Television and The M.E.T. Effect℠
Outside of the box and inside the viewer experience.
Television entertainment has evolved to take the form of over the air broadcast and satellite, through the wires with cable, Internet and an ever growing number of streaming platforms. Television is no longer bound to the TV set and the viewer experience has forever changed.
ATSC 3.0 is enabling unprecedented quality content to reach the consumer wherever they are, whenever they want, on whichever device they have. Programmatic technology is expanding options and delivering personalized content to keep consumers hooked. Second-screen engagement is at an all-time high as viewers are becoming more emotionally tied to their favorite programs. Audiences have evolved from passive watchers into active contributors in the content creation process.
Join the Multimedia Specialists, Network Executives, Streaming Media Executives, System Integrators and industry innovators dreaming up next generation digital media and entertainment.
From the Floor to the Session Rooms, explore this year's offerings below.
Featured Program - Ad Innovation Lab Powered by GABBCON
For anyone who sells, buys or produces media – who relies upon storytelling or the “transaction” of stories for his or her living – you can little afford to tread water on past practices or fall even further behind the technological – and operational – innovation now driving these sweeping changes. Fortunately, the NAB Show’s first-ever Ad Innovation Lab and Executive Retreat powered by GABBCON offers a simple, quick, and practical solution April 24 and 25 in Las Vegas. Learn More
Programs of Interest
Part of the NAB Show’s Technology Series of Programs, the Broadcast Engineering and Information Technology Conference (BEITC) is designed for broadcast engineers and technicians, media technology managers, contract engineers, broadcast equipment manufacturers, distributors, engineering consultants, and R&D engineers. Technical presentations consider pressing issues facing today’s media professionals, including the ongoing transition to IT- and IP-based systems. Emphasis on next-generation systems throughout the media-delivery ecosystem provides the conference with a decidedly forward-looking focus. Learn More
Part of the NAB Show’s Media Series of programs, the Business of Broadcast brings together radio and television station management executives, including content delivery and digital executives as well as other areas of expertise such as finance, legal, policy, advertising, marketing, and business development. This program presents new tools, information and ideas for helping your station thrive. Back by popular demand, the Business of Broadcast will once again spotlight Digital Strategies for Radio, presented by PILOT. This track helps non-technical radio managers understand and leverage new digital tools and applications to their advantage. Compare notes with your peers and hear from subject matter experts to propel your station to success in 2017! Learn More
Rapid technology innovation, new online viewer behaviors and unprecedented streaming business models are revolutionizing the TV and video industries. More than ever, industry executives are challenged to make sense of this turbulent landscape to chart a successful path forward. This program brings together experts with front line experience for two compelling days of keynotes, panel discussions and research sharing. Attendees gain the insights and data necessary to capitalize on streaming’s new opportunities. Learn More
Targeting people who drive digital for local media, this event brings them (digital officers, managers, general managers, account managers) together for an interactive discussion of digital trends and strategies for local markets. A diverse combination of bright minds and experts will discuss how future technologies will impact local media and what needs to be done now to take advantage of the opportunities. Learn More
The days of viewers being satisfied sitting back and flipping through channels are long gone. Now viewers expect on-demand, personalized, feature-rich video experiences - on all devices. Learn what's succeeding with viewers and delivering breakthrough new valueLearn More
We're reaching an inflection point that's truly shifting the TV ecosystem. For content owners, this offers serious potential for increased revenue, but also serious concerns for updating a business infrastructure that has remained unchanged for more than 60 years. This panel will provide attendees with actionable insights into the value of a dataenabled TV ecosystem and the steps to driving revenue through audience segmentation and workflow automation.Learn More
The Inter-SDO Group, an informal aggregation of standards development organizations (SDOs) and related industry forums around the world, opens Global TV Tech Day with a look at the key emerging television technologies. The presentation will begin with a keynote on "How to move a broadcast organization into IP and the Cloud," followed by panel discussions on IP Standards for Professional Facilities (including representatives from SMPTE, JTNM and AIMS) and Enabling Personalized and Immersive Content (including a VR/AR/MR standards update, the DVB initiative on VR, Next-generation Audio (NGA), and a producer's point of view).Learn More
AI is the hot technology, and its growth has huge implications for content and marketing on mass and personal levels. What's has happened in AI, what will we see in the future, and what do we need to do now?Learn More
Listen in on an interview with entrepreneurs and corporate CEOs who have transitioned their business successes into hit television series. Has their celebrity stature helped or hindered their corporate enterprises? Get timely insights and behind-the scenes stories about what it takes to bridge the worlds of business and entertainment as Larry King interviews these hit-makers.
