In-Vehicle Entertainment and the Passenger Economy

Find answers and get ahead of the curve.

With autonomous vehicles becoming more commonplace on our streets, the opportunity exists for content consumption, delivery and unique tailored experiences for every rider. The passenger economy is set to be a significant player in the monetization and business case for the first wave of this new mode of transportation.

  • Audio Design
  • ATSC 3.0
  • Connected Car
  • HD Radio
  • Media Display and Consumer Technology
  • Peripherals
  • Voice-Activation

View Other Hot Topics at NAB Show

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Show Floor Highlights

Destination 5G

SU13306, South Hall (Upper)

It’s not just an idea anymore - 5G has arrived. Learn how you can tap into the opportunities created by this content delivery shift.

Open to all registered attendees.
All-Badge Access

In-Vehicle Experience

N3311, North Hall

Hitch a ride to NAB Show and see firsthand from today’s leading manufacturers, technologists, and content creators why connected vehicles are being lauded as the next horizon for content consumption.

Open to all registered attendees.
All-Badge Access

Session Highlights

Connected Car/Audio on Demand/Advertising and Big Data

Sunday, April 7 | 3:20 pm - 4:35 pm | N258

US broadcasters know full well that the majority of radio listening takes place in the car. As connected cars become more pervasive, the options for listeners are increasing and include “internet radio” channels as well as on-demand audio, like podcasts, all being monitored through connectivity. On...

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Sun 7

Mobility Stories for the Passenger Economy of Today and Tomorrow: A Panel Discussion with Waze and Broadcasters

Monday, April 8 | 10:30 am - 11:00 am | N3811: In-Vehicle Experience

With the emergence of autonomous vehicles and other new modes of transportation, there is an opportunity for news broadcasters to create new content and tailored experiences for their audience on the road. The Waze for Broadcasters program provides Waze data to supercharge traffic news reporting...

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Mon 8

The Future of Transportation

Monday, April 8 | 10:40 am - 12:00 pm | N258

Jump in the vehicle of future and prepare to be entertained.  This fast-paced block explores how innovations and experiments in the car today are going to change the passenger experience in one to three years.
 Part A - Conversation with AWS Auto     Hector Leano, Amazon...

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Mon 8

Today’s In-Car Digital Radio Experience

Monday, April 8 | 11:30 am - 12:15 pm | N3811: In-Vehicle Experience

Since the introduction of HD Radio technology over 50 million vehicles have been shipped with digital receivers.  Wonder how these radios have changed the listener experience?  Join Xperi for a visual walkthrough of today’s dash.  We will explore the implementations from...

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Mon 8

Turning the Car Into a Tailored Entertainment Hub

Monday, April 8 | 2:00 pm - 2:30 pm | N3811: In-Vehicle Experience

In-car connectivity is rising, with electric vehicles and connected cars making their ways into consumers’ daily lives. Despite these feats of engineering, in-car services have struggled to catch-up with the home environment consumers have got accustomed to: voice assistants supporting our...

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Mon 8

Connected Cars and Next Gen TV: Infrastructure Decisions Could Be Key to ATSC 3.0 Adoption

Monday, April 8 | 3:00 pm - 3:30 pm | N3811: In-Vehicle Experience

Broadcasters and CE companies rightly see the market for connected and autonomous vehicles (CAV’s) as a huge opportunity for Next Generation Television (ATSC 3.0). They are approaching original equipment makers and aftermarket suppliers with strong use cases for Next Gen, including in-vehicle...

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Mon 8

DFX Engage! - MyMelo Opportunities and Demonstrations

Monday, April 8 | 3:20 pm - 4:40 pm | N260 - B


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Mon 8

DFX Engage! - The Connected Radio Platform – Visualizing Hybrid Radio

Monday, April 8 | 3:20 pm - 4:40 pm | N260 - C

PILOT has been experimenting with the DTS Connected Radio platform, a hybrid (over-the-air plus internet) radio platform that promises to greatly enhance the radio listening experience for listeners and offer tremendous opportunity for broadcasters. Using the Connected Radio Evaluation Unit (CREU...

