In a world of short attention spans and unlimited content options, it's big, live events that create the newsworthy and "can't wait" moments that generate attention. The World Cup Finals, regime change, tsunamis or other natural disasters. These are the critical moments for broadcast and mobile operators. Your customers expect immediate access to these moments. Advances in networks, mobile devices, social networks, and application technology have given individual people new ways to consume, create, share, participate with, and experience live, newsworthy events.
NAB Show @ MWC will offer unique insights into the technologies, consumer behaviors, and evolving landscape of the broadcast and mobile experience. Speakers who are experts in broadcasting and mobile technologies will demonstrate how broadcasters and wireless providers can work together to expand business opportunities and to satisfy future consumer expectations.
This two-day symposium at Mobile World Congress – part of the new mPowered Industries conference and exhibition program – will bring together leaders in mobile communications, digital and mainstream media to explore the content and technologies that are driving a new entertainment experience on mobile devices.
Your NAB Show @ Mobile World Congress pass also provides access to the Mobile World Congress Exhibition at Fira Gran Via as well as the mPowered Industries Keynotes at Fira Montjuic on Monday, February 24, 2013.
Mobile World Congress will join 2014 NAB Show in Las Vegas, Nevada and present "Disruptors in Mobile" – sessions around the next big disruption in mobile content within the Disruptive Media Conference, April 9 – 10, 2014.
Learn more about Mobile World Congress through their eBrochure, available here.