VIdeo and The M.E.T. Effect℠
It’s everywhere, in every form.
Technology is expanding opportunities to integrate video content, which now comes in many different forms, formats and lengths. Professionals can even choose cameras able to capture 360 degree, virtual reality and aerial footage, broadening their traditional creative tools to engage viewers with a unique vision.
The lengths of promotional videos are no longer dictated by 30, 60, or 90-second clips which were once the network advertising standard. Video of all lengths is available for integration to online, streaming and social media platforms, allowing artists to tell the story in the amount of time needed.
The capture and share aspect of video has always been important in education and information industries like eLearning and surveillance, but with the “connectivity of everything” we’re seeing more applications for video content within homes and in public spaces.
Join the Studios, Creatives, Videographers, Schools, Integrators, communications professionals and even Security Forces teams capturing, storing, editing and publishing public service announcements, “how to videos” and short content videos.
Featured Program - Ad Innovation Lab Powered by GABBCON
For anyone who sells, buys or produces media – who relies upon storytelling or the “transaction” of stories for his or her living – you can little afford to tread water on past practices or fall even further behind the technological – and operational – innovation now driving these sweeping changes. Fortunately, the NAB Show’s first-ever Ad Innovation Lab and Executive Retreat powered by GABBCON offers a simple, quick, and practical solution April 24 and 25 in Las Vegas. Learn More
Virtual Reality and 360 degree video have truly come into their own this year with a huge presence at major live events including Super Bowl 50. VR and 360 degree represents the next content revolution for broadcasters. LiveU, a leader in live video acquisition, management, and distribution has a pulse on the emerging technology, its impact on the broadcast industry, and integration into broadcast workflows. Daniel Pisarski, a seasoned live video expert, will examine the organizations embracing VR, 360 degree and live video; organizations shooting/filming in this new format and why?; how the technology is being use; who isn't onboard?; why the technology hasn't been readily adopted yet?; And how this technology affects and integrates with broadcast technology. Dan will share case studies featuring companies pushing the envelope to blend traditional broadcast, online media and VR to engage with audiences. He'll also share best practices for adding new technology to your broadcast strategy and what you need to consider to ensure high resolution, great quality, and reliability. VR, 360 and live video offer a new paradigm for storytelling. Readers will learn how they can be part of this revolution.Learn More
Sports and other forms of live entertainment are uniquely able to captivate consumers in the moment, no matter how viewers are tuning in. As streaming video quality and availability has caught up to consumer appetite, we are entering an era of unprecedented access to live streaming entertainment across many platforms and devices. With increasingly personalized and interactive experiences, streaming services are changing the notion of how we watch live events. This panel will examine the capabilities of leading streaming video providers and discuss the inherent advantages for brands and content rights holders.Learn More
We're reaching an inflection point that's truly shifting the TV ecosystem. For content owners, this offers serious potential for increased revenue, but also serious concerns for updating a business infrastructure that has remained unchanged for more than 60 years. This panel will provide attendees with actionable insights into the value of a dataenabled TV ecosystem and the steps to driving revenue through audience segmentation and workflow automation.Learn More
NOW TV's customer base continues to accelerate, and SkyGo is becoming prevalent in more and more of Sky's customers' homes. With some of the best and most popular Linear and VOD content including the Premier League and Game Of Thrones available to an increasingly larger audience, Sky have tackled some of the most challenging scalability problems in the OTT space head-on. This talk will take you through some of the innovative scalability and resiliency patterns implemented across Sky's OTT estate that contribute to delivering the reliable streaming services that our customers have come to expect. From ensuring reliable delivery of VOD content, to handling spiky load profiles for Linear events, Sky ensures that the customer can always view their content, always failing in their favour if a dependent system becomes unavailable. Hear how we learnt from our previous mistakes to build our most resilient and scalable platform to date.Learn More
Demands for Over The Top (OTT) streaming require historical TV content broadcasters to provide linear and previously broadcast content via OTT. The OTT workflow is uniquely different and the challenge is transitioning from current linear transmission to OTT workflow, maintaining continuity of the content, the advertising, DRM (digital rights management), and monetizing the content. Broadcasters should not just be looking for new methods and tech to stream video, but also business and technical models to increase value for themselves, the advertisers and the consumers. These will include targeted advertising, by region, neighbourhood, or individual. Contextual advertising, where the ads fit the mood and context of the program, will be part of the future to be considered by broadcasters and OTT providers. The possibilities for tailored subscription-based access to unique moments occurring in live sports events, or other live video content is another new revenue model. Subscribers can, e.g. ask for today's sports highlight reels, then view a short ad at the beginning, or access via pay per view subscription hybrid. Since OTT providers have more control of the viewing audience, skipping ads is less of a problem. The session will examine technology and business models for broadcasters to use their current workflows to truly make the most of OTT, offering increased value for both consumers and advertisers alike, ultimately increasing revenue and decreasing churn.
