ATSC 3.0 Global Appeal

Find answers and get ahead of the curve.

Ride the Road to ATSC 3.0: With deployments rolling out around the world, the advanced broadcast + broadband capabilities of ATSC 3.0 are catching the attention of broadcast equipment suppliers, broadcasters, and consumer device manufacturers. ATSC 3.0 will be in dozens of locations throughout the 2019 NAB Show, including a ATSC Showcase Stage and in Futures Park inside North Hall. Come learn how expansive data capacity, single frequency network functionality, and the ability to mix over-the-top with over-the-air content can open new avenues for broadcasters to reach viewers wherever they go.

 

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Show Floor Highlights

Destination 5G

South Hall (Upper)

It’s not just an idea anymore - 5G has arrived. Learn how you can tap into the opportunities created by this content delivery shift.

Futures Park

North Hall

An Innovation Pipeline Destination

A showcase of advanced projects.

In-Vehicle Experience

North Hall

Hitch a ride to NAB Show and see firsthand from today’s leading manufacturers, technologists, and content creators why connected vehicles are being lauded as the next horizon for content consumption.

Session Highlights

Practical Implementation and Launch Profiles for ATSC 3.0

Saturday, April 6 | 10:40 am - 11:00 am | N256

The focus of the proposed Pearl presentation will be to discuss what has been learned so far at Phoenix Model Market Station about the issues associated with clearing spectrum for a broadcaster-supported transition to ATSC-3.

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Sat 6

Update from the Road to ATSC 3.0

Saturday, April 6 | 11:00 am - 11:25 am | N262/N264

Where are we with ATSC 3.0? ATSC's Technology Group 3 (TG3) Chair Madeleine Noland reveals the early results and tells us the real facts.


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Sat 6

ATSC 3.0 In-band Distribution Link for SFN and Gap-Filler Using Layered Division Multiplexing with Full Backward Compatibility for Next Generation Digital TV Service

Saturday, April 6 | 1:30 pm - 2:50 pm | N260 - B

The proposed paper presents an alternative approach for providing ATSC 3.0 Studio-to-Transmitter Link (STL) data delivery for SFN and Gap-Filler operation – using In-Band Backhaul to carry STL data over the air in the 6 MHz broadcast channel. The method uses LDM transmission to carry STL data...

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Sat 6

Design of a High Power Seven Pole Mask Filter for ATSC3.0

Saturday, April 6 | 1:30 pm - 2:50 pm | N260 - C

This presentation presents recent innovations in the design of circular waveguide TE111 mode high-power filters for mask filtering and channel combining. The presented design meets the mask requirements for both ATSC and ATSC 3.0 without filter re-tuning. Power handling of up to 95 KW is...

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Sat 6

Requirements and Work Flow for creating a secure ATSC 3.0 broadcast

Saturday, April 6 | 1:30 pm - 2:50 pm | N260 - D

The next generation ATSC 3.0 broadcast standard allows for many new exciting capabilities and enhanced business models for television broadcast stations to explore. Continuing to provide consumers with a trusted source of content from a local television broadcast is of the utmost importance.

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Sat 6

The Revolution of Software Based Encoding for ATSC 1.0 and 3.0 DTV Systems:

Saturday, April 6 | 1:30 pm - 2:50 pm | N260 - E

The purpose of this paper is to review the benefits of software-based encoder solutions with respect to the current ATSC 1.0 DTV standard as well as the future capabilities in Next Generation Broadcast Television (NGBT) systems / ATSC 3.0.

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Sat 6

ATSC 3.0 Interactive AEA Enhancement Toolkit

Saturday, April 6 | 3:20 pm - 4:40 pm | N260 - B

The ATSC 3.0 suite of standards provides the ability to transmit additional helpful information while an emergency is in progress. The Advanced Emergency Alerting (AEA) functionality enabled by the ATSC 3.0 standard allows enhancement content to be provided to viewers during the emergency event...

