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Overview
Virtual Brochure
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The RTNDA@NAB exhibit hall is especially for news professionals, showcasing products and services news directors, reporters, station managers and news industry professionals need to run a productive, profitable and technologically advanced newsroom, including cameras, newsroom hardware & software, news content and set design. The RTNDA@NAB exhibit area is open to all 2008 NAB Show attendees.
RTNDA@NAB exhibits are located in the Las Vegas Hilton. |
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Las Vegas Hilton Pavilion Booth R311 |
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Learn about the latest technologies to hottest topics relevant to News Directors, Station Managers, Reporters and new industry professionals. Sessions will be produced by the Radio and Television News Director Association and will also feature presentations by Exhibitors showcasing new technologies and services to help your station stay on the cutting edge of newsgathering and broadcast technologies. The RTNDA@NAB Showcase Theater is open to all 2008 NAB Show attendees.
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| 10:30 am – 11:45 am | Covering Sports When You’re Shut out of the Arena |
Sporting organizations are adding greater restrictions. The NFL, NASCAR, NCAA and others have tightened restrictions on use of video and reduced or denied access to non-rights holders. What can we do to slow the trend? Meanwhile, how can you cover an event when you don't have credentials? Should you cover it anyway?
Panelists: Fred Nation, EVP Communications, Indianapolis Motor Speedway; Greg Shaheen, VP Men’s Basketball, National Collegiate Athletic Association; Producer: Kevin Finch
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| 12:00 pm – 12:30 pm | Why Plastics Will Be the Subject of a Future Broadcast You Do |
Plastics are under attack. You’ve heard: plastic bag bans, litter, baby bottles, landfills, PVC, recycling! If you haven’t done these stories and more you will be soon. What is sweeping the nation? Hear how and why plastics have been the favored target for decades and finally get answers: Who the sources are, what’s rumor -- what’s fact, and why you will be doing a story about plastics sometime this year. Are we wasting foreign oil on plastic? What’s the new trend in plastic bag bans? What recycling messages work? What’s plastics’ environmental footprint? Bring your toughest questions, learn where to turn for any answer on chemistry and plastics. The audience will take an anonymous, live, on-screen test, with a special responsive keypad to find out, in real-time what you and your peers do and don’t know about this material that is with us everywhere. I guarantee you will find out something you do not know, should have known and will want to tell others. Light lunch will be provided for attendees, so give your legs a rest from the conference and get ahead of everyone else on real information gathering you can use when its time for news.
Panelists: Rob Krebs, Director of Communications, American Chemistry Council (ACC)
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| 4:00 pm – 4:30 pm | Television Search Technology for Newsroom Research and Competitive Intelligence |
Learn how SnapStream television search technology can empower your newsroom organization to search inside hundreds and thousands of hours of television recordings. SnapStream Enterprise can serve your newsroom
- As a powerful tool for researching developing news stories.
- As a way to keep tabs on competing television news programs.
Learn how leading presidential campaigns, major city governments (such as the City of New York) and popular TV shows (such as the David Letterman Show and E! Entertainment's The Soup) all use SnapStream's television search product to keep their finger on the pulse of television.
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| 10:45 am – 12:00 pm |
Tips, Tricks and 20 Widgets for Your Website |
One of the most important jobs of an online content manager is to drive traffic to the website. An easy way to do that is to make the site fun and interactive while maintaining relevancy. In just an hour, digital media managers will learn all the tips, tricks and important insider info to make their websites shine.
Producer: Lane Beauchamp
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| 2:00 pm – 3:15 pm | Creating Powerful News |
Create powerful content that will build your audience for news! Winning newsrooms are built on day to day output, not just on the "big event" or "big story" day. Learn to create compelling content for the rest of the days, when you need to create interesting, informative and entertaining stories to keep radio and TV audiences tuned in. Learn the methods to combat the two main "objections" audiences have to broadcast news: It’s boring or it’s too depressing. Take away proven methods that will leave your audience wanting MORE instead of tuning out! Learn from one of the world’s leading broadcast consultants working with radio and TV news departments in the U.S. and in 27 other countries.
Facilitator: Valerie Geller, President, Geller Media International News-Talk Broadcast Consulting
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| 3:30 pm – 4:00 pm | Making All the Right Connections for Multi-Platform Coverage of the 2008 DNC Convention |
News coverage of this year’s political conventions will entail developing and delivering content for VOD and online audiences as well as on-air news reports. Located in the Denver Tech Center and hard-wired to the Denver Pepsi Center, the Comcast Media Center (CMC) has been anticipating the connections that news organizations will need for producing, editing and delivering their 2008 Democratic National Convention coverage for linear, VOD, online and mobile video platforms.
Come and learn what needs to be on your campaign coverage checklist from the CMC, a full-service HDTV and multi-format production (including a 6,400 square-foot studio), editing and transmission facility that handles over 15,000 live TV events each year, manages over 7,000 hours of VOD programming every month, and provides 24/7/365 channel origination and retransmission requirements for over 200 of the country’s digital television and audio networks.
Presenter: Mitch Weinraub, Senior Director of Products and Services, Comcast Media Center, www.comcastmediacenter.com, 303.486.3800
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