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2012 NAB Show Exhibit

NAB Show® is the world's largest event covering filmed entertainment and the development, management and delivery of content across all mediums. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways.

From raw Exhibit Space to turn-key Pavilions to Meeting Rooms, NAB Show offers several Participation Opportunities to support your marketing and sales objectives. Join the innovators who understand the value of face-to-face marketing and have positioned themselves in this multi-billion dollar media and entertainment marketplace. Contact us today.


NAB Show Delivers:

  • 62,000+ qualified buyers and influencers from 150+ countries
  • 94% are seeking new products and developments
  • 82% plan to purchase one or more products or services within the next 12 months and/or purchased onsite
  • $18.8 billion in purchasing power among prospective buyers*
  • 88% will purchase from companies they had not conducted business with prior to the show


Total Buyer Attendance

*Takes into account multiple attendees from the same company.

International Buyer Attendance


The Impact of NAB Show on Purchasing Decisions:

  • Attendees rated what they saw at the 2011 NAB Show as the most influential factor in their product purchase decisions
  • 47% of NAB Show Attendees will make purchases from companies they did not plan to make purchases from prior to the Show
  • 88% of NAB Show Attendees will purchase from a company they had not done business with prior to the Show

Why Companies Exhibit:

  • The show directly impacts an estimated $18.8B in transaction decisions occurring during and the 12 months following the Show
  • 87% agree trade shows are the #1 way to introduce new products/developments
  • 77% say the show is "very important" in accelerating sales

The Value of NAB Show Attendees:

  • 90% influence their companies purchasing decisions, with 45% having the final say in purchasing decisions
  • 94% of attendees are there to see the latest product developments or releases
  • 82% plan to purchase within 12 months of the Show
  • 30% of NAB Show Attendees are from companies with 500+ employees