AR/MR/VR
We've curated key sessions, show floor activities and networking events for professionals interested in AR/MR/VR. Start planning an experience tailored to address your unique set of questions and challenges today!
Game Developers • Network Executives • Advertising Agencies • Online Media Channels • App Developers • YOU
AR/MR/VR on the Show Floor
Advanced Advertising Pavilion
The intersection of content, marketing and technology.
Game Developers' Gallery
Meet the creative minds behind the next generation of video games soon to hit the market.
Samsung 360 Live Experience
Experience the Destination NXT Theater - Technology Advances Sessions live in immersive 360 VR sponsored by Samsung.
Conference Programs
AR/MR/VR in the Education Program
Featured Speakers
Session Highlights
Conference Programs
It's a Wide Wide World: Capturing Immersive Images
Saturday, April 7 - 1:30 pm - 2:35 pm
Technology has advanced far beyond stereoscopic 3D. Motion images can now include detailed volumetric representations of the real world, with interaction by real characters. This session will provide an overview of the range of contemporary image capture techniques, including 360-degree cameras, photogrammetry, free view-point video and light field cinematography, including recent work in creating standards for image interchange.
Entertainment
Conference Programs
Beyond Cinema - The Emergence of Location Based Entertainment
Saturday, April 7 - 3:05 pm - 4:15 pm
With the emergence of virtual reality and haptics, there have been a significant push to bring VR-based entertainment experiences to young audiences in urban environments. So far, experimental sites have ranges from highly-interactive gaming to immersive storytelling to environmental experiences – blurring the line between physical and digital reality.
Entertainment
Conference Programs
Audio in VR From Production to Post
Sunday, April 8 - 10:15 am - 11:30 am
Start with a walk through the steps of audio production and finishing in VR and 360 Video environments. Learn best practices for recording in the field and finishing in your DAWs. Then take a Deep Dive into a project as we look at it from both the technical and creative perspectives.
Technology
Conference Programs
Cinematic Virtual Reality: It's Not the "What" of Storytelling that Changes; It's the "How"
Monday, April 9 - 1:30 pm - 2:50 pm
Join renown cinematic VR producer, Brian Seth Hurst, Founder and Chief Storyteller at StoryTech Immersive, and walk through a case study in cinematic VR production. Some of the questions that will be answered...What techniques, if any from the 100-year history of film can translate into immersive storytelling? What new best practices are emerging? How do you ride the wave of changing camera technology and postproduction workflows? How much do you have to hack the tech do get what you want? How do you truly make sure that the technology is serving the story rather than distracting the audience? This session is for traditional filmmakers and producers to those already experienced the tale-telling potential of immersive content.
Technology
Conference Programs
Immersive Content Gets Real
Wednesday, April 11 - 3:20 pm - 4:40 pm
Virtual, augmented, or mixed immersive content has been the talk of the town for the last few years as content producers vie to get in the game, but, what's the business model behind all of it? And if you build it, will they come? How do you drive distribution and engagement on a content platform that has new technology rolling out all the time? We'll hear from industry players on the state of the industry for marketing and how brands and publishers are finding great success as they use immersive content to drive ad revenue.
Media




Featured Events and Highlights

Community Mixers
Inspired and hosted by industry organizations, these curated meetups bring together a broad variety of professionals looking to connect through idea sharing, learning and networking.

Braindate
Braindates are about sharing knowledge. They are one-on-one or small group conversations that you book with other participants while you’re at NAB Show.

NAB Show Live
Produced in partnership with Broadcast Beat, “NAB Show LIVE” will capture the scope and influence of NAB Show, presenting buzz-worthy moments and topics live as they happen.