ATSC 3.0 Global Appeal

Find answers and get ahead of the curve.

Ride the Road to ATSC 3.0: With deployments rolling out around the world, the advanced broadcast + broadband capabilities of ATSC 3.0 are catching the attention of broadcast equipment suppliers, broadcasters, and consumer device manufacturers. ATSC 3.0 will be in dozens of locations throughout the 2019 NAB Show, including a ATSC Showcase Stage and in Futures Park inside North Hall. Come learn how expansive data capacity, single frequency network functionality, and the ability to mix over-the-top with over-the-air content can open new avenues for broadcasters to reach viewers wherever they go.

 

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"It will be hard to miss ATSC 3.0 at the 2019 NAB Show, all due to the hard work of the ATSC members that make the organization so innovative and productive."
- Lynn Claudy, 2019 ATSC Board Chairman

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ATSC 3.0 Offerings at the Show

Riding the Road to ATSC 3.0

This Presentation Stage at N2512 in North Hall will have nearly 20 different presentations and panels that will detail all of the elements of the new broadcast standard.

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Riding the Road to ATSC 3.0

ATSC 3.0 Information Center

Visit the ATSC 3.0 Information Center located in the Central Lobby to find out where you will find the latest product news, announcements, and presentations around this new broadcast technology.

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ATSC 3.0 Information Center

ATSC 3 Academy

Take in curated papers and panels with the latest available information on Next Gen TV, presented by the top experts in the field. A part of the Broadcast Engineering and Information Technology Conference.

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ATSC 3 Academy

PILOT ATSC 3.0 Dynamic Content Replacement Demo

Visit booth N1037 for a demonstration from PILOT, NAB’s innovation engine, on ATSC 3.0 Dynamic Content Replacement, among other projects.

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PILOT

Show Floor Highlights

ATSC 3.0 Information Center

CL3, Central Lobby

Visit the ATSC 3.0 Information Center located in the Central Lobby to find out where you will find the latest product news, announcements, and presentations around this new broadcast technology.

Open to all registered attendees.
All-Badge Access

Destination 5G

SU13306, South Hall (Upper)

It’s not just an idea anymore - 5G has arrived. Learn how you can tap into the opportunities created by this content delivery shift.

Open to all registered attendees.
All-Badge Access

Futures Park

N1232, North Hall

An Innovation Pipeline Destination

See the Future of Broadcasting in a Single Venue

Open to all registered attendees.
All-Badge Access

In-Vehicle Experience

N3311, North Hall

Hitch a ride to NAB Show and see firsthand from today’s leading manufacturers, technologists, and content creators why connected vehicles are being lauded as the next horizon for content consumption.

Open to all registered attendees.
All-Badge Access

N2512, North Hall

This Presentation Stage at N2512 in North Hall will have nearly 20 different presentations and panels that will detail all of the elements of the new broadcast standard.

Open to all registered attendees.
All-Badge Access

Session Highlights

ATSC 3.0 In-band Distribution Link for SFN and Gap-Filler Using Layered Division Multiplexing with Full Backward Compatibility for Next Generation Digital TV Service

Saturday, April 6 | 1:30 pm - 2:50 pm | N260 - B

The proposed paper presents an alternative approach for providing ATSC 3.0 Studio-to-Transmitter Link (STL) data delivery for SFN and Gap-Filler operation – using In-Band Backhaul to carry STL data over the air in the 6 MHz broadcast channel. The method uses LDM transmission to carry STL data...

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Sat 6

Design of a High Power Seven Pole Mask Filter for ATSC3.0

Saturday, April 6 | 1:30 pm - 2:50 pm | N260 - C

This presentation presents recent innovations in the design of circular waveguide TE111 mode high-power filters for mask filtering and channel combining. The presented design meets the mask requirements for both ATSC and ATSC 3.0 without filter re-tuning. Power handling of up to 95 KW is possible...

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Sat 6

Requirements and Work Flow for creating a secure ATSC 3.0 broadcast

Saturday, April 6 | 1:30 pm - 2:50 pm | N260 - D

The next generation ATSC 3.0 broadcast standard allows for many new exciting capabilities and enhanced business models for television broadcast stations to explore. Continuing to provide consumers with a trusted source of content from a local television broadcast is of the utmost importance. There...

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Sat 6

The Revolution of Software Based Encoding for ATSC 1.0 and 3.0 DTV Systems:

Saturday, April 6 | 1:30 pm - 2:50 pm | N260 - E

The purpose of this paper is to review the benefits of software-based encoder solutions with respect to the current ATSC 1.0 DTV standard as well as the future capabilities in Next Generation Broadcast Television (NGBT) systems / ATSC 3.0. We will provide some architectural aspects of a fully...

