What is it?
SmartBooth, powered by BD Metrics, is the technology that powers the search and recommendations engine, myNAB Show, and matches Exhibitors and Attendees. It’s the engine that helps Exhibitors and Attendees better plan their show.

Explain myNAB Show?
It is the area within the NAB Show™ web site that allows attendees to easily locate exhibitors, products, sessions and people of interest via either a keyword search or by searching existing show categories. myNAB Show also provides every attendee a recommendations page showing exhibitors, products, sessions and people of possible interest based on each attendee’s unique registration data.

As an exhibitor, what does this mean to me?
Successfully positioning your company, products and services on myNAB Show will help you better achieve your show objectives and goals. Last year, 84% of the registered attendees used myNAB Show to plan their show. On average, they used the myNAB Show search function 6.4 times to find the companies, products, services and education of interest to them. They also spent an average of 7.3 minutes per visit in myNAB Show and 95% of them viewed their SmartBooth powered recommendation page within myNAB Show.

How can an exhibitor get more out of SmartBooth?
We offer Marketing Upgrades powered by SmartBooth which allow more aggressive exhibitors the opportunity to purchase more performance and better connect with attendees. Check out this 2-minute SmartBooth demo!

What kind of performance have companies with Marketing Upgrades achieved in the past?

• Exhibitors that activated SmartBooth reached their targeted audience an average of 10.1 times more than exhibitors with a basic listing.
• Exhibitors that activated SmartBooth had their Products and Services viewed 2.2 times more than exhibitors with a basic listing.
• Exhibitors that activated SmartBooth appeared in an average of 15,918 attendee searches.
• Exhibitors that activated SmartBooth appeared on an average of 5,914 Event Plans

What are the different Marketing Packages powered by SmartBooth?
   Brand Awareness – designed to garner you greater reach and exposure
   Qualified Booth Traffic – designed to drive your ideal customer to your exhibit
   Power Pack – combination of both brand awareness and qualified traffic
   SmartBooth 365 – Year-round package; includes a NAB Show SmartBooth and an NAB365 SmartBooth
   Learn more about all our SmartBooth Marketing Packages!

What else should I know?
SmartBooth is real-time tool and thus requires your attention. We provide you with an executive console on your desktop to monitor your performance and the ability to make any necessary changes to your messaging as the show approaches. We also provide you with a comprehensive performance report following the show.

I need a Marketing Upgrade powered by SmartBooth, so what’s the next step?
Marketing Upgrades powered by SmartBooth start as low as $1,495. Contact Robert Hartsfield at 919.724.6742 or rhartsfield@bdmetrics.com to learn more about the power of SmartBooth.

SmartBooth Marketing Packages

Features	Complimentary Listing - No Cost	Brand Awareness - $1,495	Qualified Booth Traffic - $1,495	Power Pack - $2,495
Listing will appear in	Print guide and Online Directory	Print Guide and Online Directory	Print Guide and Online Directory	Print Guide and Online Directory
Company Description	400 Characters	1,000 Characters	1,000 Characters	2,000 Characters
Company Logo	No	Yes	Yes	Yes
Product Categories	5	7	7	10
Product Listings (Web Only)	3	5	5	8
Product Listings Description (Web Only)	1,000 Characters	2,500 Characters	2,500 Characters	2,500 Characters
Press Releases (Web Only)	Unlimited	Unlimited	Unlimited	Unlimited
Co. Contacts Listed in Search (Web Only)	1	5	5	10
EventKeywords (Web Only)	0	1 premium or 2 standard	1 premium or 2 standard	2 premium or 4 standard
Marketing Objective	Your company is added to the print and online directory	Deliver your brand to 100% of the attendees you identify as an ideal customer	Invite 100% of the attendees you identify as an ideal customer to your booth	Power up your ROI by taking advantage of both packages, Brand Awareness and Qualified Booth Traffic

Activate your SmartBooth now and secure your top Event Keywords!

EventKeyword: ensures your Exhibit Listing will appear at the top of Attendee search results on that keyword or term. You will be presented as a "Featured Listing" within those search results.

Note: Additional characters (words) for your company and product descriptions increases the likelihood of higher search rankings as your listing becomes more content rich than competitors.