The NAB Show™ is the premiere content event of the year and NAB Advertising and Sponsorship offers a variety of ways for you to extend your reach to this valued market both pre-show and on-site. From targeted events to convention-wide branding exposure, we are the only source for marketing to this unique customer base. Please take a moment to review the current options available and always feel free to contact us directly to discuss your goals and objectives.
Heather Shuster
Manager, Advertising & Sponsorship Sales
202 429 5468
hshuster@nab.org
Advertising
Interactive Advertising | Direct Mail Advertising | Print Advertising
Las Vegas Convention Center Advertising
Sponsorships
Conference Sponsorships |
Premiere Event Sponsorships
Popular Convention Item Sponsorships |
Attendee Service Sponsorships |
Hotel Opportunities
Interactive Advertising
Start the sales process before you get to Las Vegas!
The NAB Show Web site (www.nabshow.com) is the #1 source of information for NAB Show preparation and therefore the ideal space to promote your booth location and highlight products and services in the months leading up to the event. Ads will run from the time they are received until at least three months following the event.
Sizes are listed below and placements will vary. Click here for sample placements and specifications. Please call to discuss your interests!
| Banner Ads 468w x 60h | $6,000 |
| Tower Ads 150w x 600h | $5,000 |
| Button Ads 150w x 180h | $3,000 |
The NAB will create and execute a series of promotional e-mails sent out to over 100,000 industry professionals in the months leading up to the event. This is your opportunity to provide a tower ad and product feature which will connect back to your Web site. Click here for sample placements and specifications. These emails are sold in packages of three and space is extremely limited!
| Investment | $6,000 |
Reach the worldwide media by posting and distributing your news to the official Online Media Center. Starting at $575, your news releases and press kit will receive round-the-clock visibility and worldwide distribution to influential industry media and analysts. Post-event reports will tell you exactly who reviewed or requested your materials.
To secure participation in the NAB Show Online Media Center, contact Virtual Press Office at (973) 783-7787.
eventLeads™ (formerly SmartBooth)
myNAB Show (available to attendees in early 2009) is the official web-based planning portal for the NAB Show community. Take advantage of eventLeads, which allows more aggressive exhibitors the opportunity to purchase more performance and better connect with attendees. eventLeads includes:
- A custom invitation to 100% of your company’s target audience to your booth pre-show
- eventKeywords™ - which guarantee your company shows up on the first page of all myNAB Show on-line and on-site kiosk searches (based on the eventKeywords you choose)
- Enhanced Listing for your company’s print and on-line listing (includes Company Logo and 600 additional characters company description).
- Search Engine Leads – Every time a potential buyer views your company’s products or services on myNAB Show, they will have the ability to contact you immediately. Emails with full contact information are sent directly to you.
Click here for more information and details.
| Investment | $1,995 |
Pre-show and post-show attendee mailing lists are available to exhibitors and sponsors, as well as lists from the 2008 NAB Show, with the capability to target your specific market or industry. Call Experient at (301) 662-9401 for list details and rates.
InFocus has the most accurate lists of radio and television stations available.
Call them directly at (800) 708-LIST for details and rates.
The NAB Show Program & Exhibit Guide is the one book that NAB attendees will turn to for information on NAB exhibitors, conference schedules, session descriptions and special events. It features detailed listings for all 1,600+ exhibitors and is a valuable reference during the Show and a must keep resource for anybody shopping for equipment or services all year long. Place your ad in the NAB Show Program & Exhibit Guide and get maximum visibility with buyers during and after the Show – that’s 12 months of advertising impact with the industry’s most important buyers! As an advertiser, you will also be listed in the Ad Index.
Click here for Pricing and Sizes
Reach 110,000+ NAB Show attendees by advertising in the NAB Show Daily News. Get a jumpstart on your NAB Show marketing program by reserving your ad space now in the only official daily newspaper at the NAB Show. The NAB Show Daily News, published under contract to NAB by NewBay Media, is the ONLY daily with exclusive distribution rights to all NAB Show exhibit venues including the LVCC, the Las Vegas Hilton and the official show hotels.
Click here for Pricing and Sizes
Las Vegas Convention Center Advertising
We are currently finalizing the layout and will provide a link to Freeman’s Plan Tour very soon. This tool will allow you to navigate the Las Vegas Convention Center and pick the spot perfect for your promotion. More information will be posted soon.
If you have an inflatable or outdoor display, we have the spot! Be the company to attract enormous attention by showcasing your company and product at the Las Vegas Convention Center entrance.
| Placement Investment | $10,000 |
Put your brochure or promotional item directly into the hands of 5,500+ broadcast management, engineering and digital media professionals. Bags are distributed to all conference registrants!
| Investment | $2,200 |
The following sponsorship opportunities have been created to offer your company increased exposure to the NAB Show audience. Because sponsors make it possible to provide essential or enhanced services and activities to attendees, all sponsors will receive the recognition benefits listed below in addition to those unique to each opportunity.
