Advertising

We are currently finalizing 2019 offerings and will publish more information soon! View the 2018 highlights for professionals interested in Advertising below.

Media Planners • Marketers • Publicists • Brand Managers • Network Executives • Online Publishers • Digital Strategists • Data Scientists • Creative Professionals • YOU

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Advertising on the Show Floor in 2018

Advanced Advertising Pavilion

South Hall Upper

The intersection of content, marketing and technology.

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SPROCKIT

An Innovation Pipeline Destination

North Hall

A hub featuring the most promising market-ready media and entertainment entities from around the world.

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Conference Programs

Advertising in the Education Program in 2018

2018 Featured Speakers

Allison Metcalfe

General Manager, TV Division
LiveRamp

Alton Glass

Alton Glass


GlassRock Experiential

Lara Hoefs

Executive Producer, Virtual Reality and Immersive Experiences
SunnyBoy Entertainment

Michael Barthel

Research Associates
Pew Research Center

Bill Young

Strategic Partnerships & Sponsorships
Twitch

2018 Session Highlights

Conference Programs

Digital Advertising: Landscape and Case Studies

Sunday, April 8 - 11:20 am - 12:00 pm

North Hall Meeting Rooms

The digital advertising landscape is in constant motion. New ad formats and advertising strategies appear regularly, and its not always easy to understand their efficacy when considering the different steps along the value chain from data management to technology services to delivery and reporting. We'll dive into examples and case studies around various digital ad formats and how media companies can and are using data and technology along the delivery chain for successful advertising campaigns.

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Media

Conference Programs

Transforming Your Brand Into a Media Company

Tuesday, April 10 - 9:00 am - 10:20 am

North Hall Meeting Rooms

To succeed in today's content-driven world, brands need to operate more like media companies. It's not enough to create great video and post it or hope for something to 'go viral.' Having a solid content strategy requires a change in attitude and thinking, with operations and technology that can facilitate that transformation. In this session, we'll hear from brands that are using feedback from customers, insights from external research and, search and behavior data to inform editorial calendars and drive to engaging content across all channels.

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Media

Conference Programs

Engaging Digital Natives Through Branded Content

Tuesday, April 10 - 3:20 pm - 4:40 pm

North Hall Meeting Rooms

Winning over digital natives often boils down to the three E's – entertainment, education, and engagement. Time and again, powerful brand films have proved very effective on all fronts. In this session, you'll learn what key elements must be included to gain the most engagement – and, ultimately, purchases – from this crucial consumer demographic. 

Produced in partnership with the Brand Film Festival.

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Media

Conference Programs

The Art of Connecting Brands to Unique eSports Opportunities

Wednesday, April 11 - 1:30 pm - 2:10 pm

North Hall Meeting Rooms

What is the secret to creating a unique brand experience? Learn from Concept, Creative, Brands: success stories where media companies created engaging content opportunities and connected them with brands.

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Entertainment

Conference Programs

Immersive Content Gets Real

Wednesday, April 11 - 3:20 pm - 4:40 pm

North Hall Meeting Rooms

Virtual, augmented, or mixed immersive content has been the talk of the town for the last few years as content producers vie to get in the game, but, what's the business model behind all of it? And if you build it, will they come? How do you drive distribution and engagement on a content platform that has new technology rolling out all the time? We'll hear from industry players on the state of the industry for marketing and how brands and publishers are finding great success as they use immersive content to drive ad revenue.

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Media

Ad Innovations

Dive deep into shifting models and opportunities for monetization.

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Business of Broadcast

See new tools, info and ideas to help your station thrive.

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Business of Sports Entertainment

Explore strategies for engaging and monetizing fan experiences.

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Content Strategies for Podcasting

Explore this expanding medium fueling new revenue streams.

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eSports: Get in on the Action

Learn what matters and how to leverage this growing audience.

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Post|Production World

Advanced training for content creator and editors.

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Featured 2018 Events and Highlights

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