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Mon 8

Avis Budget Group on Connected Car, Future Mobility, and New Media Models

Tuesday, April 9 | 10:30 am - 11:00 am | N3811: In-Vehicle Experience

More Information coming soon.

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Tue 9

In-car Entertainment Perspectives: Piloted driving ON! Radio OFF?

Tuesday, April 9 | 11:30 am - 12:00 pm | N3811: In-Vehicle Experience

The automotive industry faces disruptive changes. Electric mobility and autonomous driving are transforming the way we use our cars and what we expect from them. Martin Koch gives an overview on particular stages of autonomous driving and what their implications on the in-vehicle experience are....

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Tue 9

Broadcast and IP in the Car – How Will These Converge?

Tuesday, April 9 | 1:00 pm - 1:30 pm | N3811: In-Vehicle Experience

Digital Radio is proliferating across North America, IP Connectivity is becoming standard in vehicles, and consumers are expecting more!  How will the broadcast industry take advantage and what can the industry do to remain the leading source of entertainment in the vehicle.
Sponsored by Xperi.

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Tue 9

The Personalized Future of In-Vehicle Entertainment

Tuesday, April 9 | 3:00 pm - 3:45 pm | N3811: In-Vehicle Experience

Since the 1950s, entertainment technology has been an integral part of the automobile experience. Now with Bluetooth, smartphone integrations like CarPlay and Android Auto, and voice assistants, the in-car entertainment game is on a completely different level. While there are all sorts of gadgets...

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Tue 9

Connected Cars Will Run on Satellite

Wednesday, April 10 | 10:30 am - 11:00 am | N3811: In-Vehicle Experience

There are already millions of connected cars on the road relying on the same cellular networks we use for phones to deliver internet access, streaming audio and roadside assistance. But try streaming a Netflix show for your kids and the limits become apparent. Cellular does not go everywhere –...

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Wed 10

Beyond Audio: Radio’s Opportunity In Autonomous Vehicles, IoT, and Other Services

Wednesday, April 10 | 1:00 pm - 1:30 pm | N3811: In-Vehicle Experience

Over the years, traditional analog Radio broadcasting has transitioned into a digital broadcast system.  Through a digital broadcast system broadcasters can deliver much more than just over-the-air audio services.  Today, with HD Radio, stations are delivering weather, traffic, and fuel...

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Wed 10

ATSC 3.0 and its implications for Public Broadcasting - An Automotive Case Study

Wednesday, April 10 | 2:00 pm - 2:30 pm | N3811: In-Vehicle Experience

Sponsored by Gaian Solutions.

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Wed 10

Creating a Seamless Entertainment UX in the Connected Car

Wednesday, April 10 | 3:00 pm - 3:30 pm | N3811: In-Vehicle Experience

It’s estimated that by 2020, nine out of ten new cars will be connected to the Internet opening up all new entertainment experiences which bridge terrestrial and satellite radio, streaming services and other sources. This makes necessary intuitive yet powerful search, discovery and personalization...

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Wed 10

Explore Other Hot Topics

Cybersecurity in an IoT World

Today’s highly connected and sophisticated workflows have attracted next-gen security threats, posing the opportunity for significant damage to both content owners and productions facilities.

ATSC 3.0 Global Appeal

With deployments rolling out around the world, the advanced broadcast + broadband capabilities of ATSC 3.0 are catching the attention of broadcast equipment suppliers, broadcasters, and consumer device manufacturers. 

Blockchain in Media

Blockchain is not just about financial services anymore. Media and platform companies have the opportunity to harness blockchain to optimize value chains, facilitate ecosystem-wide efficiencies and support innovative business models. 

AI and Machine Learning

Huge leaps are being made in AI thanks to machine learning and deep learning. This is due to the massive amounts of data required for them to work, married with the amount of data being collected by the billions of sensors that are continuing to come online with the Internet of Things.


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