- Sponsor recognition alongside the event or service listing when promoted in official NAB promotional print pieces or in electronic communications
- Complimentary Conference registrations
- Acknowledgement as the Official Sponsor of the event or service in the Program & Exhibit Guide
- Sponsor’s logo with a link to corporate web site from the Sponsor page
- Acknowledgement in the Sponsor ‘thank you’ advertisements appearing in the Program & Exhibit Guide, the NAB Show Daily News and on Sponsor ‘thank you’ signage on–site
- Sponsor will accrue Exhibit Space Priority Points if an official NAB Show exhibitor
- Right of first refusal to renew sponsorship for the 2010 NAB Show
Conference Specific Sponsorships
The NAB plans, promotes and executes a series of “Super Sessions” each highlighting a hot technology for 2009 and beyond. This sponsorship offers your company the chance to tie into a technology relevant to your success while opening the door to your customer market. Extensive pre-show exposure and the opportunity to deliver welcoming remarks are included with this package. Topics to be listed soon!
Info Sessions offer a unique opportunity for companies that wish to produce their own session at the NAB Show. The content and panelists of the Info Session are determined by your company. NAB will provide a session room, basic audio-visual set-up (with $500 credit towards additional needs), event signage and promotion of the Info Session as part of the official NAB Show schedule. Opportunities are extremely limited!
Produced in cooperation with The Society of Broadcast Engineers
April 18-23
Expected Attendance: 800+
Attendee: Broadcast Engineers and Technicians, Engineering Consultants, Contract Engineers, Broadcast Equipment Manufacturers, Distributors, R&D Engineers
Covering broadcast and broadcast related technologies in-depth, the 63rd annual Broadcast Engineering Conference will focus on issues relevant to practicing broadcast engineers and others concerned with future technology trends for the broadcast industry. Sponsorship opportunities include Breakfast each day or the Sunday Welcoming Reception listed below.
Breakfasts (Sun/Mon/Tues)
The Broadcast Engineering Conference Breakfasts precede the Conferences opening sessions each day and provides the sponsor the exclusive opportunity to target a well-defined audience focused on the broadcast engineering industry. This continental-style breakfast will allow attendees to get a healthy start to their day, and give your company a boost as well.
Sunday Reception
The Broadcast Engineering Conference Reception follows the opening day of sessions and provides the sponsor the exclusive opportunity to target a well-defined audience. This event will offer light appetizers and refreshments, compliments of you, the sponsor.
April 18-19
Expected Attendance: 650+
Produced in cooperation with SMPTE
Attendees: Motion Picture Producers, Directors, Cinematographers, Independent Filmmakers, Theater Owners
Digital Cinema is being deployed with fervor, and it’s implementation is raising new creative, business and technical issues for the entertainment industry, exhibition community and technology and hardware companies. The current and future state of Digital Cinema will be discussed at this popular conference. Create a tie-in with your company by sponsoring one of the networking events listed below.
Breakfasts (Sat & Sun)
Be the exclusive sponsor of the continental style breakfasts for both days of the conference. Sponsorship includes the opportunity to place signage during the breakfast and place promotional materials on the seats each morning. Consideration could also be given to allowing a sponsor representative the opportunity to conduct a small presentation prior to each morning’s opening session. This sponsorship also includes sponsor ID and logo on all promotional items prior to the event and on-site to include web listings, promotional brochures, promotional e-mails, and on-site print guides.
Saturday Reception
This exclusive sponsorship will allow your company to put its name on the Digital Cinema Communities’ top social and networking event. This reception will be held in the Las Vegas Convention Center and will be open to all attendees. NAB will promote this event within the Digital Cinema communications and e-mails as well as on the NAB Show web site. NAB takes care of the set up while you concentrate on creating new relationships and strengthening old ones.
Produced in partnership with Future Media Concepts
April 17-22
Expected Attendance: 1,400+
Attendees: Video/Film Editors, Graphics/Visual Effects Artists, Animators, Filmmakers, Sound Designers, Directors, Producers, Web/Multimedia Designers
The Post|Production World Conference is the largest production and post-production educational conference in the world. Informative sessions taught by leading industry experts, certified instructors and authors give valuable insight into new techniques that save time and money while generating impressive results. This conference is designed for all content creators and media professionals and covers software and hardware from many leading manufacturers. Special highlights include extensive coverage of Apple's Final Cut Studio, Avid family of products, Adobe CS3 suite, an in-depth motion graphics conference, and detailed digital video production workshops.
| Sponsoring Partners | |
| Platinum Level | $15,000 |
| Gold Level | $10,000 |
| Silver Level | $5,000 |
April 20-23
Central Hall
Expected Attendance: 1,000+ through week
Attendees: Satellite Professionals, Content Creators, Distribution professionals.
