Contact Laura Riggs
410 551 9216
Via Email
Expanded Barter Participation
Expanded Barter elements are offered in addition to those outlined as part of Standard Level Participation. All agreements that include these elements are tailored to suit the needs of each Media Partner and are negotiated directly with Laura Riggs.
Pre-Show Opportunities
NAB Show eNewsletter
Media Partners featured in NAB Show® eNewsletters receive either a spotlight position to include their logo with a link and a 25-word description or a 160 x 160 button depending on available space (we ask that you upload all elements listed in advance). The eNewsletter is distributed to over 200,000 industry professionals [a 100% opt-in list] in the months leading up to the event. Sample placements are available here.
Barter Value: $6,000
Onsite Opportunities
Bartered Exhibit Space
Exhibiting at NAB Show is one of the best ways to get exposure for your Media Brand, offer subscription opportunities to interface with other Exhibitors. All bartered Exhibit space comes with a Complimentary Furniture Credit that covers the expense of carpet and furnishings and includes 300lbs of drayage. You will also receive all benefits of being a paid Exhibitor including an Online Directory Listing and a listing in the Program and Exhibit Guide.
Barter Values Per Net Square Footage:
| 10 x 10 | $4,650 |
| 10 x 20 | $9,300 |
| 10 x 30 | $13,950 |
| 20 x 20 | $18,600 |
| 20 x 30 | $27,900 |
Furnishing Barter Values:
| Complimentary Furniture Credit | $600 per 100sq.ft. |
| 10 x 10 Hardwall Structure | $2,452 |
| 10 x 20 Hardwall Structure | $6,746 |
Upgraded Publication Bins
Free standing distribution points placed in the LVCC lobby areas. Upgraded Publication Bins offer maximum branding opportunity with custom artwork on the front and sides of the structure.
Barter Value: $10,000
Football Towers
Impressive free standing structures in lobby areas, provide excellent branding opportuntity, especially for those partners who do not require publication distribution. Towers present custom artwork on two sides and stands approximately 10' high.
Barter Value: $10,000
Mini Towers
These free standing towers are smaller than Football Towers but incorporate artwork on 4 sides.
Barter Value: $8,000
2M Banner Unit
Free standing advertising structure placed in lobby areas, 2M Banner Units offer excellent branding opportunity. Custom artwork is available on the front of the structure only.
Barter Value: $10,000
NAB Show Program and Exhibit Guide Advertising
The NAB Show Program and Exhibit Guide is the one book that NAB Show Attendees will turn to for information on Exhibitors, conference schedules, session descriptions and special events. It features detailed listings for all 1,500+ Exhibitors and is a valuable reference during the show and a must keep resource for anybody shopping for equipment or services all year long. Place your ad in the Program and Exhibit Guide and get maximum visibility with buyers during and after the show – that's 12 months of advertising impact with the industry's most important buyers! As an advertiser, you will also be listed in the Ad Index. Review the Program and Exhibit Guide Rate Card here.
Barter Value: $5,975
Complimentary Conference Passes
Attend the NAB Show just one time and you will understand why it's an extraordinary experience.
Media Partners can barter for Conference Flex Passes that can be used to invite VIP advertisers and subscribers to attend NAB Show and receive free access to the exhibits and most of the educational sessions at the LVCC. Conference passes are a great 'value-add' option that can be used as a reward in conjunction with subscription or advertising sales effort.
Barter Value: $994
Note: Complimentary Passes are not to be used for publication staff. Members of media partner organizations wishing to register to attend NAB Show must utilize appropriate registration options.
Conference Supporter Packages
For Media Partners seeking to align themselves with an educational component of NAB Show, Official Conference Supporters receive exposure via pre-show and onsite elements where that Conference is being promoted. Packages are not exclusive and include:
- Logo on conference Web page
- Logo in eNewsletters and on direct mail piece* where Conference is promoted
- Logo on projection screen in Conference session rooms
- Opportunity to distribute publications in session rooms
- Opportunity to place insert in Conference Bags
- Note: Insert cannot be a printed copy of your publication due to prior exclusive sponsorship
- Logo on Conference session signage
The list of NAB Show Conferences is available here.
Publishers interested in Conference Supporter Packages are requested to submit a proposal for consideration to Laura Riggs.
Barter Value: $25,000
*Must be negotiated prior to production of direct mail piece for that Conference.
Conference Bag Inserts
Inserts provide Media Partners the opportunity to communicate with and make special offers to NAB Show Conference Attendees. Insert cannot be a printed copy of your publication due to prior exclusive sponsorship. Approximate quantity is 4,500.
Barter Value: $2,200

Exhibits April 16 – 19