MPEG is working on requirements for a new video codec, expected to be completed by 2020. The future-generation codec is expected to provide a 50 percent bitrate reduction compared with HEVC Main profile for the same perceptual quality. While this is sufficient for certain use cases, it may justify a future video coding standard for other use cases that require bit-rate reductions higher than 50 percent. This paper will look at the target applications for the new video codec, the state of IP networks, and how network elements can potentially contribute to compression. This paper will present how new techniques can be used to reach a factor four compression vs. HEVC by 2020 using the next-generation MPEG codec. This is possible by leveraging (1) content-aware encoding, (2) elastic encoding, (3) machine learning techniques, and (4) pre/post processing pairing that uses metadata to signal how to post process video after decoding.Learn More
BAMTech, the technology services and video streaming company owned by MLBAM, The Walt Disney Company and the National Hockey League (NHL), powers direct-to-consumer solutions for dozens of sports, news and entertainment partners. Its proprietary technology provides a platform to distribute personalized viewing experiences and currently delivers access to high quality content for the more than 7.5 million subscribers to its partners' over-the-top streaming video services.
In this keynote discussion, recently-appointed BAMTech CEO Michael Paull will share his thoughts on key changes for the future of the streaming video industry, the role of direct-to-consumer subscription video services and the opportunities for live content, particularly sports, to better serve consumers and much more.
CBS has transformed itself into a digital media powerhouse, creating world-class premium content that is now delivered to every platform. At the center of this innovation is CBS Interactive, a consistently top-10 ranked Internet company that includes an array of brands that span popular categories like technology, entertainment, sports, and gaming and industry-leading products such as the CBS All Access subscription service and the 24/7 digital news network CBSN. The architect of CBS's digital growth shares his insights on what's succeeding, where he's investing and how multi-platform delivery is evolving the TV business and lots more.
Audio and video over IP have been in use for quite some time now in media contribution and distribution. While discrete digital signal transport (i.e. SDI and AES/MADI) remained the most commonly used methods for media signal transport within production and broadcast facilities, recent technology developments have enabled IT- and IP-based transport methods to gain even greater traction in this last bastion of tradition. Initial technology bridgeheads pushed by individual company efforts, usually based on a blend of technology standards and proprietary seasoning, are now followed by an industry-wide consolidation. Industry alliances like AIMS, AMWA, MNA and VSF are bringing together individual technology achievements to form condensed, best-of-breed concepts based on existing broadcast workflows and proven IT standards. And standards organizations like AES and SMPTE are working hard on defining future-proof interoperability standards based on these concepts. If underlying technology acronyms like IP, UDP, RTP, PTP, SDP, SIP, SAP, SDN sound somehow familiar to you, and you have heard about industry alliances like AIMS, AMWA, MNA, VSF, JT-NM and the concepts they are promoting, such as TR03/04, AES67, NMOS, but are not really sure how all this relates to each other and to the work AES, SMPTE, IEEE and IETF are currently conducting, this session may be for you.Learn More
Live streaming has soared in popularity as content providers and brands have recognized how much viewers value immediacy and interactivity. With major players like Facebook, YouTube and others investing heavily in live streaming, rapid growth is expected. Learn how technology, business models, networks and devices are creating a solid foundation for live streaming's success.Learn More
"The Man In The High Castle" debuted on Amazon Prime Video to great success in 2015. The show's controversial subject matter and story line has propelled the series to quickly become Amazon's most-watched original series, earning nine awards, including an Emmy and Critics' Choice Award. In this exclusive NAB Show session, executive producer Daniel Percival and cast member Joel de la Fuente (as Chief Inspector Kido), will discuss the production of "The Man In The High Castle," what made it such a success and OTT series changing the television landscape.Learn More