Part of the Media Finance and Investor Program. Produced in Partnership with Noble Capital Markets.Learn More
Consumers are driving changes to the TV landscape through streaming, binge viewing, time-shifting, social sharing, and creating their own content packages. In turn, technology advancements, investment in content production, and the conversational economy are colliding to dramatically impact consumer choice. This panel of strategic leaders will debate the challenges, share insights into how they engage the connected consumer, and define success in the midst of media transformation.Learn More
Campaigns are spending more and more dollars on non-traditional platforms. What are the long-term strategies for political campaigns and how will they affect local media in future elections?Learn More
What are the experiments in local journalism telling us about how old and new media organizations are producing news? What are the promising new models of journalism?Learn More
Technology has changed the way viewers consume TV. In order to thrive in today's complex ecosystem, Media companies must become as adept at managing technological innovation as they are at delighting audiences with world class storytelling. Google's Shane Peros, Managing Director of Global Broadcast, Media and Entertainment Partnerships, will lead a discussion with some of TVs brightest CTOs and business leaders on how to best capitalize on the opportunity afforded by digital technology. Tune in to hear these leaders talk about the roles technology and data will play in creating the next generation of TV distribution, advertising, and viewer experiences.Learn More
Listen in on a conversation between one of television's most influential executives, NBC Chairman Robert Greenblatt, alongside comedian / pop-culture connoisseur Chris Hardwick. Fresh off of hosting NBC's hit new gameshow The Wall, Hardwick will lead Greenblatt in a discussion that will provide true insight into the mind of a network chief, including audience insights, the art of 52-week programming, creating appointment viewing, and how television's big new hit – This Is Us – was launched to record-breaking results corroborating the fact that reports of network television's death are greatly exaggerated.
Korea will soon launch regular terrestrial UHD services using the ATSC 3.0 standard, in advance of the 2018 Winter Olympics that the country will host in Pyeongchang next February. This session will report the current status of terrestrial UHD broadcasting deployment in Korea. Presentation topics are "The Status of ATSC 3.0 Broadcasting in Korea" and "R&D for Next Generation UHD TV Broadcasting Services in Korea."
Join Hank Azaria, Executive Producer and Star of IFC's Brockmire, with co-star Amanda Peet and IFC President Jennifer Caserta as they discuss the making of the critically acclaimed new series. Azaria stars as title character Jim Brockmire, a famed major league baseball announcer who had an epic public meltdown on the air sparked by his wife's infidelity and, 10 years later, takes a job calling minor league baseball games in an effort to reclaim his career and his life. Our guests will share the story of how this series began as a short viral video on Funny Or Die and discuss what it takes to bring a series from concept to completion, as well IFC's commitment to delivering 'slightly off,' unexpected comedies. Brockmire premieres Wednesday, April 5 at 10PM on IFC and airs weekly.Learn More
NAB Show Opening Emceed by Jane Pauley, Renowned Journalist and Host of "CBS Sunday Morning"
Join us as NAB President and CEO Gordon H. Smith kicks off the 2017 NAB Show, the world's leading convention for professionals, who create manage and distribute entertainment across all media platforms. The NAB Show Opening event will be emceed by "CBS Sunday Morning" host Jane Pauley, renowned Journalist and Host of "CBS Sunday Morning", followed by Smith's State of the Broadcast Industry address, a celebration of excellence as we honor NAB's Distinguished Service Award (DSA) winner, and an executive Q&A with keynote Steven Swartz, President and CEO, Hearst, interviewed by Rebecca Jarvis, Chief Business, Technology & Economics Correspondent, ABC News.
State of the Broadcast Industry Address: Gordon H. Smith, President and CEO, National Association of Broadcasters
While the media landscape is being impacted by many changes, Smith highlights in his state of the broadcast industry address, "Seizing Opportunities During a Time of Change," how broadcasters remain focused on their core principles of serving the public as the most trusted sources of news and information and a lifeline during times of crisis. Broadcasters continue to innovate and advocate for policies that ensure stations' ability to serve this vital role in their local communities.
Executive Q&A with: Steven Swartz, President and CEO, Hearst, and Rebecca Jarvis, Chief Business, Technology & Economics Correspondent, ABC NewsLearn More
Light field, volumetric capture, computational photography and generative imaging have the potential to transform image making for all forms of content, including feature films, TV, video games, VR, MR and AR. Already, they are contributing to the blurring lines between live action and computer-generated imaging, and between what takes place in preproduction, production and post. What is science behind these new technologies and how do they work? What are their current limitations and promise? Who is actually using them now, and for what kinds of projects? How might they alter not only how we create images for scripts, but also the foundation of image authorship?Learn More
CBS has transformed itself into a digital media powerhouse, creating world-class premium content that is now delivered to every platform. At the center of this innovation is CBS Interactive, a consistently top-10 ranked Internet company that includes an array of brands that span popular categories like technology, entertainment, sports, and gaming and industry-leading products such as the CBS All Access subscription service and the 24/7 digital news network CBSN. The architect of CBS's digital growth shares his insights on what's succeeding, where he's investing and how multi-platform delivery is evolving the TV business and lots more.
A panel discussion between astronauts, filmmakers, and technology leaders takes you behind the scenes of the advanced video and cloud workflows that power deep space research, create the foundation for space commerce, and ignite our imagination about the future.
