act has passed. The panel...

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Wed 10

Cybersecurity: Preparing the C-Suite - Part II

Wednesday, April 10 | 3:20 pm - 4:40 pm | N258

While broadcast engineering and IT professionals have a clear understanding of the need for strong cyber protection, the most rigorous cybersecurity plans start and end in the C-suite. In addition to taking your stations off the air, cyber-attacks can impact your stock value and diminish your image...

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Wed 10

Explore the global innovation destination that powers what the industry creates and how the world consumes.

April 6 - 11, 2019
Las Vegas, Nevada

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Other Education Opportunities

AWS Hands-On Workshops for Media Experts

April 9 - 10, 2019 | Westgate

AWS is hosting two days of hands-on labs and workshops during the 2019 NAB Show. Registered NAB Show attendees will learn how to build media workflows in the cloud from AWS experts.

Open to all registered attendees. Code required for registration.
All-Badge Access

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All-Badge Access Programs

All Halls

Experience over 100 free sessions sprinkled throughout the Show Floor and in the classroom.

Open to all registered attendees.
All-Badge Access

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Stages and Theaters

All Halls

Sprinkled throughout the Show Floor, take in keynote presentations and panel discussions, interactive crowd-sourced Q&A and power sessions to gain business insights, learn top trends in technology, and study the latest creative innovations.

Open to all registered attendees.
All-Badge Access

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