NAB Show - Where Content Comes to Life

Attractions and Pavilions

Looking for what's hot and what's next? Don't miss these special attractions and technology-focused areas on the Show Floor.

Advanced Advertising Theater

The Business of Content @ NAB Show will bring together the key advertising technologies and content leaders to build a true multi-screen content environment, allowing broadcasters, digital publishers, and online influencers to leverage new forms of media, monetization and audiences behaviors to drive towards business goals. Located in North Hall

Join VoiceAmerica and host Lori H. Schwartz of "The Tech Cat Show" as they go live from the Advanced Advertising Pavilion on the event floor and cover the Business of Content! VoiceAmerica will broadcast three days of sessions that will bring together the key advertising technologies and content leaders who are building a true multi-screen content environment, allowing broadcasters, digital publishers, and online influencers to leverage new forms of media, monetization and audiences behaviors to drive towards business goals.

Theater Highlights:

Monday Sponsor:

RSG Media

Aerial Robotics and Drone Pavilion

When it comes to creating killer content, the sky is the limit — literally! The Aerial Robotics and Drone Pavilion includes a fully enclosed “flying cage” that gives you an up-close and personal look at this technology in action. This is no mere fly by. A panel of industry experts — inclusive of broadcasters and Exhibitors — will take you through all aspects of employing aerial technology. Located in Central Hall

Explore Aerial Robotics and Drone Technology highlights at this year's show.

Pavilion Partner:

Drone Media Group

Platinum Sponsor:

Multicopter Warehouse

Supporting Sponsors:

Firstcom Music      Stampede

ATSC 3.0 Consumer Experience and Broadcast Pavilion

As the ATSC 3.0 standard moves rapidly to final adoption, the 2016 NAB Show will showcase the consumer benefits of the new broadcast platform in the ATSC 3.0 Consumer Experience.  Located just outside the upper level entrance to South Hall, the ATSC 3.0 Consumer Experience will show how new capabilities such interactive advertising, advanced emergency alerting, expanded audio, and vivid 4K video with high dynamic range will get the attention of viewers. 

Don't miss companies on the cutting edge of ATSC 3.0 in the ATSC 3.0 Broadcast Pavilion located in South Upper Hall in Futures Park.

Connected Media|IP

The multiscreen viewing experience comes to life in connected media|IP. This is the solutions destination that explores the underlying technologies enabling audiences to receive, discover and interact with content across any device, anywhere. It’s all about IP-focused technology including IPTV, OTT, mobile, social and cloud. And it’s all about consumer engagement and the rising importance of brandcasting - bringing audiences closer to the action and today’s leading brands.  Through exhibits and a full seminar program, connected media|IP will provide you with the tools and knowledge to deliver the ultimate multiscreen audience experience. Located in South Upper Hall

Platinum Sponsor:


Associate Sponsor:


Futures Park

Don't miss Futures Park, a showcase of advanced projects, presented by NAB, powered by PILOT. It features demonstrations of high-tech media developments in progress, prototypes, and products not yet available for sale, from academic, government, and commercial research laboratories in the United States and around the world. Learn More

Futures Park is open during all regular exhibit floor hours, except 4:30 – 6:00 p.m. on Monday, April 18, when it is closed for a private event.

Kaleidoscope VR Showcase

Monday, April 18 - Wednesday, April 21
Featured in the Virtual & Augmented Reality Pavilion

Located in the heart of the Virtual & Augmented Reality Pavilion, Kaleidoscope and NAB Show will produce a three-day content showcase of the best cinematic experiences for virtual reality.  Featuring the “best of” from their 2015 world tour, attendees will be treated to the most innovative narrative, environmental and interactive content, and discover work that harnesses the transformative potential of presence. Connect with VR, AR and mixed reality content creators and experience their “worlds” in an interactive and hands-on setting. Featuring exciting VR films from Hollywood, to Europe, to South America and beyond, this is a can’t-miss stop on the Show Floor.  

Presented by

Jaunt VR

Post|Production Campus

Up your game in the South Upper Hall.  Stop by the Campus for the latest tips and tricks for content creators…shoot to post. Curated in partnership with Future Media Concepts, this learning and networking area of the Show floor will feature 30-minute sessions, presented by certified instructors, creative sessions by noted editors, daily happy hours, raffles and birds-of-a-feather meetups. Located in South Upper Hall


SPROCKIT showcases a unique collection of market-ready startups who are on the verge of transforming the media and entertainment industry. Primed and ready to form partnerships, come interact with these pioneers who have been vetted by some of the industry’s leading media, entertainment and investment organizations to present at NAB Show.  Located in North Hall


SPROCKIT News Releases

StartUp Loft

StartUp Loft is the launching pad for the industry's newly created companies. Get the first look at product and service offerings that have recently hit the market.  Located in South Upper Hall


StudioXperience is your one-stop destination for workflow innovations – from creation to consumption. This special attraction features a Technology Showcase and state-of-the-art Broadcast Studio allowing Attendees to see first-hand integrated solutions powering live broadcasts and performances plus editorial and post production workflows. Located in South Lower Hall

Virtual and Augmented Reality Pavilion

Come see how the world, as we know it, is changing.  Get your hands on the latest augmented and virtual reality equipment and software. This new medium is impacting all aspects of filmmaking, storytelling, cameras, lighting, sound, production, special effects (VFX), editing, distribution, coding and consumption. The Pavilion features the leading content producers and tech companies building the future and changing the way we consume information. The future is here and happening now. See it for yourself. Located in North Hall

Pavilion Partner:

Advanced Imaging Society

Platinum Sponsor:


Supporting Sponsor:

G Technology

Explore all of the Virtual Reality and Augmented Reality focused content at this year's Show.