AR/MR/VR.

Transcending reality is the new reality.

The most comprehensive technology and production software for AR and VR is at NAB Show. As creators, developers, and marketers are working to incorporate the new reality into their stories and their content, the solutions and systems are on display here. Content creators are no longer bound to a linear canvas which is transcending the way we approach storytelling. No matter your industry, explore the ways to create, distribute, consume, monetize and industrialize the next-reality of content.

AR/MR/VR

We are currently finalizing 2019 offerings and will publish more information soon! View the 2018 highlights for professionals interested in AR/MR/VR below.

Game Developers • Network Executives • Advertising Agencies • Online Media Channels • App Developers • YOU

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AR/MR/VR on the Show Floor in 2018

Advanced Advertising Pavilion

South Hall Upper

The intersection of content, marketing and technology.

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Game Developers' Gallery

North Hall

Meet the creative minds behind the next generation of video games soon to hit the market. 

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Immersive Storytelling Pavilion

North Hall

The source for immersive content.

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Samsung 360 Live Experience

North Hall

Experience the Destination NXT Theater - Technology Advances Sessions live in immersive 360 VR sponsored by Samsung.

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Conference Programs

AR/MR/VR in the Education Program in 2018

2018 Session Highlights

Conference Programs

It's a Wide Wide World: Capturing Immersive Images

Saturday, April 7 - 1:30 pm - 2:35 pm

South Hall Meeting Rooms

Technology has advanced far beyond stereoscopic 3D. Motion images can now include detailed volumetric representations of the real world, with interaction by real characters. This session will provide an overview of the range of contemporary image capture techniques, including 360-degree cameras, photogrammetry, free view-point video and light field cinematography, including recent work in creating standards for image interchange. 

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Entertainment

Conference Programs

Beyond Cinema - The Emergence of Location Based Entertainment

Saturday, April 7 - 3:05 pm - 4:15 pm

South Hall Meeting Rooms

With the emergence of virtual reality and haptics, there have been a significant push to bring VR-based entertainment experiences to young audiences in urban environments. So far, experimental sites have ranges from highly-interactive gaming to immersive storytelling to environmental experiences – blurring the line between physical and digital reality. 

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Entertainment

Conference Programs

Audio in VR From Production to Post

Sunday, April 8 - 10:15 am - 11:30 am

South Hall Meeting Rooms

Start with a walk through the steps of audio production and finishing in VR and 360 Video environments. Learn best practices for recording in the field and finishing in your DAWs. Then take a Deep Dive into a project as we look at it from both the technical and creative perspectives.

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Technology

Conference Programs

Cinematic Virtual Reality: It's Not the "What" of Storytelling that Changes; It's the "How"

Monday, April 9 - 1:30 pm - 2:50 pm

North Hall Meeting Rooms

Join renown cinematic VR producer, Brian Seth Hurst, Founder and Chief Storyteller at StoryTech Immersive, and walk through a case study in cinematic VR production. Some of the questions that will be answered...What techniques, if any from the 100-year history of film can translate into immersive storytelling? What new best practices are emerging? How do you ride the wave of changing camera technology and postproduction workflows? How much do you have to hack the tech do get what you want? How do you truly make sure that the technology is serving the story rather than distracting the audience? This session is for traditional filmmakers and producers to those already experienced the tale-telling potential of immersive content. 

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Technology

Conference Programs

Immersive Content Gets Real

Wednesday, April 11 - 3:20 pm - 4:40 pm

North Hall Meeting Rooms

Virtual, augmented, or mixed immersive content has been the talk of the town for the last few years as content producers vie to get in the game, but, what's the business model behind all of it? And if you build it, will they come? How do you drive distribution and engagement on a content platform that has new technology rolling out all the time? We'll hear from industry players on the state of the industry for marketing and how brands and publishers are finding great success as they use immersive content to drive ad revenue.

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Media

Ad Innovations

Dive deep into shifting models and opportunities for monetization.

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Future of Cinema Conference

Examine the future of movie-making.

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Next-Generation Media Technologies

Get an insider’s look into disruptive tech.

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Post|Production World

Advanced training for content creator and editors.

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Featured 2018 Events and Highlights

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