Production and Profit in Podcasting

Find answers and get ahead of the curve.

Take the core idea of radio programming and marry it with today’s audience expectations of a buffet of content, anytime and anywhere.

  • “How-To” for Newbies
  • Live Shows
  • Pro-tips
  • Taking Podcasts to the Big Screen
  • Tech Advancements
  • Television Adaptations

View Other Hot Topics at NAB Show

Registration Access

Access varies by offering. Look for the registration icons or "All-Badge Access" icon to see which programs are available to which passholders.

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Show Floor Highlights

Podcasting Pavilion

C2730, Central Hall

Explore tools to create and commercialize audio content.

Open to all registered attendees.
All-Badge Access

Session Highlights

Connected Car/Audio on Demand/Advertising and Big Data

Sunday, April 7 | 3:20 pm - 4:35 pm | N258

US broadcasters know full well that the majority of radio listening takes place in the car. As connected cars become more pervasive, the options for listeners are increasing and include “internet radio” channels as well as on-demand audio, like podcasts, all being monitored through connectivity. On...

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Sun 7

Radio Engage: Branded Podcasts – An Alternative Revenue Stream for Radio Stations

Monday, April 8 | 10:40 am - 12:00 pm | N260 - D

Selling ads isn’t the only way to make money from podcasts. In this session, Jacobs Media’s Digital Dot Connector, Seth Resler, will show you how your radio stations can generate revenue through branded podcasts – podcasts that are specifically created for clients using your studios, air talent,...

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Mon 8

Radio’s New Analytics: Understanding Listeners, Delivering Results

Tuesday, April 9 | 9:00 am - 10:20 am | N256

The digitization of media continues to drive upheaval in the audio marketplace, disaggregating audiences and smashing old norms for measurement and analytics. What drives consumers’ search for new content, and what can the Radio industry do to take advantage of these new listening patterns? This...

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Tue 9

Inside the Podcast Ad Space

Tuesday, April 9 | 10:30 am - 11:00 am | SU6524: Advanced Advertising Demo Theater

Discover what’s powering the upward momentum in the podcast ad market, how the medium is positioning itself for further growth and what insiders believe are the secrets to sustained success.
Produced in Partnership with Interactive Advertisers Bureau (IAB).

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Tue 9

Inside the Thriving Podcast Marketplace 1: The Exploding Business of Podcasting

Wednesday, April 10 | 9:00 am - 9:40 am | N253

Podcasting had a fantastic 2018 and the exponential, supernova of growth continues. Hear from some of the largest companies in the space as they discuss what’s fueling the growth, where they’re focusing their efforts and how partnerships factor in as the medium expands.

This is part one of a two...

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Wed 10

Inside the Thriving Podcast Marketplace 2: Content Secrets from Popular Podcasters

Wednesday, April 10 | 9:40 am - 10:20 am | N253

You’ve heard the statistic, “over 550,000 active podcasts” and growing! To put that in perspective, that’s more podcasts than there are people living within Atlanta city limits. So what content resonates? How do you differentiate? What’s working? Successful content creators will tell you their...

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Wed 10

Fast Tracking Audio’s Future

Wednesday, April 10 | 10:40 am - 12:00 pm | N256

Hear from some of radio and audio’s most respected forward-thinkers and futurists as they prognosticate on the steps radio can take now and in the future to ensure continued and lasting success, discuss key trends in podcasting and examine audio entertainment growth in the overall media landscape.

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Wed 10

Creating an Immersive Audio World: Marvel's Wolverine Series Behind-The-Scenes

Wednesday, April 10 | 11:20 am - 12:00 pm | N253

The demand for scripted fiction podcasts is on the rise. Some say it’s a return to the golden age of the genre. Hear why Marvel took the plunge with one of its most beloved characters, how the team partnered with Stitcher to launch the award-winning podcast, and why they’re doing it all over again...

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Wed 10

Podcasters Speak 1: The New Voices of Podcasting

Wednesday, April 10 | 1:30 pm - 2:10 pm | N253

Podcasting is evolving as fast as any form of media, and these three companies are playing a big role in this evolution. Join us for a casual but informative chat with decision makers from three of the biggest new players in podcasting.

This is part one of a two part session. All Conference Flex...

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Wed 10

Podcasters Speak 2: The Trusted Voices of Podcasting

Wednesday, April 10 | 2:10 pm - 2:50 pm | N253

Podcasting seems brand new to many, but the medium has deeper roots than you might think. Join three veterans of the podcast industry in a discussion not only about how far podcasting has come, but about what it will take to continue the upward growth.

This is part two of a two part session. All...

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Wed 10

How to Grow, and Keep, an Audience for Your Podcast

Wednesday, April 10 | 3:20 pm - 4:40 pm | N253

Starting a podcast is the easy part. Building an audience that sticks around is a whole other story! Learn from podcasters who have been in the trenches, building their shows from zero listeners, to an audience of loyal fanatics. We'll discuss marketing techniques, social media strategies, engaging...

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Wed 10

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Blockchain in Media

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AI and Machine Learning

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