Transcending reality is the new reality.

The most comprehensive technology and production software for AR and VR is at NAB Show. As creators, developers, and marketers are working to incorporate the new reality into their stories and their content, the solutions and systems are on display here. Content creators are no longer bound to a linear canvas which is transcending the way we approach storytelling. No matter your industry, explore the ways to create, distribute, consume, monetize and industrialize the next-reality of content.


Game Developers • Network Executives • Advertising Agencies • Online Media Channels • App Developers • YOU

Explore a 360 degree canvas.

Hear from the innovators leading the virtual, augmented and mixed realities movement and see the latest technology and devices enabling the latest way to consume immersive content.

April 7 – 12, 2018 | Las Vegas, NV USA

This is where the Global Content Economy Thrives.

AR/MR/VR on the Show Floor

Immersive Storytelling Pavilion

The source for immersive content.

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IP Showcase

A destination designed to guide industry professionals on switching to IP.

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Post|Production Campus

An immersive learning and networking area covering everything from shoot to post.

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