Invite Clients and Prospects to the Show for FREE
As an Exhibitor, there are a number of ways to extend your clients and prospects a complimentary Exhibits-only Registration ($150 value), get the credit and jump start your sales and marketing process.
Save Time and Use the FREE Tools/Resources NAB Show offers
- Electronic Guest Passes
- Printed Guest Passes
- Customizable Web Banner Ads
- Social Media Blurbs
- Traffic Boost
Registration Incentive Program
New this year, we would like to introduce the Registration Incentive Program. Exhibitors who produce a certain amount of Registrations using their Guest Pass Code will be entered to win one of several turnkey marketing opportunities during the Show and after. more
Registration Incentive Program Winners
Large Booths – 900 Net Square Feet and Up
WINNER – Sony Electronics Inc. – 1,875
Harris Broadcast – 1,694 – Honorable Mention
Medium Booths – 200 to 900 Net Square Feet
WINNER – VidOvation – 1832
WINNER – Edelkrone – 874
EZ FX Inc. – 538 – Honorable Mention
Digital Production BuZZ – 439 – Honorable Mention
How it Works
All Exhibitors are assigned a Guest Pass Code which attendees must use at the time of Registration to receive complimentary Exhibits-only Registration ($150 value).
How do I find my Guest Pass Code?
Share Your Guest Pass Code with Your Entire Team
- Encourage your team to embed your Guest Pass Code into their email signatures, on calls and on voicemails.
- Have some fun! Create an incentive program or contest for your staff to boost their excitement for NAB Show and get them spreading the word about your company's involvement.
Include Your Guest Pass Code in All Marketing Communications
- Embed your Guest Pass Code into the NAB Show Registration URL and include in eNewsletters, on your website and via social media - http://registration3.experient-inc.com/showNAB131/Default.aspx?App=EO&Passcode=XXXXXX (replace XXXXXX with your code).
- Get Creative! Create a short video or a funny skit sharing your Guest Pass Code and share with your audience via social media.
Ensure that Your Guests Visit Your Booth
- Don't let all your hard work go to waste! Entice your guests to come to your booth and see your products. Create a game or a raffle targeted towards your guests. For example, the first 5 people to come visit your booth with a printed Guest Pass with your code on it will win a prize.
Track Your Efforts
- Login to your company's registration record and you'll be able to see how many have used your code as well as download the list.
Registration Incentive Program
High Registration Numbers, High Rewards
New this year, Exhibitors will be recognized for their creative marketing efforts in driving traffic to their booths and the Show. Exhibitors who produce a certain amount of Registrations using the Guest Pass Codes will be entered to win one of several turnkey marketing opportunities during and after the Show.
What Are the Categories?
- Small Booth – up to 200 square feet – producing 300 or more Registrations
- Medium Booth – 200 to 900 square feet – producing 800 or more Registrations
- Large Booth – 900 square feet and up – producing 1,200 or more Registrations
What Are the Criteria?
- Exhibitors must meet the minimum number of Registrations within their categories listed above by March 22 to be entered for a chance to win one of several turnkey marketing opportunities
- If more than one Exhibitor meets the minimum number of Registrations within a category, a winner will be drawn at random
How Many Winners Can There Be?
- Small Booth – up to 6 winners
- Medium Booth – Up to 2 winners
- Large Booth – 1 winner
What Are the Prizes?
- Small Booth – Post-Show Direct Mail List (up to 5 winners), Post-Show Email to 3rd Party Opt-in List (1 winner)
- Medium Booth – Post-Show Direct Mail List , Post-Show Email to 3rd Party Opt-in List and mentions in myNAB Show App and on NAB Show's social media channels during the event (up to 2 winners)
- Large Booth – Post-Show Direct Mail List , Post-Show Email to 3rd Party Opt-in List, mentions in myNAB Show App and on NAB Show's social media channels during the Show, 1 Silver Lot Parking Pass for the duration of the Show and reserved 1 Large Table Package in the Bistro* (1 winner)
- Honorable Mentions – Monorail Passes, gift cards and show tickets** (multiple winners)
*The Bistro provides a lunch area on the Show Floor where you and your clients/staff members can enjoy a delicious buffet style lunch. The Large Table Package includes 1 large table reserved for the entire day and 10 lunch tickets. The Bistro Table will be a perfect place to set-up lunch meetings with your clients or relax and regroup with your colleagues!
**Honorable Mention Prizes listed above will be awarded at random to Exhibitors who have at least 250 Registrations and who do not win Grand Prizes listed above in their categories.
What is the Timeline?
- Exhibitors must meet the minimum number of Registrations within their categories listed above by March 22* to be entered for a chance to win the prizes
- Winners will be notified and announced the week of March 25
*Guest Pass Codes expire March 22, 2013. After this date, a $25 processing fee will be applied to all Guest Pass Codes. No Exceptions. Guest Pass Codes should be used to register your customers and prospects only.
All booth personnel must register through Exhibitor Registration.
For questions, please contact NAB Show Exhibit Services at (877) 622-3947, (202) 595-2051, or via email.