Exhibits April 16 – 19
Barter Prospectus
The NAB Show® Media Partner Program offers participants valuable elements to gain brand exposure well in advance of the show staging in April, targeting both show Attendees and Exhibitors.
Matching Value
Our goal is to ensure that elements provided by NAB Show® are of relatively equal value to the exposure received in return. Dollar values of all inventory elements are provided for consideration. However, some elements can be matched in other ways. For example, eNewsletter distribution may be matched based on number of subscribers.
Values for all NAB Show inventory elements can be found in the Standard Level Participation and Expanded Barter Participation details.
Standard Level Participation Elements
- Featured Media Partner Listing on NAB Show Web site with logo, 25-word description and link in exchange for an event calendar listing of NAB Show with logo and link or a 125 x 125 button. ($1,500 value)
- Exchange of 468 x 60 Web banner ad with link. ($5,000 value)
- One onsite print publication distribution point in exchange for placement of two (2) full page print ads for NAB Show. Does not include upgraded publication bins. ($5,575 value)
- One Media Partner spotlight ad in one NAB Show eNewsletter to 200K in exchange for placement of electronic ad in Partner eNewsletter distributed to (a total of) 200K. ($6,000 value)
- Note: Spotlight ads may be either 160 x 160 or 25-word description with logo and link depending on availability of space.
- Placement of 160 x 600 Web banner ad ROS for one (1) month on www.nabshow.com in exchange for one (1) full page ad inserted in digital publication.
Expanded Partner Opportunities
Expanded Partner Opportunities are negotiated with Media Partners once they have confirmed Standard Level participation. All agreements for these elements are tailored to suit the needs of each specific Media Partner and are negotiated directly with Laura Riggs. Learn more about these opportunities here.
