April 7 - 12, 2018 | Exhibits April 9 - 12 Las Vegas Convention Center

Social Media

Social Media

Social Media

Social Media and The M.E.T. Effect℠

We're all becoming broadcasters.

Each of us is becoming our own brand, with social media accounts reflecting our personalities and extensive community connections. We rely on social media to break the news to us, whether around the corner or around the world, and we freely interact with the agencies and people providing us information through social media.

Our social media presence has become a two-way portal for us to engage with the world, replacing traditional methods where we can only watch, listen and absorb. Social media gives us the opportunity to inform, comment and disrupt the conversation. It’s changed our fundamental access to a global conversation and shows no signs of slowing.

Join the App Developers, Content Creators, Broadcast Networks, Brand Managers, Agencies and Digital Communications Professionals populating the feeds and monitoring the trends of this new media for the next big thing. 

From the Floor to the Session Rooms, explore this year's offerings below.

Attractions and Pavilions

Spotlight Sessions

The media industry is currently undergoing profound changes, linked to a new blend of media assets, extended access points and social changes within its target audience. With the introduction of social TV, various trends in the overall approach of commercialisation and distribution of media have been catalyzed. This technical paper identifies whether an enhanced multi-screen interactive experience delivered by a 2nd screen application can enrich the overall viewing experience and create a more effective target audience engagement. Through a 2nd screen application, where the target audience is able to buy everything they see made accessible via metadata enriched video content, this paper aims to prove that second screening is creating whether an improved than disrupted viewing experience and enhances the overall impression of the content itself. The study of this topic will reveal if the implementation of a 2nd screen application could be a novel solution for the media industry to meet the demands of the hedonic, digitalized trends that are currently affecting media consumption. Through theoretical and empirical research this paper studies briefly the principals of second screening, the current changes in media, experiential value of products and metadata enriched video content.

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Voice has quickly grown as a usable interaction device and promises to become more central to user engagement. How's the voice user experience going to work, and what's the revenue strategy for local media.
 

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In this class, mobile journalists will learn how to invoke a live stream from their mobile devices. We'll explore options from social networks such as YouTube, Twitter and Facebook as well as robust platforms like Periscope, LiveStream, and Ustream. Creators will also learn how to tap into the DJIGO app for streaming from drones and the Oslo camera system. We'll also tackle hardware suggestions to improve video and audio quality.

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The pilot project "Dynamische Rekonfiguration" (Dynamic reconfiguration) was started by the State Media Authority of Saxony-Anhalt in Germany, aiming for the development and testing of new radio services for commercial broadcasters. It demonstrates the technical possibilities of DAB+ by dynamically multiplexing services and ensembles to provide added value to listeners as well as expanding the business portfolios of radio broadcasters. One of the main goals is to provide flexibility in program organization with multiple data-driven DAB+ services. By embedding data from the web inside of the radio signal, relevant information can be provided as text or visuals on DAB+ receivers (without the need of a hybrid solution). Therefore, a prototyped server application provides options to embed program-related data such as artist artworks, display advertising, feeds from social networks, visual weathercast, news reports or georeferenced traffic information. The data can be served independently or in parallel to the audio as Dynamic Labels (running text), MOT Slideshows (still images) or Journaline (structured text) inside of the DAB+ radio signal. List of Partners: Medienanstalt Sachsen-Anhalt Anhalt University of Applied Sciences Fraunhofer Institute of Integrated Circuits Institut für Automation und Kommunikation VMG Media Group, radio SAW, Rockland Sachsen-Anhalt Funkhaus Halle, 89.0 RTL, Radio Brocken Media Broadcast, Audio Video Technologies

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Consumers are driving changes to the TV landscape through streaming, binge viewing, time-shifting, social sharing, and creating their own content packages. In turn, technology advancements, investment in content production, and the conversational economy are colliding to dramatically impact consumer choice. This panel of strategic leaders will debate the challenges, share insights into how they engage the connected consumer, and define success in the midst of media transformation.

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What attracts millennials on social media and why do millennials share some content but not others? What should radio do to better attract millennials audiences with their digital content? Discover the psychology behind social sharing and learn how to apply that knowledge specifically to your social media marketing efforts.

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Social, mobile & OTT have opened oceans of opportunity for TV, and Live Sports has an economic scaffolding like no other genre. Youth sports, game attendance fandom, social media relationships, and well-run teams and leagues stacked with high-performers means that sports media properties can be an endless source of cultural touchstones creating video value. The only thing needed is the ability to ingest, tag, edit, re-purpose, process and publish the best moments on the best platforms with the right business models in nearly real-time. This panel features executives that know how to do it.

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Live sports content remains one of the most valuable commodities in the broadcast universe. And as rights fees for live sports programming continue to grow, social media entities like Facebook and Twitter have joined more established broadcasters in hosting live sporting events. With billions of screens and no shortage of ways to watch, consumers have more choice than ever before. This panel will address the ways in which sports properties and broadcasters can best leverage innovation and technology to meet the needs of the next generation sports fan.

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Facebook is reaching out to traditional mediums with publishing tools to help drive traffic and advertising. Hear from executives from Facebook regarding new applications and strategies for developing social media platforms for Broadcasters. 

 

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Across entertainment, news media, and marketing, the role of video has never been more important. As consumer appetite for video content continues to grow, a new production and distribution infrastructure is evolving, using data to find new ideas, incubating concepts via digital properties, and distributing content across a growing landscape of social media, OTT and SVOD services. This panel will convene content experts from young and established media entities to discuss the next frontier of video content production, distribution and consumption.

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In this presentation, the author will paint a picture of where the internet based viewing experience could be taken. He will start with a deeply technical analysis of the progress and changes in modern web browsers. He will go on to analyse the technology deployed in data-centers and the databases built by social networking. This will build into a vision of what can be imagined by innovative use of modern technology; if the process of production is allowed to combine with the technology of distribution in an unfettered way. The talk will conclude with a depiction of what we now should be able to build – though to the author's knowledge no one has yet done so. It's inevitable that the opportunity being offered by the browser as a platform and the infrastructure offered by the internet will change the viewing experience – in ways beyond this generation's imagination – but that doesn't stop us trying, does it?

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Mark Zuckerberg's vision for VR is social- a way for us to be together in the same space. We'll talk to the leaders in SocialVR to see how this vision is being realized?

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Blogging, tweeting, and hashtags, oh my. If you are writing for the web, then you need to reach specific audiences, with certain messages, in just the right tone and style for each medium. Jump into web writing in this session that will help you hone your message and understand the different platforms and what sells on each. This session will be valuable to any media professional who wants to up their game on social and the web.

WHAT SOFTWARE, PRODUCT OR TECHNOLOGIES WILL BE USED IN THIS SESSION?

Sprout Social, Wordpress, Facebook, Twitter, Instagram, Snapchat

WHAT CONCRETE LESSONS OR SKILLS WILL ATTENDEES TAKE AWAY FROM THIS SESSION?

·         Strategies for both evergreen writing and hot topics

·         Do's and Dont's of Social Media Writing

·         Going Viral--what does it really take?

·         Promoting your work and your professional brand

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