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Sat 6

Analog Voice Pagers, time for a change?

Saturday, April 6 | 3:20 pm - 4:40 pm | N260 - A

Fire and EMS services across the United States still rely on analog voice paging technology to communicate emergency incident information. The infrastructure for these paging systems is typically owned, operated, and maintained by the local government or agency to ensure coverage includes as close...

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Sat 6

ATSC 3.0 Interactive AEA Enhancement Toolkit

Saturday, April 6 | 3:20 pm - 4:40 pm | N260 - B

The ATSC 3.0 suite of standards provides the ability to transmit additional helpful information while an emergency is in progress. The Advanced Emergency Alerting (AEA) functionality enabled by the ATSC 3.0 standard allows enhancement content to be provided to viewers during the emergency event. As...

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Sat 6

Towards mass deployment of CMAF

Saturday, April 6 | 3:20 pm - 4:40 pm | N260 - D

Since its inception, the CTA CMAF project and its members have made significant progress in bringing this technology closer to mass deployment. There are now finalized and published Content and Web Media API specifications, as well as operational test suites and clients capable of playing CMAF...

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Sat 6

Practical Implementation and Launch Profiles for ATSC 3.0

Sunday, April 7 | 10:40 am - 11:00 am | N256

The focus of the proposed Pearl presentation will be to discuss what has been learned so far at Phoenix Model Market Station about the issues associated with clearing spectrum for a broadcaster-supported transition to ATSC-3. More specifically, we believe we can also show a viable method that will...

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Sun 7

Results of Field Tests in Cleveland of ATSC 3.0 Using Layer Division Multiplexing (LDM)

Sunday, April 7 | 11:00 am - 11:20 am | N256

Layer Division Multiplexing (LDM) is an exciting new tool available in the ATSC 3.0 next gen TV standard allowing the efficient transmission of multiple services in the same channel, transmitted at different power levels. The results of field tests of ATSC 3.0 services delivered via LDM will be...

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Sun 7

Practical Model for ATSC 3.0 SFN Deployment – Lessons from Dallas Trial

Sunday, April 7 | 11:20 am - 11:40 am | N256

Much attention has been focused on the development of the industry’s first ATSC 3.0 Single Frequency Network project located in the Dallas market. Since going live, practical lessons have been extracted from the trial to serve as a model for future broadcasters looking to transition sites in...

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Sun 7

Implementation and test results for ATSC 3.0 hybrid services at “Chicago 3.0”

Sunday, April 7 | 11:40 am - 12:00 pm | N256

ATSC 3.0 native IP transport is heralded as the bridge that can connect broadcasters to the Internet and bring local channels to the viewers with the same streaming experience that they have come to expect, using a broadcaster-controlled distribution platform. ATSC 3.0 receivers with connection to...

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Sun 7

Networking for ATSC 3.0

Sunday, April 7 | 1:30 pm - 1:50 pm | N256

ATSC 3.0 promises to revolutionize the television broadcast industry with integration of traditional over-the-air (OTA) signals and broadband delivered IP content. Improved video codecs will deliver higher bandwidth content such as 4K UHD over the current MPEG-2 based ATSC 1.0 standard. ATSC 3.0...

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Sun 7

Practical Aspects of ATSC 3.0 Interactive Content Deployment

Sunday, April 7 | 1:50 pm - 2:10 pm | N256

The ATSC 3.0 suite of standards includes the A/344 standard on interactive content. This standard describes a W3C-compliant environment along with a set of receiver APIs that broadcasters can use to customize the consumer’s viewing experience.

The W3C compatibility means that broadcasters can...

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Sun 7

NextGen Broadcast is OTT Over-the-Air... Converged Broadcast/Broadband Platform

Sunday, April 7 | 2:10 pm - 2:30 pm | N256

Enormous changes to 'broadcast TV of old' are underway. ATSC 3.0, when married together with OTT in today's growing and flexible application environment, brings a new platform paradigm to an industry much in need of an overhaul. The enabling tools that have been used to drive our users and viewers...

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Sun 7

The Brave New World of Application Television (Dynamic Content Replacement Techniques and Implementations for Broadcast, Broadband and Beyond)

Sunday, April 7 | 2:30 pm - 2:50 pm | N256

ATSC 3.0 leverages the best of Broadcast and Broadband delivery systems allowing consumers to experience live and VOD content via applications commonly used in over the top streaming services. Advanced signaling techniques offer new ways to provide a “broadcast quality” streaming experience...

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Sun 7

Transitioning Television Markets to Next Gen TV is a Team Sport

Sunday, April 7 | 3:20 pm - 3:40 pm | N256

NAB has been engaged with broadcasters to create an ATSC 3.0 Station Transition Guidelines Manual. The goal of the Manual is to provide relevant information and recommendations to decision makers at broadcast stations, large and small, in how a coordinated transition may be implemented from the...