NAB, WTA (World Teleport Association) and SSPI (Society of Satellite Professionals International) will again partner in the production of the Content Distribution Forum. The Forum will be located in the Central Hall within the Distribution & Delivery product area and offer both exhibit space and a theater setting featuring four days of informative case studies led by business leaders, technology experts and consultants on the technologies, challenges and trends of content distribution by satellite, fiber, terrestrial broadcast, wireless, cable, IPTV, digital signage and multimedia programming for entertainment, business, government and military. For a content driven company, co-sponsorship of the Content Distribution Forum offers the best opportunity to brand itself within this community and to show its support for the industry.
| Forum Sponsorship | $7,000 |
Produced in partnership with Future Media Concepts
April 17-19
Expected Attendance: 200
Attendees Video/Film Editors, Graphics/Visual Effects Artists, Sound Designers, Producers, Web/Multimedia Designers
The NAB Podcasting Summit is the most comprehensive three-day training event on this new emerging media. Speakers will include a who’s who in the Podcasting industry and topics will range from production techniques and encoding to distribution and business aspects.
Exclusive sponsorship will provide extensive branding and the opportunity to deliver welcoming remarks at the start of Saturday's sessions.
| Sponsorship Investment | $5,000 |
Monday, April 20
The All-Industry Opening Keynote draws over 2,500 attendees from all areas of the NAB Show. This event features NAB President and CEO David Rehr’s State of the Industry Address, the presentation of the prestigious Distinguished Service Award and a keynote address by a prominent industry leader. Sponsorship includes the opportunity to deliver welcoming remarks and extensive branding.
Monday, April 20
The NAB Television Luncheon is the premiere event for television broadcasters. Drawing in excess of 1,000 attendees, this luncheon includes a high profile keynoter and the induction of one of television’s all-time greats into the NAB Broadcasting Hall of Fame. As the sponsor you will have the opportunity to deliver opening remarks and you will also enjoy VIP seating at a reserved table.
Tuesday, April 21
This sit-down luncheon features a keynote address by an industry leader and the annual presentation of the prestigious NAB Crystal Radio Awards for outstanding achievement in community service. One of radio’s all time greats will also be inducted into the NAB Broadcasting Hall of Fame. As the sponsor, you will have the opportunity to deliver welcoming remarks, a seat on the dais and a reserved VIP table.
Wednesday, April 22
Held in conjunction with the Broadcast Education Association’s annual convention and RTNDA, the Career Fair connects employers with more than 1,000 students and professionals seeking employment in the broadcast industry. Each participating sponsor will have a prominently located exhibit table as well as support branding.
VIP Engineering Dinner
Monday, April 20
The VIP Engineering Dinner is the most prestigious event for broadcast engineering executives. This invitation-only event draws industry leaders representing broadcast organizations and networks from around the world. Sponsorship includes the opportunity to deliver welcoming remarks and a reserved table of ten for your representatives and guests.
Technology Luncheon
Wednesday, April 22
Over 700 engineering professionals attend this annual sit-down luncheon. Highlights include the presentation of the prestigious Engineering Achievement Awards and a distinguished speaker from the world of technology. Sponsorship includes the opportunity to deliver welcoming remarks and a reserved table of ten for your representatives and guests. Sponsorship of the VIP Reception, held prior to the Luncheon, is also included in this package.
The FCC Breakfast
Tuesday, April 21
This annual breakfast is designed as a forum for attendees to hear FCC representatives speak about vital regulatory rules and issues affecting the industry. Sponsorship provides the opportunity to deliver welcoming remarks in addition to ad space in the NAB Show Program & Exhibit Guide.
The Regulatory Face-Off Coffee Break
Tuesday, April 21
The Regulatory Face-Off, a high profile session featuring a panel FCC representatives and the NTIA, is one of the highlights of the Business, Law and Regulatory Conference. This session draws top-level media professionals and features pertinent topics of interest to all attendees. A coffee break is held in conjunction with this event and allows you exposure to this forward thinking group.
Past receptions included Digital Cinema Reception, Digital Asset Management Reception and New Media Reception. These annual networking events follow the day’s conference program and are the perfect opportunity to reach your targeted audience.
Popular Convention Item Sponsorships
Be the company attendees thank by providing Wi-Fi access to the entire convention center for the duration of the NAB Show. Sponsorship includes pre-show acknowledgement as well as extensive logo recognition throughout the entire building on-site!
