Content Theater

Looking at the Creation, Production and Distribution of Content Made Possible by New Technologies

Content Theater is a state-of-the-art 300-seat screening room centrally located in the Central Hall of the NAB Show. Projection is provided on a 13'-6" x 24' screen by the newest high-end digital cinema projectors with 5.1 surround audio.

In 2009, the Theater sessions will again include the latest offerings in the world of 3D, VFX & Animation, as well as Broadband, Mobile and New Ventures in content. In addition, new sessions will be added examining the latest technologies and innovative approaches in broadcast and cable television production.

Mon., April 20 Sid the Science Kid (PBS) Schedule

Tues., April 21 Robin Leach Vegas HD Schedule

Wed., April 22 Denise Spidle Anchor, 702.tv Schedule

Showcase Topics:

3D Case Study: Pixar Stereoscopic With two features releasing in 2009, Pixar is moving to the forefront of 3D cinema. In this case study we will examine the process developed for resurrecting the 14-year-old "Toy Story" images, the production process used in the upcoming feature release "UP!" in 3D, and the use of 3D in Pixar's story-telling. A few special treats will be presented. Learn more

Jim Henson´s Creature Shop - Performing Animated Characters in Real Time Bret Nelson The Jim Henson Company Bret Nelson, Producer of New Media, demonstrates the cutting edge technology from Jim Henson's Creature Shop that allows Henson puppeteers to perform animated characters in real time by combining mechanical input technology, motion capture and a proprietary real time viewer. Featuring special guest, Sid, star of the PBS KIDS® animated preschool series SID THE SCIENCE KID. Learn more

Real World Technology Meets the Animal Kingdom – Animal Planet's "Walk the Lion" Dave Salmoni Host, Animal Planet Dave Salmoni recently returned from spending six months embedded with a pride of lions in Africa. Meet Dave and his special guest - an African lion cub. Some of the technology utilized in this groundbreaking production included: 3 Panasonic 900s Dave's personal camera – the Panasonic P2 A POV camera called a sting camera, with a variety of lenses A "pole camera" as a bush jib to add perspective Cineflex helicopter shots 4 night time motion sensor cameras set up as camera traps around the camp and on kills 2 heat sensor cameras called a "FLIR" 2 "Astroscopes" or "image intensifiers" Learn more

Broadband, Mobile & New Ventures For both broadcast networks and local stations, broadband-delivered video offers both new opportunities and new challenges. With audiences splintering to online viewing, the competition for eyeballs has never been as intense. In response broadcast networks and stations have followed a diverse range of strategies. This panel of experts will explain what's working and what's not, providing valuable insight as you navigate your way to success in the broadband era. Learn more

How Syndication is Powering the Broadband Video Era As broadband video consumption has exploded, a new “syndicated video economy” has emerged, with content providers seeking to proliferate their video to all of the Internet’s nooks and crannies. Where traditional television distribution was limited, in the broadband era video is non-exclusively syndicated widely to aggregators, portals, social media sites, new devices and others. This panel will explore the rules of hyper-distribution, how deals work and what’s involved to participate. Learn more

On Thursday, Content Theater will showcase video projects created by filmmakers and digital media professionals using products they’ve seen or purchased as a result of attending the NAB Show. The reels will be organized and presented in the following disciplines: cinematography, editing/visual effects, animation and student projects. Learn more

Schedule at a Glance

Monday, April 20
9:30 a.m. - 10:30 a.m.	3ality Digital Presents "3D IQ: The Art and Science of Producing Great 3D"
10:45 a.m. - 12:00 p.m.	Imageworks - Principles of 3D
12:15 p.m. - 1:30 p.m.	Sony 4K Digital Cinema: 3D Lens to Living Room
2:00 p.m. - 3:00 p.m.	Pixar Animation Studios Case Study: Pixar Stereoscopic
3:30 p.m. - 4:30 p.m.	Case Study: Animal Planet "Walk the Lion"
4:45 p.m. - 6:00 p.m.	Jim Henson's Creature Shop
Tuesday, April 21
9:30 a.m. - 10:30 a.m.	3D Entertainment - Ocean Conservation Films
10:45 a.m. - 12:00 p.m.	Sony 4K Digital Cinema: 3D Lens to Living Room (2)
12:15 p.m. - 1:30 p.m.	Technicolor presents Post Production for 3D - from Set to Screen
2:00 p.m. - 3:15 p.m.	IDC: The Evolution of Live 3D Events - Lessons from the Field
3:30 p.m. - 4:45 p.m.	Technical Innovations
5:00 p.m. - 6:00 p.m.	Mobile Content Initiatives Sponsored by MEF
Wednesday, April 22
10:00 a.m. - 11:00 a.m.	CNN Election Coverage Technology
11:15 a.m. - 12:15 p.m.	How Broadcasters are Capitalizing on Broadband Video
12:30 p.m. - 1:30 p.m.	Stories from the Front Lines
2:15 p.m. - 3:15 p.m.	Extreme Conditions
3:30 p.m. - 4:45 p.m.	How Syndication is Powering the Broadband Video Era
Thursday, April 23
9:30 a.m. - 10:15 a.m.	Reel Impressions
10:15 a.m. - 11:45 a.m.	AFI: Game & TV Collaborations
11:45 a.m. - 12:30 p.m.	Reel Impressions (2)
12:30 p.m. - 1:15 p.m.	Best of the 48 Hour Film Project
1:15 p.m. - 2:00 p.m.	Reel Impressions (3)