In-Vehicle Entertainment and the Passenger Economy

Find answers and get ahead of the curve.

With autonomous vehicles becoming more commonplace on our streets, the opportunity exists for content consumption, delivery and unique tailored experiences for every rider. The passenger economy is set to be a significant player in the monetization and business case for the first wave of this new mode of transportation.

  • Audio Design
  • ATSC 3.0
  • Connected Car
  • HD Radio
  • Media Display and Consumer Technology
  • Peripherals
  • Voice-Activation

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Show Floor Highlights

Destination 5G

South Hall (Upper)

It’s not just an idea anymore - 5G has arrived. Learn how you can tap into the opportunities created by this content delivery shift.

In-Vehicle Experience

North Hall

Hitch a ride to NAB Show and see firsthand from today’s leading manufacturers, technologists, and content creators why connected vehicles are being lauded as the next horizon for content consumption.

Session Highlights

Mobility Stories for the Passenger Economy of Today and Tomorrow: A Panel Discussion with Waze and Broadcasters

Monday, April 8 | 10:30 am - 11:00 am | N5306

With the emergence of autonomous vehicles and other new modes of transportation, there is an opportunity for news broadcasters to create new content and tailored experiences for their audience on the road. The Waze for Broadcasters program provides Waze data to supercharge traffic news reporting...

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Mon 8

Connected Cars and Next Gen TV: Infrastructure Decisions Could Be Key to ATSC 3.0 Adoption

Monday, April 8 | 3:00 pm - 3:30 pm | N5306

Broadcasters and CE companies rightly see the market for connected and autonomous vehicles (CAV’s) as a huge opportunity for Next Generation Television (ATSC 3.0). They are approaching original equipment makers and aftermarket suppliers with strong use cases for Next Gen, including in-vehicle...

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Mon 8

Connected Cars Will Run on Satellite

Wednesday, April 10 | 10:30 am - 11:00 am | N5306

There are already millions of connected cars on the road relying on the same cellular networks we use for phones to deliver internet access, streaming audio and roadside assistance. But try streaming a Netflix show for your kids and the limits become apparent. Cellular does not go everywhere –...

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Wed 10

Explore Other Hot Topics

Cybersecurity in an IoT World

Today’s highly connected and sophisticated workflows have attracted next-gen security threats, posing the opportunity for significant damage to both content owners and productions facilities.

ATSC 3.0 Global Appeal

With deployments rolling out around the world, the advanced broadcast + broadband capabilities of ATSC 3.0 are catching the attention of broadcast equipment suppliers, broadcasters, and consumer device manufacturers. 

Blockchain in Media

Blockchain is not just about financial services anymore. Media and platform companies have the opportunity to harness blockchain to optimize value chains, facilitate ecosystem-wide efficiencies and support innovative business models. 

AI and Machine Learning

Huge leaps are being made in AI thanks to machine learning and deep learning. This is due to the massive amounts of data required for them to work, married with the amount of data being collected by the billions of sensors that are continuing to come online with the Internet of Things.


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