Live Events and The M.E.T. Effect℠
Setting the stage for immersive experiences.
An excited crowd carries an inclusive and contagious energy which can be amplified by technology. Cameras, audio, video display, lighting and special effects can make any event, from the stage to the stadium, dramatic and memorable; whether you are in the front row or watching from an ocean away.
Join the Directors, Producers, Lighting and Audio Technicians, Stage Managers, Videographers, Systems Integrators, Facility Managers and professionals delivering immersive experiences.
From the Floor to the Session Rooms, explore this year's offerings below.
Virtual Reality and 360 degree video have truly come into their own this year with a huge presence at major live events including Super Bowl 50. VR and 360 degree represents the next content revolution for broadcasters. LiveU, a leader in live video acquisition, management, and distribution has a pulse on the emerging technology, its impact on the broadcast industry, and integration into broadcast workflows. Daniel Pisarski, a seasoned live video expert, will examine the organizations embracing VR, 360 degree and live video; organizations shooting/filming in this new format and why?; how the technology is being use; who isn't onboard?; why the technology hasn't been readily adopted yet?; And how this technology affects and integrates with broadcast technology. Dan will share case studies featuring companies pushing the envelope to blend traditional broadcast, online media and VR to engage with audiences. He'll also share best practices for adding new technology to your broadcast strategy and what you need to consider to ensure high resolution, great quality, and reliability. VR, 360 and live video offer a new paradigm for storytelling. Readers will learn how they can be part of this revolution.Learn More
When it comes to the consumption of live content, such as news and sports, viewers today are used to the low latency that broadcast TV offers. The OTT world needs to match that latency for linear and live TV in order to successfully replace or compete with the broadcast. Historically, this has not been well addressed by existing OTT standards, until now. An emerging standard called CMAF (Common Media Application Format) offers interesting features for low latency and will be supported by the two main streaming standards HLS and DASH. This paper will look at CMAF and how it's used in combination with HTTP/1.1 to provide an end-to-end latency of 5 seconds. This represents almost 40 percent improvement over previous low-latency setups.Learn More
Demands for Over The Top (OTT) streaming require historical TV content broadcasters to provide linear and previously broadcast content via OTT. The OTT workflow is uniquely different and the challenge is transitioning from current linear transmission to OTT workflow, maintaining continuity of the content, the advertising, DRM (digital rights management), and monetizing the content. Broadcasters should not just be looking for new methods and tech to stream video, but also business and technical models to increase value for themselves, the advertisers and the consumers. These will include targeted advertising, by region, neighbourhood, or individual. Contextual advertising, where the ads fit the mood and context of the program, will be part of the future to be considered by broadcasters and OTT providers. The possibilities for tailored subscription-based access to unique moments occurring in live sports events, or other live video content is another new revenue model. Subscribers can, e.g. ask for today's sports highlight reels, then view a short ad at the beginning, or access via pay per view subscription hybrid. Since OTT providers have more control of the viewing audience, skipping ads is less of a problem. The session will examine technology and business models for broadcasters to use their current workflows to truly make the most of OTT, offering increased value for both consumers and advertisers alike, ultimately increasing revenue and decreasing churn.
Programs of Interest
Rapid technology innovation, new online viewer behaviors and unprecedented streaming business models are revolutionizing the TV and video industries. More than ever, industry executives are challenged to make sense of this turbulent landscape to chart a successful path forward. This program brings together experts with front line experience for two compelling days of keynotes, panel discussions and research sharing. Attendees gain the insights and data necessary to capitalize on streaming’s new opportunities. Learn More
Technology is evolving faster than humankind itself. And we’re living in a world of our own invention. Behavior and business have merged to redefine content, workflows and revenue streams.
It’s The M.E.T. Effect℠, a cultural phenomenon fueled by hybrid solutions and boundless connectivity that’s changing the very nature of how we live, work and play.