Television and The M.E.T. Effect℠
Outside of the box and inside the viewer experience.
Television entertainment has evolved to take the form of over the air broadcast and satellite, through the wires with cable, Internet and an ever growing number of streaming platforms. Television is no longer bound to the TV set and the viewer experience has forever changed.
ATSC 3.0 is enabling unprecedented quality content to reach the consumer wherever they are, whenever they want, on whichever device they have. Programmatic technology is expanding options and delivering personalized content to keep consumers hooked. Second-screen engagement is at an all-time high as viewers are becoming more emotionally tied to their favorite programs. Audiences have evolved from passive watchers into active contributors in the content creation process.
Join the Multimedia Specialists, Network Executives, Streaming Media Executives, System Integrators and industry innovators dreaming up next generation digital media and entertainment.
From the Floor to the Session Rooms, explore this year's offerings below.
Programs of Interest
Part of the NAB Show’s Technology Series of Programs, the Broadcast Engineering and Information Technology Conference (BEITC) is designed for broadcast engineers and technicians, media technology managers, contract engineers, broadcast equipment manufacturers, distributors, engineering consultants, and R&D engineers. Technical presentations consider pressing issues facing today’s media professionals, including the ongoing transition to IT- and IP-based systems. Emphasis on next-generation systems throughout the media-delivery ecosystem provides the conference with a decidedly forward-looking focus. Learn More
Part of the NAB Show’s Media Series of programs, the Business of Broadcast brings together radio and television station management executives, including content delivery and digital executives as well as other areas of expertise such as finance, legal, policy, advertising, marketing, and business development. This program presents new tools, information and ideas for helping your station thrive. Back by popular demand, the Business of Broadcast will once again spotlight Digital Strategies for Radio, presented by PILOT. This track helps non-technical radio managers understand and leverage new digital tools and applications to their advantage. Compare notes with your peers and hear from subject matter experts to propel your station to success in 2017! Learn More
Rapid technology innovation, new online viewer behaviors and unprecedented streaming business models are revolutionizing the TV and video industries. More than ever, industry executives are challenged to make sense of this turbulent landscape to chart a successful path forward. This program brings together experts with front line experience for two compelling days of keynotes, panel discussions and research sharing. Attendees gain the insights and data necessary to capitalize on streaming’s new opportunities. Learn More
Targeting people who drive digital for local media, this event brings them (digital officers, managers, general managers, account managers) together for an interactive discussion of digital trends and strategies for local markets. A diverse combination of bright minds and experts will discuss how future technologies will impact local media and what needs to be done now to take advantage of the opportunities. Learn More
Technology is evolving faster than humankind itself. And we’re living in a world of our own invention. Behavior and business have merged to redefine content, workflows and revenue streams.
It’s The M.E.T. Effect℠, a cultural phenomenon fueled by hybrid solutions and boundless connectivity that’s changing the very nature of how we live, work and play.