NABShow: Where Content Comes to Life
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April 2008, Las Vegas, Nevada, USA
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myNAB Show Marketing Opportunities
Positioning your company on myNAB Show will allow you to better reach your ideal customer in advance of the show as well as on site. myNAB Show is the area within the NAB Show™ website that allows attendees to personalize their experience by easily locating exhibitors, products, sessions and people of interest via either a keyword search or a show category search. myNAB Show also provides every attendee a recommendations page showing exhibitors, products, sessions and people of possible interest based on each attendee’s unique interest captured through the registration process.

SmartBooth

Brand Awareness Package
Deliver your Brand to 100% of the attendees you identify as an ideal customer
Investment: $1,495

Qualified Booth Traffic Package
Invite 100% of the attendees you identify as an ideal customer to your booth
Investment: $1,495

Power Package
Power up your ROI by taking advantage of a combination of both packages, Brand Awareness and Qualified Booth Traffic
Investment: $2,495

Contact Robert Hartsfield at 919-724-6742 or Robert.Hartsfield@bdmetrics.com to activate your SmartBoothâ„¢ now.

EventKeywords
Securing an EventKeyword ensures your Exhibit Listing will appear at the top of Attendee search results on that keyword. You will be identified within the "Featured Listings" of that search. EventKeywords are a part of all SmartBooth packages, but can also be purchased separately.

Premium EventKeywords $1,000
Standard EventKeywords $500


Contact Robert Hartsfield at 919-724-6742 or Robert.Hartsfield@bdmetrics.com to view a list of the Premium EventKeywords.



Face2Face Interactive EventKeywords
Get the same treatment as an EventKeyword but our video technology allows your CEO or spokesperson to walk onto the screen and invite Attendees to your Exhibit. Check out this demonstration of Face2Face Interactive to see the power of this technology.

Face2Face Interactive EventKeyword: $7,500

myNAB Show

myNAB Show Portal Sponsorship
This sponsorship places your banner ad and Show message within the header for every myNAB Show page. Your message will be seen throughout the entire planning process for Attendees. This is the top branding opportunity within myNAB Show.

Portal Sponsorship: $25,000 (Limited to 3 Advertisers)

myNAB Show Map Advertising
myNAB Show creates a personalized map for each Attendee based on the Exhibitors they have selected to visit. Add your Company Logo and Booth Number to the Maps and lead Attendees to your exhibit.

Ad placement per Hall Map: $1,000
Ad placement on all 9 Hall Maps: $5,000

myNAB Show Kiosk Banner
Place your company ad message on the interactive kiosks at the Show used by Attendees to locate exhibitors, sessions, products and people of interest.

Banner Ad Placement: $10,000 (Limited to 3 Advertisers)

You Based Emails

You-Based E-mail Campaigns
Upon registration, each Attendee begins to receive a personalized e-mail communication each week with suggestions on items of relevance taking place at the Show. As an advertiser, you can place your message on the campaign theme of most relevance to you. Your ad will appear at the top of the e-mail with a product feature on the lower portion of each e-mail.
  • 10 People you should meet at NAB Show (projected distribution: 50,000+)
  • 10 Exhibitors you should see at NAB Show (projected distribution: 45,000+)
  • 5 Sessions you should attend at NAB Show (projected distribution: 40,000+)
  • 10 Products you should see at NAB Show(projected distribution: 35,000+)
  • Your Event Plan is ready (projected distribution: 45,000+)
  • Your Personalized Walking Map is ready (projected distribution: 35,000+)
Each Campaign: $4,500
Exclusive Ad Package on all: $25,000




Smartbooth