Production and Profit in Podcasting

Find answers and get ahead of the curve.

Take the core idea of radio programming and marry it with today’s audience expectations of a buffet of content, anytime and anywhere.

  • “How-To” for Newbies
  • Live Shows
  • Pro-tips
  • Taking Podcasts to the Big Screen
  • Tech Advancements
  • Television Adaptations

View Other Hot Topics at NAB Show

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Show Floor Highlights

Podcasting Pavilion

Central Hall

Explore tools to create and commercialize audio content.

Session Highlights

Connected Car/Audio on Demand/Advertising and Big Data

Sunday, April 7 | 3:20 pm - 4:25 pm | N258

US broadcasters know full well that the majority of radio listening takes place in the car. As connected cars become more pervasive, the options for listeners are increasing and include “internet radio” channels as well as on-demand audio, like podcasts, all being monitored through connectivity...

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Sun 7

Radio’s New Analytics: Understanding Listeners, Delivering Results

Tuesday, April 9 | 9:00 am - 10:20 am | N256

The digitization of media continues to drive upheaval in the audio marketplace, disaggregating audiences and smashing old norms for measurement and analytics. What drives consumers’ search for new content, and what can the Radio industry do to take advantage of these new listening patterns?

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Tue 9

Inside the Thriving Podcast Marketplace 1: The Exploding Business of Podcasting

Wednesday, April 10 | 9:00 am - 9:40 am | N253

Podcasting had a fantastic 2018 and the exponential, supernova of growth continues. Hear from some of the largest companies in the space as they discuss what’s fueling the growth, where they’re focusing their efforts and how partnerships factor in as the medium expands.

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Wed 10

Inside the Thriving Podcast Marketplace 2: Content Secrets from Popular Podcasters

Wednesday, April 10 | 9:40 am - 10:20 am | N253

You’ve heard the statistic, “over 550,000 active podcasts” and growing! To put that in perspective, that’s more podcasts than there are people living within Atlanta city limits. So what content resonates? How do you differentiate? What’s working? Successful content creators will tell you their...

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Wed 10

Fast Tracking Audio’s Future

Wednesday, April 10 | 10:40 am - 12:00 pm | N254

Hear from some of radio and audio’s most respected forward-thinkers and futurists as they prognosticate on the steps radio can take now and in the future to ensure continued and lasting success, discuss key trends in podcasting and examine audio entertainment growth in the overall media...

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Wed 10

How Successful Podcasters Break Through

Wednesday, April 10 | 10:40 am - 11:20 am | N253

Ever wonder how some of your favorite podcasters became successful? From humble beginnings and late nights to millions of downloads and packed venues for live events, hear firsthand how these content creators turned their passion into a career, and what they do to sustain popularity and...

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Wed 10

Podcasters Speak 1: The New Voices of Podcasting

Wednesday, April 10 | 1:30 pm - 2:10 pm | N253

Podcasting is evolving as fast as any form of media, and these three companies are playing a big role in this evolution. Join us for a casual but informative chat with decision makers from three of the biggest new players in podcasting.

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Wed 10

Podcasters Speak 2: The Trusted Voices of Podcasting

Wednesday, April 10 | 2:10 pm - 2:50 pm | N253

Podcasting seems brand new to many, but the medium has deeper roots than you might think. Join three veterans of the podcast industry in a discussion not only about how far podcasting has come, but about what it will take to continue the upward growth.

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Wed 10

How to Grow, and Keep, an Audience for Your Podcast

Wednesday, April 10 | 3:20 pm - 4:40 pm | N253

Starting a podcast is the easy part. Building an audience that sticks around is a whole other story! Learn from podcasters who have been in the trenches, building their shows from zero listeners, to an audience of loyal fanatics. We'll discuss marketing techniques, social media strategies,...

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Wed 10

Explore Other Hot Topics

Cybersecurity in an IoT World

Today’s highly connected and sophisticated workflows have attracted next-gen security threats, posing the opportunity for significant damage to both content owners and productions facilities.

ATSC 3.0 Global Appeal

With deployments rolling out around the world, the advanced broadcast + broadband capabilities of ATSC 3.0 are catching the attention of broadcast equipment suppliers, broadcasters, and consumer device manufacturers. 

Blockchain in Media

Blockchain is not just about financial services anymore. Media and platform companies have the opportunity to harness blockchain to optimize value chains, facilitate ecosystem-wide efficiencies and support innovative business models. 

AI and Machine Learning

Huge leaps are being made in AI thanks to machine learning and deep learning. This is due to the massive amounts of data required for them to work, married with the amount of data being collected by the billions of sensors that are continuing to come online with the Internet of Things.

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