Opportunity to showcase your company at the convention Recharge Zones located in the Grand Lobby, South Hall Bridge and North Hall Lobby. Take advantage of the opportunity to promote your message from the Recharge Zones and drive attendees to your exhibit!
Put your message in the hands of 5,500 attendees and guarantee that it’s seen everywhere. These high quality bags will be printed exclusively with your logo alongside the NAB Show logo and distributed to all full conference attendees. It’s a favorite keepsake of attendees with a lasting impression. Sponsorship also includes the opportunity to provide two inserts.
NAB will produce 65,000 lanyards printed exclusively with your logo and the NAB Show logo. They are distributed from various lobby locations in bins also featuring your logo. NAB will handle all the arrangements for printing, shipping and distributing of this popular keepsake. Sponsorship also includes an ad in the NAB Show Program & Exhibit Guide.
Place your message directly in the hands of every registrant. These cards house each attendee’s contact information and are used throughout the event at exhibit booths to collect data.
Literature Bags are used to carry information attendees gather while visiting the exhibit floor. NAB will produce plastic Literature Bags featuring your company logo along with the NAB Show logo to be distributed at each exhibit hall entrance by your very own representatives! Additional elements include an ad in the NAB Show Program & Exhibit Guide and an enhanced exhibitor listing.
The Floor Plans offer detailed maps of the convention exhibit floors and meeting rooms. Your exhibit location will be highlighted and you will receive exclusive strip ads within each spread. We will also place your logo on the front cover as well as your ad on the back cover. You will even receive ad space on the online floor plans!
Monday - Wednesday, 8 a.m. - 6:30 p.m.
Thursday, 8 a.m. - 4:30 p.m.
This service provides attendees an intra-facility shuttle to better manage the LVCC. These buses are available for sponsorship and would include exclusive fully-wrapped buses in addition to exclusive advertising rights on the 2-3 video monitors within. (They will also program NAB Show updates) Further you will receive sponsorship logo recognition on the bus stop kiosks located at the 5 different drop-off areas.
This exclusive lounge provides the right company a chance to target NAB’s television and radio members through signage, material distribution and networking opportunities. Sponsoring this Lounge will give you direct access to NAB members and the opportunity to have your own office within for member meetings.
Includes a large banner in the registration area, your logo and screen saver on all the self-registration kiosks, and a distribution bin in which you can place a promotional item or promotional literature. You can also provide a button for all staff to wear. You’ll also be promoted on the online registration web site.
Located in the North Hall exhibit area, the Cyber Café offers attendees a spot to sit down, relax and enjoy free Wi-Fi access while enjoying a drink from the coffee bar. As the sponsor your company has the opportunity to highlight its product and services while providing a useful service for attendees. This opportunity will provide the sponsor convention-wide exposure and a platform on which to leverage its marketing message.
This 6,000 square-foot restaurant and lounge located in the South Hall Upper exhibit area offers a sponsor the opportunity to highlight its product and services while providing a useful service for attendees. This area is set up for attendees to grab a bite to eat and relax. Additional branding of this area is optional.
Attendee Services Sponsorships
Information Centers are the hub of activity at the NAB Show. Attendants will be on hand to assist attendees with questions while also distributing the NAB Show Program & Exhibit Guide, Floor Plans and your promotional materials. As the sponsor, your logo will be incorporated into the design of the structure and you may also opt to provide video monitors to run your corporate message thoughout the event.
NAB will produce and distribute notepads containing the sponsor's artwork, contact information, logo and message. They will be throughout the Las Vegas Convention Center or in specific conference session rooms based on your needs!
These kiosks, integrating the sponsor’s logo and corporate message into the structure design, will be located throughout the exhibit floors in the Las Vegas Convention Center. To increase your presence, you can even outfit the kiosk staff with your company shirts and place a small brochure on the counters. This is one of few opportunities for company exposure on the exhibit floor outside of your exhibit space.
These large directories, located throughout the show, assist attendees in navigating the entire show via maps and general show information. They are the perfect way to drive traffic to your booth.
The International Trade Center assists all international delegates at the NAB Show. More than 28,000 attendees are expected from outside the U.S. making this venue very popular and useful. This center provides translators, meeting rooms, electronic import/export matching, a lounging area and assistance from the Department of Commerce’s International Buyer Program. As the sponsor, your logo will be incorporated in the design of the structure and your promotional materials may be placed throughout the venue.
You can reach more than 1,300 domestic and international press expected at the NAB Show by sponsoring the Newsroom. Garner maximum exposure to the press and showcase your new product and/or services. Sponsorship includes the opportunity to distribute promotional items and to have your screen saver on all monitors.
Reach 80,000+ attendees when they receive their convention credentials. All attendees who register for the NAB Show will receive your folded insert with company logo and tagline above their badge. This is an excellent way to achieve convention-wide exposure for the entire week!
