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AR/MR/VR
We've curated key sessions, show floor activities and networking events for professionals interested in AR/MR/VR. Start planning an experience tailored to address your unique set of questions and challenges today!
Game Developers • Network Executives • Advertising Agencies • Online Media Channels • App Developers • YOU
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AR/MR/VR on the Show Floor
Advanced Advertising Pavilion
The intersection of content, marketing and technology.
Game Developers' Gallery
Meet the creative minds behind the next generation of video games soon to hit the market.
Samsung 360 Live Experience
Experience the Destination NXT Theater - Technology Advances Sessions live in immersive 360 VR sponsored by Samsung.
All-Badge Access Session Highlights
Bonus Programs
The Reality of VR Video: A Breakfast Workshop
Monday, April 9 - 7:00 am - 8:50 am
Join Light Reading for a FREE breakfast workshop on April 9, The Reality of VR Video. The workshop focuses on the state of VR video and the latest opportunities and challenges.
All-Badge Access but requires separate registration
Produced in Partnership with Light Reading
Media
On-Floor Programs
Smart, Safe, FUN Cities: AI, AR, ATSC 3.0 & Urban Opportunities
Tuesday, April 10 - 12:00 pm - 12:30 pm
North Hall - Destination NXT North
Forget outer space, the city of the future is here on earth. Historic towns are revitalizing, threading digital infrastructure throughout landmark districts. Others are springing up in suburbia, purpose built for digital video and interactivity from the ground up. Out-of-home digital signage faces a boom, with the expectation that through mobile and advanced tech integrations will be prevalent, along with bots, targeted ads, seamless payments (yes, blockchain) and other transactions. This virtuous circle yields more data, channels for video networks, and places for brands to play. A good time will be had by all.
Media
Main Stage
Race on the Red Planet: Chasing our Creative Future with Curiosity and Opportunity
Wednesday, April 11 - 11:00 am - 12:30 pm
Join us for an exclusive, front-row seat to the future of content creation in a three-act, action-packed production. A high-pressure OTT event involving NASA's Curiosity and Opportunity rovers on the surface of Mars presents challenges that only artificial and video intelligence – along with a helpful chatbot – can solve. Next, Marco Tempest, creative technologist at the NASA Jet Propulsion Laboratory and a Director's Fellow at the MIT Media Lab, takes us on a magical journey that illuminates how we will experience future technologies. Then, we'll gain insights about cloud-based media workflows and the potential of machine learning from a panel of leading media and technology executives.
Produced in Partnership with
The M.E.T. Effect
On-Floor Programs
Immersive Leisure: AR Adventures, Gamified Gatherings, VR Vacations
Wednesday, April 11 - 2:15 pm - 2:45 pm
North Hall - Destination NXT North
Emerging technologies allow anyone to experience the thrills, chills and excitement of far flung destinations, exotic locations, fine art, music, or other media experiences. Live streaming, AR, VR, AI character generation-- these enhance media events, museums, social gatherings, or bring animated worlds to life. They also offer new monetization paths for established video and creative content with rewards for consumers that increase loyalty.
The M.E.T. Effect
On-Floor Programs
Magical Tech: The Next Wave's Impact on Entertainment
Wednesday, April 11 - 3:45 pm - 4:15 pm
North Hall - Destination NXT North
In the near future it won't be enough to create a film/video property that's only linear. Consumers will expect to bring performances-- and hologram performers!-- to their living rooms, to co-watch with distant friends in real time, to share live a multi-sensory experience with others, to participate in voting, competing, creating the narrative, inhabiting a character. Even where the original IP stands as a linear piece, the marketing strategy will probably include an immersive promotion campaign. Out of home venues like arenas, theme parks and new hybrids will also tie in as extra distribution partners, and/or competition. With 360 streaming, AI, AR, VR and other extensions, the video media business is becoming completely new.
The M.E.T. Effect
Conference Programs
AR/MR/VR in the Education Program
Featured Speakers
Session Highlights
Conference Programs
It's a Wide Wide World: Capturing Immersive Images
Saturday, April 7 - 1:30 pm - 2:35 pm
Technology has advanced far beyond stereoscopic 3D. Motion images can now include detailed volumetric representations of the real world, with interaction by real characters. This session will provide an overview of the range of contemporary image capture techniques, including 360-degree cameras, photogrammetry, free view-point video and light field cinematography, including recent work in creating standards for image interchange.
Entertainment
Conference Programs
Beyond Cinema - The Emergence of Location Based Entertainment
Saturday, April 7 - 3:05 pm - 4:15 pm
With the emergence of virtual reality and haptics, there have been a significant push to bring VR-based entertainment experiences to young audiences in urban environments. So far, experimental sites have ranges from highly-interactive gaming to immersive storytelling to environmental experiences – blurring the line between physical and digital reality.
Entertainment
Conference Programs
Audio in VR From Production to Post
Sunday, April 8 - 10:15 am - 11:30 am
Start with a walk through the steps of audio production and finishing in VR and 360 Video environments. Learn best practices for recording in the field and finishing in your DAWs. Then take a Deep Dive into a project as we look at it from both the technical and creative perspectives.
Technology
Conference Programs
Cinematic Virtual Reality: It's Not the "What" of Storytelling that Changes; It's the "How"
Monday, April 9 - 1:30 pm - 2:50 pm
Join renown cinematic VR producer, Brian Seth Hurst, Founder and Chief Storyteller at StoryTech Immersive, and walk through a case study in cinematic VR production. Some of the questions that will be answered...What techniques, if any from the 100-year history of film can translate into immersive storytelling? What new best practices are emerging? How do you ride the wave of changing camera technology and postproduction workflows? How much do you have to hack the tech do get what you want? How do you truly make sure that the technology is serving the story rather than distracting the audience? This session is for traditional filmmakers and producers to those already experienced the tale-telling potential of immersive content.
Technology
Conference Programs
Immersive Content Gets Real
Wednesday, April 11 - 3:20 pm - 4:40 pm
Virtual, augmented, or mixed immersive content has been the talk of the town for the last few years as content producers vie to get in the game, but, what's the business model behind all of it? And if you build it, will they come? How do you drive distribution and engagement on a content platform that has new technology rolling out all the time? We'll hear from industry players on the state of the industry for marketing and how brands and publishers are finding great success as they use immersive content to drive ad revenue.
Media
Featured Events and Highlights
Community Mixers
Inspired and hosted by industry organizations, these curated meetups bring together a broad variety of professionals looking to connect through idea sharing, learning and networking.
Braindate
Braindates are about sharing knowledge. They are one-on-one or small group conversations that you book with other participants while you’re at NAB Show.
NAB Show Live
Produced in partnership with Broadcast Beat, “NAB Show LIVE” will capture the scope and influence of NAB Show, presenting buzz-worthy moments and topics live as they happen.