Produced in partnership with Amazon Web Services, Elemental, an Amazon Web Services company, and NASALearn More
Voice is on a path to become the new standard to provide people with news, weather, traffic and music, whenever they ask. It's critical for news organizations to reach customers when and where they're ready to consume. Learn the opportunities available to local news outlets in the Alexa Skills Kit, including case studies, best practices and how your organization can start developing today.Learn More
By the end of 2016, over 115 OTT video services competed for users in the U.S. market, including subscription, transactional and ad-based services. Entering 2017, new online pay-TV services are emerging to intensify the competition to capture users. In this session, Parks Associates' Brett Sappington will explore the trends and dynamics of today's OTT video service market and reveal new data on adoption, churn and which companies are finding success.Learn More
The CTA WAVE Project brings together more than sixty companies in the global over-the-top (OTT) streaming media ecosystem. This update will cover progress towards harmonizing web application APIs, streaming content formats, and client device performance for commercial internet media. Cross-platform architectural details will be covered, as will plans for the coming year.Learn More
The NAB Television Luncheon honors those who made – and are making – television a vital part of the American lifestyle and earned a place in broadcasting history.Learn More
"The Man In The High Castle" debuted on Amazon Prime Video to great success in 2015. The show's controversial subject matter and story line has propelled the series to quickly become Amazon's most-watched original series, earning nine awards, including an Emmy and Critics' Choice Award. In this exclusive NAB Show session, executive producer Daniel Percival and cast member Joel de la Fuente (as Chief Inspector Kido), will discuss the production of "The Man In The High Castle," what made it such a success and OTT series changing the television landscape.Learn More
Cisco is forecasting that 78% of all mobile data in 2021 will be video, as a perfect storm of high-quality mobile-first video apps, proliferating smartphone usage, faster wireless networks and expansive mobile data plans are fueling massive adoption of mobile video. What does all of this mean for the video ecosystem and how will video providers succeed in the when everyone has a personal TV in their pocket?Learn More
The session will feature industry leaders who discuss transformations in their industries and which standards they require in support of those transformations. In addition, MPEG executives will give an update on MPEG's standardization roadmap, including on MPEG-I, MPEG's new set of standards for Immersive Media.Learn More
The terms get tossed around, but what do they all mean? Will the technologies stick? We'll explore how to use and take advantage of the growing technologies, uncover how the experiences will look down the road, and discuss the potential revenue strategies.Learn More
Get the real story behind the FOX TV/TMZ relationship from two executives who helped create it. Discover how TMZ evolved from a web brand about celebrities into a leading syndicated entertainment property. Hear how the show's debut on FOX stations pushed boundaries, and presented an influential new format. Then get more of the real story about the growth of this popular genre from TMZ creator, and Emmy award winner, Harvey Levin. He is joined in this conversation by Fox TV's Frank Cicha who shares Fox's testing strategy for content that has delivered nationally syndicated programs like "The Wendy Williams Show," "TMZ Live," "The Real," "Dish Nation" and the upcoming, "Page Six TV."Learn More
It's an issue that concerns us all and we know why it's getting attention now. We'll go in depth around the issue of trust in the media from a variety of perspectives inside and outside the news media.Learn More
Changing viewer behaviors, relentless technology innovation and new business models are just some of the unprecedented challenges that the TV industry is facing. To succeed, TV networks and pay-TV operators are re-imagining their businesses to meet viewers' modern expectations. Learn about the key initiatives and what's working.
Hear from experts at the forefront of deployment as Ultra HD television broadcasting takes off around the world. The session will include leaders from various sectors of the TV ecosystem, presenting their recommendations on managing transition to the next generation of audio and video content creation and delivery.
Subjects include lessons from the interoperability experiments on adding high dynamic range (HDR) to 4K services, the roadmap for evolving UHD consumer displays, and experience from early deployments of UHD over ATSC 3.0.Learn More
The Ultra HD Forum presents a detailed look at the emergence of UHD services with high dynamic range (HDR) worldwide, with emphasis on transition and interoperability. After an HDR 101 session to bring attendees up to speed on HDR, the Forum will report on learnings from its plugfests and early experiences with live UHD content delivery. A service-operator panel will then discuss the realities of HDR deployment. Before the final Q&A, a leading independent industry analyst will give his unique insights into how UHD will transform the video landscape in the years to come.
Across entertainment, news media, and marketing, the role of video has never been more important. As consumer appetite for video content continues to grow, a new production and distribution infrastructure is evolving, using data to find new ideas, incubating concepts via digital properties, and distributing content across a growing landscape of social media, OTT and SVOD services. This panel will convene content experts from young and established media entities to discuss the next frontier of video content production, distribution and consumption.Learn More
Technology is evolving faster than humankind itself. And we’re living in a world of our own invention. Behavior and business have merged to redefine content, workflows and revenue streams.
It’s The M.E.T. Effect℠, a cultural phenomenon fueled by hybrid solutions and boundless connectivity that’s changing the very nature of how we live, work and play.