April 22 - 27, 2017 | Exhibits April 24 - 27 Las Vegas Convention Center

Ad Innovation Lab Powered by GABBCON

Ad Innovation Lab Powered by GABBCON

Ad Innovation Lab Powered by Gabbcon

Where Innovation Meets Storytelling and The Leading Brands, Agencies and Media Sellers Gather

Monday, April 24 - Tuesday, April 25 | Encore Hotel Ballroom

Just a few years ago, “programmatic” advertising was little more than another buzzword – and for some, perhaps it still is. That’s unsettling, but potentially calamitous, as audience-based buying is fast translating unprecedented efficiencies and effectiveness to turn the way people evaluate, activate and realize the intrinsic value of TV, radio, online, social and other media collectively on their head.

For anyone who sells, buys or produces media – who relies upon storytelling or the “transaction” of stories for his or her living – you can little afford to tread water on past practices or fall even further behind the technological – and operational – innovation now driving these sweeping changes. Fortunately, the NAB Show’s first-ever Ad Innovation Lab and Executive Retreat powered by GABBCON offers a simple, quick, and practical solution April 24 and 25 in Las Vegas.

Day one will feature an interactive lab delivering an immersive look into the very best companies in OTT; Addressable Media and Audience Buying; Data and AI; Drones and Production and VR and AR; set alongside workshops so you can take current valuable actionable insights and down-the-line innovation and trends back to your office, ensuring you remain ahead of the competition and relevant in the ever changing landscape.

Day two features top thinkers, business leaders and digital strategists drawn from the world’s savviest and most recognized advertising agencies; brands; media companies; charitable entrepreneurs and innovative financiers; award-winning actors, producers and studio executives whose work spans a new Golden Age for broadcast, original cable and OTT series, offering immediate immersion into breakthroughs, best practices and trends propelled by media and advertising with audience-based buying at its core.

View Program Schedule

Featured Speakers

Brent McGoldrick

Brent McGoldrick

Deep Root Analytics CEO
David Levy

David Levy

Fox Networks Group Executive Vice President, Non-Linear Revenue
David Sable

David Sable

Y&R Global Chief Executive Officer

Frank Comerford

NBCU Chief Revenue Officer
Gayle Troberman

Gayle Troberman

iHeartMedia CMO
Inderpal Bhandari

Inderpal Bhandari

IBM Watson Global Chief Data Officer
Jessica Federer

Jessica Federer

Bayer HealthCare Head of Digital Development

JJ Caruth

Focus World Head of Marketing and Distribution
Louisa Wong

Louisa Wong

Dentsu Aegis Network Chief Digital Officer for Amplifi
Matt Pohlson

Matt Pohlson

Omaze Co-Founder/Co-CEO

Tom Edwards

Epsilon Chief Digital Officer

Zachary Soreff

Sawyer Studios President & Partner

Registration Packages

Access to the Ad Innovation Lab Powered by Gabbcon requires a separate registration. The Ad Innovation Lab pass includes

Ad Innovation Lab Pass (Tuesday, April 25) - $595*

Admission is complimentary for Agencies and Brands. Email Gabe Greenberg to request a complimentary Agency invitation.

Registration Packages

Register Now

Sponsors

Tremor Video

Presenting Sponsor

605

Supporting Sponsor

Deep Root Analytics

Supporting Sponsor

Videology

Supporting Sponsor

Tivo

Supporting Sponsor

DataXu

Supporting Sponsor

AdMore

Supporting Sponsor

Iponweb

Supporting Sponsor

Wideorbit

Supporting Sponsor

Ad Innovation Summit

For more information on Speaking, Sponsorship and Participation Opportunities, contact Will Beaty via email or at (202) 429-5429.