Monday, April 8 – Thursday, April 11
These high-profile sessions take place every morning of NAB Show® and feature the best of today's market-movers, tomorrow's game-changers, and the long view of the media and entertainment landscape – equipping attendees with a 360-view of the industry present and future. Open to all attendees.
NAB Show Opening
Monday, April 8
9 – 10:15 a.m.
Join us as we set the stage for the 2013 NAB Show with a thought-provoking State of the Broadcast Industry Address. Celebrate excellence with this year’s Distinguished Service Award (DSA) winner, and reflect on the changing face of media and entertainment with a wide-ranging conversation with Chase Carey, President and COO of News Corporation.
State of the Broadcast Industry Address
Gordon H. Smith, President and CEO, National Association of Broadcasters
NAB Distinguished Service Award Presentation
Conversation with: Chase Carey, President and COO, News Corporation
Opening Session sponsored by:
Lowell McAdam: A Candid Conversation
Tuesday, April 9
Featuring a discussion with NAB President and CEO Gordon Smith.
The App Advantage: Leveraging Connected Devices to Deepen Engagement
Thursday, April 11
10 - 10:45 a.m.
Part of the Disruptive Media Conference
Apps are becoming an increasingly important part of the entertainment experience. From enhancing events like the recent summer Olympics to deepening engagement with favorite shows, apps are bringing television and the Internet together to create new experiences. The range of functionality provided by apps is huge. Apps that appear directly on the TV screen provide a variety of enhancements including multi-viewer interfaces, voting, TVCommerce and more. Second screen apps, leveraging the ubiquitous iPad or mobile phone, can synchronize with the show being watched opening up a huge array of possibilities. Apps are even becoming part of the entertainment: in some shows users can provide real-time feedback that becomes an integral part of it. But which approaches really work to increase audiences and improve engagement? In this panel we will deconstruct the TV app and learn from experts with hands-on experience what works and why.