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Sun 7

No more Broadcaster Silos: Lessons on the Repack from Phases 1 and 2

Sunday, April 7 | 3:40 pm - 4:40 pm | N256

This panel will first present a case study on building the RF system at 1 World Trade Center, focusing on the Repack (Phases 1 and 2, and beyond). The transmission system at 1 WTC serves seven broadcast stations in the most densely populated area in the US.

In addition:

- The date of this...

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Sun 7

The Future of Transportation

Monday, April 8 | 10:40 am - 12:00 pm | N258

Jump in the vehicle of future and prepare to be entertained.  This fast-paced block explores how innovations and experiments in the car today are going to change the passenger experience in one to three years.
 Part A - Conversation with AWS Auto     Hector Leano, Amazon...

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Mon 8

ATSC 3.0 and Friends: Update from the Global Hybrid TV Frontlines.

Monday, April 8 | 12:40 pm - 1:10 pm | SU11621: CM|IP Presentation Theater

Hybrid TV, the seamless merger of broadcast and IP signals, continues its march to widespread adoption. Whether ATSC 3.0 in the US and South Korea, HbbTV in Europe or regional variants like Hybridcast and Ginga, the use cases and benefits are clear. This presentation gives an update on hybrid TV...

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Mon 8

Understanding & Planning for 5G, ATSC 3.0 & the Hyper Convergence: End of an Era or Dawn of the Digital Media Super Competitor?

Monday, April 8 | 2:00 pm - 3:00 pm | SU13306: Destination 5G

Video streaming is projected to comprise +70% of traffic to be carried over future Internet, 5G, IoT & Smartcities networks. In anticipation, we are nearing a transition to a next generation of Hyper Converged infrastructure that has the potential to reinvent, extend and reinvigorate broadcast...

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Mon 8

ATSC 3.0 v. 5G: The Council for Research Excellence Looks into the Future of Advertising

Monday, April 8 | 3:00 pm - 3:30 pm | SU6524: Advanced Advertising Demo Theater

Video distribution, and the advertising models that help underwrite the media industry, are changing – there is no argument. But, are we in the midst of a revolution that will transform media, or simply an evolution that will tweak current industry norms? Will either ATSC 3.0 or 5G become the...

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Mon 8

Connected Cars and Next Gen TV: Infrastructure Decisions Could Be Key to ATSC 3.0 Adoption

Monday, April 8 | 3:00 pm - 3:30 pm | N3811: In-Vehicle Experience

Broadcasters and CE companies rightly see the market for connected and autonomous vehicles (CAV’s) as a huge opportunity for Next Generation Television (ATSC 3.0). They are approaching original equipment makers and aftermarket suppliers with strong use cases for Next Gen, including in-vehicle...

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Mon 8

Opening Remarks Presented by MediaKind

Tuesday, April 9 | 10:15 am - 10:30 am | SU13306: Destination 5G

More information coming soon.

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Tue 9

Avis Budget Group on Connected Car, Future Mobility, and New Media Models

Tuesday, April 9 | 10:30 am - 11:00 am | N3811: In-Vehicle Experience

More Information coming soon.
 

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Tue 9

An Objective Guide to Audio Monitoring for Next-Gen TV

Tuesday, April 9 | 2:30 pm - 2:50 pm | N260

Getting multi-channel audio to sound good in the unknown and unpredictable environment of the consumer has proven to be a significant and ongoing challenge, whether the audio is actually heard in 5.1, downmixed to stereo speakers or enjoyed over headphones. Immersive audio channel configurations in...

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Tue 9

A Wideband Slot Antenna Design for the FCC Repack and ATSC3.0

Wednesday, April 10 | 1:30 pm - 1:50 pm | N260

In the context of the FCC TV band repack, low wind-load, wideband antennas that can cover both the current channel and the post re-pack channel offer many advantages. Designing such an antenna for full UHF band performance enables antennas to be stocked and supplied “off the shelf” for rapid...

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Wed 10

Suggested Modulation Parameters for Fixed and Mobile Services

Wednesday, April 10 | 1:50 pm - 2:10 pm | N260

With the large number of modulation parameters available for ATSC 3.0, deciding on the best, or any, set for broadcast can be overwhelming. This presentation steps through some of the most important parameters.
Details of field tested parameters used for fixed and mobile reception will be shared...

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Wed 10

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Blockchain in Media

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AI and Machine Learning

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Streaming Media

Take a look into the future of streaming media and find solutions to unlock the value of anytime anywhere content. From media management to OTT and broadcasting to transcoding and more.

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