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Sat 6

Results of Field Tests in Cleveland of ATSC 3.0 Using Layer Division Multiplexing (LDM)

Sunday, April 7 | 11:00 am - 11:20 am | N256

Layer Division Multiplexing (LDM) is an exciting new tool available in the ATSC 3.0 next gen TV standard allowing the efficient transmission of multiple services in the same channel, transmitted at different power levels.

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Sun 7

Practical Model for ATSC 3.0 SFN Deployment – Lessons from Dallas Trial

Sunday, April 7 | 11:20 am - 11:40 am | N256

Much attention has been focused on the development of the industry’s first ATSC 3.0 Single Frequency Network project located in the Dallas market. Since going live, practical lessons have been extracted from the trial to serve as a model for future broadcasters looking to transition sites in...

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Sun 7

Implementation and test results for ATSC 3.0 hybrid services at “Chicago 3.0”

Sunday, April 7 | 11:40 am - 12:00 pm | N256

ATSC 3.0 native IP transport is heralded as the bridge that can connect broadcasters to the Internet and bring local channels to the viewers with the same streaming experience that they have come to expect, using a broadcaster-controlled distribution platform.

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Sun 7

Networking for ATSC 3.0

Sunday, April 7 | 1:30 pm - 1:50 pm | N256

ATSC 3.0 promises to revolutionize the television broadcast industry with integration of traditional over-the-air (OTA) signals and broadband delivered IP content. Improved video codecs will deliver higher bandwidth content such as 4K UHD over the current MPEG-2 based ATSC 1.0 standard. ATSC 3.0...

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Sun 7

Practical Aspects of ATSC 3.0 Interactive Content Deployment

Sunday, April 7 | 1:50 pm - 2:10 pm | N256

The ATSC 3.0 suite of standards includes the A/344 standard on interactive content. This standard describes a W3C-compliant environment along with a set of receiver APIs that broadcasters can use to customize the consumer’s viewing experience.

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Sun 7

ATSC 3.0 and Friends: Update from the Global Hybrid TV Frontlines.

Monday, April 8 | 12:40 pm - 1:10 pm | SU11621

Hybrid TV, the seamless merger of broadcast and IP signals, continues its march to widespread adoption. Whether ATSC 3.0 in the US and South Korea, HbbTV in Europe or regional variants like Hybridcast and Ginga, the use cases and benefits are clear. This presentation gives an update on hybrid TV...

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Mon 8

Understanding & Planning for 5G, ATSC 3.0 & the Hyper Convergence: End of an Era or Dawn of the Digital Media Super Competitor?

Monday, April 8 | 2:00 pm - 3:00 pm | SU13306

Video streaming is projected to comprise +70% of traffic to be carried over future Internet, 5G, IoT & Smartcities networks. In anticipation, we are nearing a transition to a next generation of Hyper Converged infrastructure that has the potential to reinvent, extend and reinvigorate...

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Mon 8

ATSC 3.0 v. 5G: The Council for Research Excellence Looks into the Future of Advertising

Monday, April 8 | 3:00 pm - 3:30 pm | SU6624

Video distribution, and the advertising models that help underwrite the media industry, are changing – there is no argument. But, are we in the midst of a revolution that will transform media, or simply an evolution that will tweak current industry norms? Will either ATSC 3.0 or 5G become the...

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Mon 8

Connected Cars and Next Gen TV: Infrastructure Decisions Could Be Key to ATSC 3.0 Adoption

Monday, April 8 | 3:00 pm - 3:30 pm | N5306

Broadcasters and CE companies rightly see the market for connected and autonomous vehicles (CAV’s) as a huge opportunity for Next Generation Television (ATSC 3.0). They are approaching original equipment makers and aftermarket suppliers with strong use cases for Next Gen, including in-vehicle...

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Mon 8

A Wideband Slot Antenna Design for the FCC Repack and ATSC3.0

Wednesday, April 10 | 1:30 pm - 1:50 pm | N260

In the context of the FCC TV band repack, low wind-load, wideband antennas that can cover both the current channel and the post re-pack channel offer many advantages. Designing such an antenna for full UHF band performance enables antennas to be stocked and supplied “off the shelf” for rapid...

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Wed 10

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