NABShow: Exhibitor Education Details

Exhibitor Education Schedule

Although these webinars are complete, you still have the opportunity to experience these sessions. Below are links to the recorded sessions and materials provided for the webinars. We recommend you download these eWorkbooks and PowerPoint presentations for the most informative experience.

Topic: Cost Control, Justification & Measurement
Title: Make Sense of your Exhibiting Dollars

You'll Learn:

1. The tradeshow profit perspective

2. Where to focus your efforts to convert tradeshows from “expensive appearances” to “profitable investments”

3. Inside the numbers: Eye-opening tradeshow industry statistics and metrics

4. Benchmarking exhibiting investment and costs

5. SMART budgeting for maximum exhibiting results

6. Insider secrets for saving money and controlling costs

7. How to right size your exhibit

8. Easy-to-apply tradeshow financial performance metrics

Topic: Marketing & Building Qualified Booth Traffic
Title: Maxi-Marketing Your Company Through your Exhibit

You'll Learn:

1. Identifying and supporting your corporate marketing objectives through NAB Show.

2. How well is your exhibit program supporting your corporate marketing objectives?

3. Understanding and meeting NAB Show attendee expectations and needs

4. The exhibit marketing planning process

5. Creating a worthy destination – exhibit layout and design

6. Bringing your product to life through demonstrations and presentations

7. Why you must invite customers and prospects to NAB Show

8. How to get in the mind and on the agenda of the right attendees– high-impact pre and at-Show marketing

9. An overview of 2008 NAB Show exhibitor marketing opportunities

10. A sample integrated marketing program for a small, medium and large exhibitor

Topic: NEW - International Exhibitor Marketing & Logistics

You'll Learn:

Logistics

ROI

Important Contacts
Don't Miss Deadlines
Explanation of the General Services Contractor Role
Introduction to Freeman and their staff
10 Commandments of Working with Show Labor
Packing and Shipping for International Travel
Tips and Best Practices for Managing Logistics
What is an EAC and What does this Mean for You
Understanding the Exhibitor Manual
Insurance Requirements and Recommendations

Critical Success Factors to Cost Justification
Managing Exhibit Costs (Including 8 Insider Secrets)
How to Calculate the Correct Number of Staff to Work your Booth
Formula to determine realistic tradeshow marketing budgets
How to Create your Ideal Visitor Profile
Exhibitor Marketing Opportunities
Understanding the Four Touch Point Plan for Marketing

Topic: Managing Show Operations and Logistics
Title: Streamlining Your Exhibit Logistics and Operations

You'll Learn:

1. 2008 NAB Show update, highlight and new additions

2. Your NA support team – key staff and vendors with roles and contact information

3. Freeman: The General Service Contractor’s role in your exhibit program’s success

4. How to effectively manage the GSC relationship

5. Overview exhibitor service kit – the critical things to pay attention to

6. Overview Freeman basic and value added services

7. Transportation information and tips

8. I&D information and tips

9. Practical tips for avoiding cost overruns and reducing headaches

Topic: Lead Management
Title: Converting Your NAB Show Leads to Sales and ROI

You'll Learn:

1. Leads: The real product of a tradeshow

2. Shocking statistics on lead management

3. The three phases of a “closed-loop” lead management process

4. A practical process for improving lead quality

5. How to build accountability for lead follow-up and reporting

6. Achieving and reporting exhibiting ROI through closed loop lead management

7. Utilizing NAB Show’s lead capture and retrieval system

Register Now for NAB Exhibit Services Webinars

SmartBooth™ Webinar Dates