April 22 - 27, 2017 | Exhibits April 24 - 27 Las Vegas Convention Center

Live Events

Live Events

Live Events

Live Events and The M.E.T. Effect℠

Setting the stage for immersive experiences.

An excited crowd carries an inclusive and contagious energy which can be amplified by technology. Cameras, audio, video display, lighting and special effects can make any event, from the stage to the stadium, dramatic and memorable; whether you are in the front row or watching from an ocean away. 

Join the Directors, Producers, Lighting and Audio Technicians, Stage Managers, Videographers, Systems Integrators, Facility Managers and professionals delivering immersive experiences.

From the Floor to the Session Rooms, explore this year's offerings below.

 

M.E.T. Effect Quote

Attractions and Pavilions

Programs of Interest

Rapid technology innovation, new online viewer behaviors and unprecedented streaming business models are revolutionizing the TV and video industries. More than ever, industry executives are challenged to make sense of this turbulent landscape to chart a successful path forward. This program brings together experts with front line experience for two compelling days of keynotes, panel discussions and research sharing. Attendees gain the insights and data necessary to capitalize on streaming’s new opportunities. Learn More

Spotlight Sessions

Smartphones have changed content distribution and consumption, enabling two billion-plus consumers to request content when and where they want it. Why then has traditional media production, squeezed between falling viewership, aging demographics, rising production costs, burdensome satellite and cellular bonding techniques, and increasing cord-cutting, been slow to adopt these tools? This session will consider the programming and fiscal implications of smartphone contribution on news, sports and entertainment before looking in depth at the technical logistics, advantages and barriers to turning the smartphone into both the broadcast remote solution for and driver of innovation across live programming genres.

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Virtual Reality and 360 degree video have truly come into their own this year with a huge presence at major live events including Super Bowl 50. VR and 360 degree represents the next content revolution for broadcasters. LiveU, a leader in live video acquisition, management, and distribution has a pulse on the emerging technology, its impact on the broadcast industry, and integration into broadcast workflows. Daniel Pisarski, a seasoned live video expert, will examine the organizations embracing VR, 360 degree and live video; organizations shooting/filming in this new format and why?; how the technology is being use; who isn't onboard?; why the technology hasn't been readily adopted yet?; And how this technology affects and integrates with broadcast technology. Dan will share case studies featuring companies pushing the envelope to blend traditional broadcast, online media and VR to engage with audiences. He'll also share best practices for adding new technology to your broadcast strategy and what you need to consider to ensure high resolution, great quality, and reliability. VR, 360 and live video offer a new paradigm for storytelling. Readers will learn how they can be part of this revolution.

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Sports and other forms of live entertainment are uniquely able to captivate consumers in the moment, no matter how viewers are tuning in. As streaming video quality and availability has caught up to consumer appetite, we are entering an era of unprecedented access to live streaming entertainment across many platforms and devices. With increasingly personalized and interactive experiences, streaming services are changing the notion of how we watch live events. This panel will examine the capabilities of leading streaming video providers and discuss the inherent advantages for brands and content rights holders.

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As 4K UHD becomes more popular and, therefore, more in demand by subscribers of all OTT providers – including for live streaming – Qarva created an accurate, record-breaking solution: MultiPipe Streaming Technology. This is an enabler of long range live TV streaming through open Internet without any external CDN.

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Live and near-live streaming of broadcast-quality video content over IP networks has traditionally used linear transport over satellite and dedicated fiber networks -- high quality but limiting for today's use cases. Satellite uplinks and dedicated fiber are often not available on demand, and can require large capital investments and long startup times. In addition, the linear feed format can be difficult to customize and integrate with modern file- and cloud-based workflows. Internet broadband bandwidth is increasingly available at production venues, opening the possibility for new live video transport solutions. Various products and services have been introduced, such as forward error correction over UDP, peer-to-peer distribution and "inverse" CDNs. However, none provide the same universal quality and "zero-delay" experience of traditional live satellite transmission because they cannot guarantee arrival rates over long distance or wireless Internet WANs having high round-trip time and packet loss without adding significant start-up delay or costly workarounds. This session will outline the technology behind Aspera FASPStream Software, the first open video transport solution capable of live streaming broadcast-quality video globally over commodity Internet networks with glitch-free playout and negligible start-up time – reducing the need for expensive and limited satellite-based backhaul, transport and distribution.

