April 22 - 27, 2017 | Exhibits April 24 - 27 Las Vegas Convention Center

Immersive

Immersive

Immersive

immersive experiences and The M.E.T. Effect℠

Virtual reality is bringing the world rich, digital media.

The development of virtual reality technology has breathed life into all of our creative dreams. Content creators can guide a viewer through an immersive experience with nearly unlimited potential, and transport the consumer to a place in this world or any other.  Virtual reality is unique from other forms of media in that the consumer's attention is completely and solely focused on the experience, leaving a lasting and powerful impression. Its applications are being applied to both business and pleasure experiences and is a significant part of the future in media and entertainment.

Join the Game Developers, Network Executives, Advertising Agencies, Online Media Channels, App Developers and professionals in the business of immersive experiences, dream up new worlds and new applications for this rich digital media.

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Attractions and Pavilions

Spotlight Sessions

Stereo audio in cinema was demonstrated in the mid-1930's and a variety of stereo and multi-channel formats were utilized beginning in the 1950's, although most movies were released with a mono soundtrack. Dolby Stereo debuted in 1975, followed 17 years later by Dolby Digital 5.1. When Digital Cinema launched in the early 2000's it utilized a discrete 5.1 mix. Several years later 7.1 was added as a format, and in 2012 Dolby Atmos immersive audio began to be deployed in cinemas around the world. Barco AuroMax and DTS:X have entered the market as alternative immersive audio solutions. How do audio mixers create content that serves this diverse exhibition environment and what does the future hold?

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The terms get tossed around, but what does it all mean? Is it going to stick? If so, what's the experience going to look like, and what's the revenue strategy for local media behind it?

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Millions of Virtual Reality and Augmented Reality (VR/AR) devices have been viewed by 10's of millions of eyeballs for 10's of millions of hours, with many predicting it will be a $20 billion mainstream industry by 2020. The technology is creating experiences so revolutionary, it's fundamentally changing the way we think about many creative, production, post-production, and distribution activities. In this session, we'll discuss experiences of filmmakers starting to create VR/AR content. And we'll give you a brief introduction to Artificial Intelligence and Deep Learning and talk about how these cutting-edge fields of innovation may be able to help overcome some of the biggest challenges presented by these rapidly developing new platforms, among others.

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Virtual Reality and 360 degree video have truly come into their own this year with a huge presence at major live events including Super Bowl 50. VR and 360 degree represents the next content revolution for broadcasters. LiveU, a leader in live video acquisition, management, and distribution has a pulse on the emerging technology, its impact on the broadcast industry, and integration into broadcast workflows. Daniel Pisarski, a seasoned live video expert, will examine the organizations embracing VR, 360 degree and live video; organizations shooting/filming in this new format and why?; how the technology is being use; who isn't onboard?; why the technology hasn't been readily adopted yet?; And how this technology affects and integrates with broadcast technology. Dan will share case studies featuring companies pushing the envelope to blend traditional broadcast, online media and VR to engage with audiences. He'll also share best practices for adding new technology to your broadcast strategy and what you need to consider to ensure high resolution, great quality, and reliability. VR, 360 and live video offer a new paradigm for storytelling. Readers will learn how they can be part of this revolution.

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