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Content Market


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The Content marketplace is undergoing:

  • A consumer and device-driven expansion to digital, multiplatform distribution

  • A creative shift in program design and production for multiple devices

  • An explosive growth of formats and syndication worldwide

  • A great emergence of quality branded content

Commerce is shifting, and so are we.

Everywhere you look, technology and digital media solutions are being fueled by great content. From entertainment to news to educational offerings, the smart phone, tablet and connected TV markets are being driven to new heights by consumer demand for connectivity and content. The convergence of entertainment and technology coupled with the multiplatform distribution evolution has primed NAB Show® to emerge as the game-changing event for content commerce.

Home of CORE – Content Owners Revolutionizing Entertainment


Join the largest gathering of TV buyers – from small to medium to major networks and international affiliates – all shopping for content solutions to grow audiences and advertising revenue. Find the perfect delivery channel or digital distribution partner. Jump-start "the Upfronts" and screen your programming before hundreds of entertainment executives, Academy voting members, agency reps, and production professionals.

NAB Show offers the ideal forum for you to meet new clients and close deals with today's hottest networks, brands, ad agencies and more. This year's event will feature a new, dedicated area on the Exhibit Floor – Content Market – designed to facilitate introductions and foster new partnerships. Content Market will also will also feature a Content Lounge, sponsored by Warner Bros. and serve as the new home for the popular attraction, Content Theater, sponsored by FremantleMedia.

Profit further from your content. Participate in NAB Show and join:

ViviCast



NAB Show Attendees

  • 60% view NAB Show as a Content Show
  • 38% come looking for Content
  • 13% come looking for Interactive/Cross-platform Content
  • 31% represent Executive-Level Management
  • 21% are Broadcasters
  • 11% are in the Film/Motion Picture industry
  • 27% are International

 

  • 47% of NAB Show attendees will make purchases from companies they did not plan to make prior to the Show
  • 88% of NAB Show attendees will purchase from a company they had not done business with prior to the Show

Power Brokers in Attendance

  • TV Program Producers
  • Film and TV Distributors and Sales Agents
  • Internet and Mobile Content Buyers and Sellers
  • Web and Mobile Platform Owners
  • Film Producers
  • Program Buyers

 

  • Video Game Developers
  • Advertising and Media Agencies
  • Global Brands
  • Financiers Film and Broadcasting
  • Entertainment Industry Executives

International Attendance Breakdown

  • 150+ Countries
  • Europe (Eastern, Central, Western)  –  32%
  • Asia (East and Central Asia, Oceania)  –  25.5%

Demographics are based on 2011 NAB Show attendance

 

  • North America (Canada and Mexico)  –  21%
  • Central and South America and Caribbean  –  18%
  • Middle East and Africa  –  3.5%