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When it comes to the consumption of live content, such as news and sports, viewers today are used to the low latency that broadcast TV offers. The OTT world needs to match that latency for linear and live TV in order to successfully replace or compete with the broadcast. Historically, this has not been well addressed by existing OTT standards, until now. An emerging standard called CMAF (Common Media Application Format) offers interesting features for low latency and will be supported by the two main streaming standards HLS and DASH. This paper will look at CMAF and how it's used in combination with HTTP/1.1 to provide an end-to-end latency of 5 seconds. This represents almost 40 percent improvement over previous low-latency setups.

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Demands for Over The Top (OTT) streaming require historical TV content broadcasters to provide linear and previously broadcast content via OTT. The OTT workflow is uniquely different and the challenge is transitioning from current linear transmission to OTT workflow, maintaining continuity of the content, the advertising, DRM (digital rights management), and monetizing the content. Broadcasters should not just be looking for new methods and tech to stream video, but also business and technical models to increase value for themselves, the advertisers and the consumers. These will include targeted advertising, by region, neighbourhood, or individual. Contextual advertising, where the ads fit the mood and context of the program, will be part of the future to be considered by broadcasters and OTT providers. The possibilities for tailored subscription-based access to unique moments occurring in live sports events, or other live video content is another new revenue model. Subscribers can, e.g. ask for today's sports highlight reels, then view a short ad at the beginning, or access via pay per view subscription hybrid. Since OTT providers have more control of the viewing audience, skipping ads is less of a problem. The session will examine technology and business models for broadcasters to use their current workflows to truly make the most of OTT, offering increased value for both consumers and advertisers alike, ultimately increasing revenue and decreasing churn.
 

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Online and mobile video are re-writing the rules of how fans engage with their favorite sports and teams. Accessing online broadcasts, digging into player statistics and experiencing new angles are just the tip of the iceberg for how fans can now get closer to the action. Explore some of the compelling ways sports are delivering new value to fans and what's ahead.

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Live sports content remains one of the most valuable commodities in the broadcast universe. And as rights fees for live sports programming continue to grow, social media entities like Facebook and Twitter have joined more established broadcasters in hosting live sporting events. With billions of screens and no shortage of ways to watch, consumers have more choice than ever before. This panel will address the ways in which sports properties and broadcasters can best leverage innovation and technology to meet the needs of the next generation sports fan.

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Live streaming has soared in popularity as content providers and brands have recognized how much viewers value immediacy and interactivity. With major players like Facebook, YouTube and others investing heavily in live streaming, rapid growth is expected. Learn how technology, business models, networks and devices are creating a solid foundation for live streaming's success.

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A fireside chat focused on one of the most successful entertainment properties on the planet. From VR to OTT services, the NBA's Deputy Commissioner, Mark Tatum, will discuss the ways that content creation and distribution in all forms and fashions is driving the ever-changing landscape of sports and how the global business of the NBA, its franchises and its players are taking advantage of the inherent brand and business-development opportunities in unprecedented ways.

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With the widespread availability of virtual reality and 360° video compatible devices, immersive content is now more accessible and prolific than ever. Transforming spectators into active members of the audience, 360° video is redesigning the way the public views live entertainment, and Digital Domain is leading the revolution. Rich Flier, Managing Director of Business Development at Digital Domain, boasts years of expertise in content creation and entertainment and will speak to how major players in the live events industry are utilizing virtual reality to transport audiences around the world to the center of the action.

Showcasing the M.E.T. Effect℠, the presentation will illustrate how media, entertainment and technology converge to create innovative 360° experiences, citing examples from Digital Domain's portfolio of livestreamed events, including the Nobel Peace Prize Concert, Democratic National Convention, the Today Show's Citi Concert Series, Good Morning America on Safari and red carpets for the MTV Video Music Awards and Radio Disney Country Music Awards. Rich will provide an in-depth look at the many factors involved in creating compelling experiences in virtual reality and 360° video, including hardware and software, writing and storyboarding, branding and the content itself. The presentation will also cover the obstacles developers often face in producing live events and provide suggestions for overcoming them.

NAB attendees will walk away with a comprehensive understanding of how immersive, 360° livestream events are produced, along with insights on how the technology can be utilized to drive impressions across a range of industries.

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