Cisco is forecasting that 78% of all mobile data in 2021 will be video, as a perfect storm of high-quality mobile-first video apps, proliferating smartphone usage, faster wireless networks and expansive mobile data plans are fueling massive adoption of mobile video. What does all of this mean for the video ecosystem and how will video providers succeed in the when everyone has a personal TV in their pocket?Learn More
Changing viewer behaviors, relentless technology innovation and new business models are just some of the unprecedented challenges that the TV industry is facing. To succeed, TV networks and pay-TV operators are re-imagining their businesses to meet viewers' modern expectations. Learn about the key initiatives and what's working.
Internet-enabled TVs have become a consumer "must-have" in just the last six years, because consumers crave an increasingly varied spectrum of content from the comfort of their Living rooms. ATSC 3.0 is delivering the newest TV technology right to the consumer's existing hardware. ATSC 3.0 is the U.S's first IP-based broadcasting combining traditional TV broadcasting with Wi-Fi connectivity and software aimed to boost engagement between viewers and the content they consume. With ATSC 3.0, consumer are no longer forced to choose between traditional pay-TV or OTT platforms. ATSC 3.0 is not the end of pay TV as we know it, but rather the conjoining two of consumers most used way of consuming content. As a speaker at NAB Show 2017, Giuseppe Pascale will elaborate on how ATSC 3.0 is unifying broadcasters' licensing agreements and OTT providers' infrastructure to deliver engaging content directly to consumer's existing TV sets. Giuseppe will provide insight on how ATSC 3.0 will revolutionize TV viewing by enabling content interactivity, 4K ultra-HD programming, advanced emergency alerts, increase channel choice, mobile viewing capabilities, and more. With ATSC 3.0 broadcasters will have the ability to deliver a new and dramatically improved services without requiring consumers to upgrade their current TV setup. Giuseppe will be able to provide his perspective on how the standard will bring the industry closer to working together and delivering the content consumers crave.
Across entertainment, news media, and marketing, the role of video has never been more important. As consumer appetite for video content continues to grow, a new production and distribution infrastructure is evolving, using data to find new ideas, incubating concepts via digital properties, and distributing content across a growing landscape of social media, OTT and SVOD services. This panel will convene content experts from young and established media entities to discuss the next frontier of video content production, distribution and consumption.Learn More
After viewers finish the series finale of a great show, streaming service providers want them to know what they should start watching next. When a sports league that garners international interest hosts a tournament, a global audience will look to live stream the finals. As a product launch event unfolds at a major car company's headquarters in Tokyo, motorheads in Middle America will want to tune in to the debut. No matter the reason you are looking to provide a video service to your customers, as a company in the media, entertainment, or technology field, you must be able to apply data and analytics to your video in order to find success. The ability for companies to extract valuable, actionable insight about videoviewing behavior has become a major competitive differentiator. This panel will bring together companies who have tapped into the power of advanced data and analytics for uses such as content creation and acquisition, live streaming, product launches, and audience acquisition and retention.Learn More
Technology is evolving faster than humankind itself. And we’re living in a world of our own invention. Behavior and business have merged to redefine content, workflows and revenue streams.
It’s The M.E.T. Effect℠, a cultural phenomenon fueled by hybrid solutions and boundless connectivity that’s changing the very nature of how we live, work and play.