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Special Attractions

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StartUp LoftNew

The StartUp Loft is a South Hall lobby attraction and home to the "next big thing." Participating companies will feature product and service offerings that have recently hit the market.

Participating Exhibitors include:


Anvato The Compass GroupCreastreamEnacor Inetsat hVault MyArea Card Onroute OtherScreen Parazzio Playtunes Music Social News Desk Stereobank.com USC Digital Repository VizTool

International Research Park

Don't miss this future-focused showcase of advanced projects, presented by NAB Labs. It features demonstrations of high-tech media developments in progress, prototypes, and products not yet available for sale, from academic, government, and commercial research laboratories in the United States and around the world.

Participating Exhibitors include:


AMWA Communications Research Centre Canada DigiCave EBU UER ETRI Framework for Interoperable Media Services goHDR IMDA NICT NPR Project Fine Rohcester Institute of Technology Ryerson Veenome Zaxel Systems Inc.

ATSC TechZone

N4036
The ATSC TechZone will be dedicated to technologies related to new and emerging ATSC standards including Audio Loudness, Non-Real Time, ATSC 2.0 and ATSC 3.0, Mobile DTV, broadcast 3DTV and other areas of interest.


John Lennon Educational Tour Bus

C011000
The John Lennon Educational Tour Bus is a non-profit 501(c)(3) state-of-the-art mobile audio and HD video recording and production facility. In its fifteenth year, with the very newest technology and gear, the Bus continues to be dedicated to providing young people with tours of the studios and participation in free songwriting and multimedia production workshops. With the assistance of three on-board engineers, students learn how to write, perform, record, and produce original songs, produce and shoot music videos and documentaries and complete a broadcast quality music video – all in one day!



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