April 22 - 27, 2017 | Exhibits April 24 - 27 Las Vegas Convention Center

Social Media

Social Media

Social Media

Social Media and The M.E.T. Effect℠

We're all becoming broadcasters.

Each of us is becoming our own brand, with social media accounts reflecting our personalities and extensive community connections. We rely on social media to break the news to us, whether around the corner or around the world, and we freely interact with the agencies and people providing us information through social media.

Our social media presence has become a two-way portal for us to engage with the world, replacing traditional methods where we can only watch, listen and absorb. Social media gives us the opportunity to inform, comment and disrupt the conversation. It’s changed our fundamental access to a global conversation and shows no signs of slowing.

Join the App Developers, Content Creators, Broadcast Networks, Brand Managers, Agencies and Digital Communications Professionals populating the feeds and monitoring the trends of this new media for the next big thing. 

From the Floor to the Session Rooms, explore this year's offerings below.

Attractions and Pavilions

Spotlight Sessions

The media industry is currently undergoing profound changes, linked to a new blend of media assets, extended access points and social changes within its target audience. With the introduction of social TV, various trends in the overall approach of commercialisation and distribution of media have been catalyzed. This technical paper identifies whether an enhanced multi-screen interactive experience delivered by a 2nd screen application can enrich the overall viewing experience and create a more effective target audience engagement. Through a 2nd screen application, where the target audience is able to buy everything they see made accessible via metadata enriched video content, this paper aims to prove that second screening is creating whether an improved than disrupted viewing experience and enhances the overall impression of the content itself. The study of this topic will reveal if the implementation of a 2nd screen application could be a novel solution for the media industry to meet the demands of the hedonic, digitalized trends that are currently affecting media consumption. Through theoretical and empirical research this paper studies briefly the principals of second screening, the current changes in media, experiential value of products and metadata enriched video content.

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Voice has quickly grown as a usable interaction device and promises to become more central to user engagement. How's the voice user experience going to work, and what's the revenue strategy for local media.
 

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What attracts millennials on social media and why do millennials share some content but not others? What should radio do to better attract millennials audiences with their digital content? Discover the psychology behind social sharing and learn how to apply that knowledge specifically to your social media marketing efforts.

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Consumers are driving changes to the TV landscape through streaming, binge viewing, time-shifting, social sharing, and creating their own content packages. In turn, technology advancements, investment in content production, and the conversational economy are colliding to dramatically impact consumer choice. This panel of strategic leaders will debate the challenges, share insights into how they engage the connected consumer, and define success in the midst of media transformation.

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