Mobile TV in the form of streaming and live TV content around the world is now taking off, but what about the U.S.? By reviewing the data from U.S. and abroad about consumer adoption of Mobile TV, we will examine competing standards such as MediaFLO and DVB-H and their implications for broadcasters. Niche market programming will be probed through discussion of existing TV brands ease of re-fit programming to this format. How important is mobile content and major-media brands to the mobile eco-system?
Advertising on mobile is now going mainstream. New advertising models as well as standard models, such as branded entertainment and product placement and their importance to the mobile platform will be discussed. Given the tremendous global potential mobile has, how will multi-national brands manage their campaigns – perhaps even synchronize them – from region to region? If both media and consumer brands are extending themselves globally via mobile, then how can the two of them partner for more effective use of the mobile medium as it penetrates new markets?
Your registration includes access to all sessions in the MoTV Conference, All-Industry Sessions, Super Sessions, Spotlight Series, and all exhibit halls.
| Conference Pricing |
By 4/10 |
On-Site After 4/10 |
| Member |
$395 |
$495 |
| Non-Member |
$495 |
$625 |
|
