April 22 - 27, 2017 | Exhibits April 24 - 27 Las Vegas Convention Center

Ad Innovation Lab Powered by GABBCON

Ad Innovation Lab Powered by GABBCON

Ad Innovation Lab Powered by Gabbcon

Where Innovation Meets Storytelling and The Leading Brands, Agencies and Media Sellers Gather

Just a few years ago, “programmatic” advertising was little more than another buzzword – and for some, perhaps it still is. That’s unsettling, but potentially calamitous, as audience-based buying is fast translating unprecedented efficiencies and effectiveness to turn the way people evaluate, activate and realize the intrinsic value of TV, radio, online, social and other media collectively on their head.

For anyone who sells, buys or produces media – who relies upon storytelling or the “transaction” of stories for his or her living – you can little afford to tread water on past practices or fall even further behind the technological – and operational – innovation now driving these sweeping changes. Fortunately, the NAB Show’s first-ever Ad Innovation Lab and Executive Retreat powered by GABBCON offers a simple, quick, and practical solution April 24 and 25 in Las Vegas.

Day one will feature an interactive lab delivering an immersive look into the very best companies in OTT; Addressable Media and Audience Buying; Data and AI; Drones and Production and VR and AR; set alongside workshops so you can take current valuable actionable insights and down-the-line innovation and trends back to your office, ensuring you remain ahead of the competition and relevant in the ever changing landscape.

Day two features top thinkers, business leaders and digital strategists drawn from the world’s savviest and most recognized advertising agencies; brands; media companies; charitable entrepreneurs and innovative financiers; award-winning actors, producers and studio executives whose work spans a new Golden Age for broadcast, original cable and OTT series, offering immediate immersion into breakthroughs, best practices and trends propelled by media and advertising with audience-based buying at its core.

Registration Packages

Access to the Ad Innovation Lab Powered by Gabbcon requires a separate registration. See Registration Packages for additional information.

Registration Packages

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Supporting Sponsor

Tremor Video

Presenting Sponsor


Supporting Sponsor


Supporting Sponsor

Deep Root Analytics

Supporting Sponsor

Ad Innovation Summit

For more information on Speaking, Sponsorship and Participation Opportunities, contact Will Beaty via email or at (202) 429-5429.

Featured Speakers

David Sable

Y&R Global Chief Executive Officer

Louisa Wong

Amplifi at Dentsu Aegis Network Chief Digital Officer

Matt Pohlson

Omaze CEO