Ad Innovation Lab Powered by GABBCON
Where Innovation Meets Storytelling and The Leading Brands, Agencies and Media Sellers Gather
Just a few years ago, “programmatic” advertising was little more than another buzzword – and for some, perhaps it still is. That’s unsettling, but potentially calamitous, as audience-based buying is fast translating unprecedented efficiencies and effectiveness to turn the way people evaluate, activate and realize the intrinsic value of TV, radio, online, social and other media collectively on their head.
For anyone who sells, buys or produces media – who relies upon storytelling or the “transaction” of stories for his or her living – you can little afford to tread water on past practices or fall even further behind the technological – and operational – innovation now driving these sweeping changes. Fortunately, the NAB Show’s first-ever Ad Innovation Lab and Executive Retreat powered by GABBCON offers a simple, quick, and practical solution April 24 and 25 in Las Vegas.
Day one will feature an interactive lab delivering an immersive look into the very best companies in OTT; Addressable Media and Audience Buying; Data and AI; Drones and Production and VR and AR; set alongside workshops so you can take current valuable actionable insights and down-the-line innovation and trends back to your office, ensuring you remain ahead of the competition and relevant in the ever changing landscape.
Day two features top thinkers, business leaders and digital strategists drawn from the world’s savviest and most recognized advertising agencies; brands; media companies; charitable entrepreneurs and innovative financiers; award-winning actors, producers and studio executives whose work spans a new Golden Age for broadcast, original cable and OTT series, offering immediate immersion into breakthroughs, best practices and trends propelled by media and advertising with audience-based buying at its core.
Access to the Ad Innovation Lab Powered by Gabbcon requires a separate registration. See Registration Packages for additional information.
For more information on Speaking, Sponsorship and Participation Opportunities, contact Will Beaty via email or at (202) 429-5429.
Technology is evolving faster than humankind itself. And we’re living in a world of our own invention. Behavior and business have merged to redefine content, workflows and revenue streams.
It’s The M.E.T. Effect℠, a cultural phenomenon fueled by hybrid solutions and boundless connectivity that’s changing the very nature of how we live, work and play.