April 22 - 27, 2017 | Exhibits April 24 - 27 Las Vegas Convention Center

Gaming

Gaming

Gaming

Gaming and The M.E.T. Effect℠

Global appeal and an increasing demand for more.

Gaming is big business. Dynamic character development and the infusion of virtual reality are enhancing players’ immersive experiences, launching new content channels and creating new revenue models.

Streaming, recording and sharing gameplay has built online communities and created elite-player celebrities. Live tournaments for millions of dollars of prize money are held in high-production arenas, televised and streamed for a global fan base.

Join the Game Developers, Agencies, Brand Managers, Broadcasters, Streamers and professionals fueling the popularity of gaming on-air and online.

From the Floor to the Session Rooms, explore this year's offerings below.

Attractions and Pavilions

Spotlight Sessions

Millions of Virtual Reality and Augmented Reality (VR/AR) devices have been viewed by 10's of millions of eyeballs for 10's of millions of hours, with many predicting it will be a $20 billion mainstream industry by 2020. The technology is creating experiences so revolutionary, it's fundamentally changing the way we think about many creative, production, post-production, and distribution activities. In this session, we'll discuss experiences of filmmakers starting to create VR/AR content. And we'll give you a brief introduction to Artificial Intelligence and Deep Learning and talk about how these cutting-edge fields of innovation may be able to help overcome some of the biggest challenges presented by these rapidly developing new platforms, among others.

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Light field, volumetric capture, computational photography and generative imaging have the potential to transform image making for all forms of content, including feature films, TV, video games, VR, MR and AR. Already, they are contributing to the blurring lines between live action and computer-generated imaging, and between what takes place in preproduction, production and post. What is science behind these new technologies and how do they work? What are their current limitations and promise? Who is actually using them now, and for what kinds of projects? How might they alter not only how we create images for scripts, but also the foundation of image authorship? Glimpse what NAB's Central and South Hall could look like in a five to ten years…

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